California Cannabis Dispensary Advertising Laws 

California Dispensary Tools, Guides & Advertising Laws

Is your California cannabis dispensary taking advantage of every digital marketing opportunity? Read our primer on how to legally market your California dispensary to find out!

Maryland Dispensary Customer Journey 

Awareness
Billboards, Radio, Print, TV
Email Marketing
Loyalty Programs
Display Advertising
Search Engines
Social Media
Text Message Marketing
YouTube / Video ads
Word of Mouth

Findability
Apps
Directories
Maps
“Near me” Search
GPS
Organic Search
Pay Per Click
Voice Search

Reputation
Articles
Blogs
Reviews
Social Media
Word of Mouth

Conversion
E-commerce Sale
In-store purchase
Loyalty Member
Phone Call
Request Directions
Website

Advocacy
Budtenders
Customer Service
Product Catalog
Product Pricing
Reviews
Social Media Post
Word of Mouth

California Cannabis Laws

California dispensaries are prohibited from using any images or text that could be construed as marketing to those under 21. There are also restrictions on what kinds of public displays—such as billboards—can contain references to cannabis and on common promotional tools such as giveaways and contests. Develop a comprehensive digital marketing strategy to make sure your message is seen. 

See Where You Rank

Our Free Dispensary Digital Presence Audit lets you see how your dispensary ranks on the most crucial digital marketing markers. With easy to understand grades, you’ll be able to quickly spot where you can improve and even see how you stack up against the competition.

Enterprise Dispensary Marketing Bundle

Have more than one location? No problem! Foottraffik offers enterprise solutions that allow you to track all of your dispensaries from one easy-to-use dashboard.