Archives of Google Ads

return on ad spend

ROAS: What It Is & How to Use It

You’ve probably heard of ROI—return on investment. We’ve certainly talked about it a lot. However, more recently, we’ve begun to move toward return on ad spend, or ROAS, since it’s more accurate for what we’re measuring. What is Return on Ad Spend? Return on ad spend is how much you earn in revenue for every […]
3 weeks ago
Google machine learning ft dispensary advertising

Foottraffik Upgrades Dispensary Advertising with Google Ads Machine Learning

Google Ads are the most popular and most used pay per click ads. With Google’s massive reach, being able to leverage Google Ads for marijuana dispensary advertising is crucial for both legitimizing the industry and increasing its visibility. After introducing its Google Ads service 4 years ago and helping dispensaries advertise on the largest pay-per-click […]
2 months ago
marketing your dispensary

Spread the Word: 6 Ways You Can Market Your Dispensary in California

With a tight web of state and local regulations and restrictions on marketing cannabis, getting the word out about your dispensary can feel like an uphill battle. Fortunately, even if many of the traditional forms of advertising are off-limits, there are actually a host of options for savvy cannabis marketers. Here are six ways you […]
2 months ago
getting started ft

Why You Need Dispensary Google Ads (& How to Get Started)

If you’ve done a search on Google, then you’ve likely noticed the ads that show up at the top of the search results. Businesses bid on these ads and create compelling copy to get searchers to click on them. If you’ve searched for insurance, a bank loan, or a lawyer, you’ve definitely seen these ads […]
4 months ago
Google Ads for dispensaries

Google Ads for Dispensaries: Your Questions Answered

We get asked a lot about Google Ads. Partly because most dispensaries don’t think they can use it (spoiler alert: you can!), and partly because pay-per-click advertising can be a bit confusing. Here are some of the most frequently asked questions we get about Google Ads for dispensaries. If yours isn’t here, contact us and […]
4 months ago
google ads for dispensaries

10 Google Ads Tips to Get You More Sales

Ready to get your dispensary to the top of search results? With Google Ads, you can get your information before organic search results and get more visibility for your brand. Before getting started, make sure that you’ve covered all of these Google Ad tips below. Tip 1: Set a Clear Goal Do you want to […]
4 months ago