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canpay

Ready to Ditch Cash? How to Get Your Dispensary Set Up with CanPay

Despite legal cannabis being a roughly $24 billion business in the United States, many dispensaries are in a bind when it comes to the simple mechanics of accepting payments for their products and services. While the banking forecast for dispensaries has brightened considerably in the last few years, the fact is that an estimated 70% of […]
market research

How to Do Market Research for Your Business Plan

The dispensary business plan is the single most important foundational document for your enterprise, and it’s one we spend a lot of time focusing on here at Foottraffik. When you’re laying out your business blueprint for partners, investors, financial officers, and other important stakeholders and collaborators, it’s your first and best opportunity to demonstrate your […]
programmatic advertising

The Next Revolution In Marketing? Understanding Programmatic Advertising

As we recently shared, display ads are a major pillar of dispensary marketing, and for good reason: Especially when they’re optimized with compelling CTAs, call and location extensions to maximize their effectiveness, these ads are a powerful and cost-effective way to grab consumers’ attention. These ads are getting faster and better. Welcome to the era […]
cannabis banking

Seed Money: A Guide to Cannabis Banking for New Dispensaries

For years, one of the biggest bogeymen hanging over the legal cannabis industry was the lack of access to basic banking services. Because lenders and financial institutions were leery of running afoul of federal anti-drug laws—so went the wisdom—dispensaries and other cannabis businesses were forced to operate on a cash-only basis. To an extent, this […]
people enjoying dispensary content marketing strategy

Leveraging the Power of Words: Does Your Dispensary Need a Content Marketing Strategy?

With leading-edge tools like geo-fencing, AI-enabled PPC campaigns, even sophisticated retargeting to reduce those buzz-killing abandoned carts, you might think that content marketing is a thing of the past. Why write all that content when all those experts tell us that people don’t read, anyway? Here’s a fact: Content marketing—whether it’s the articles and social […]
abandoned cart

Customer Gone Missing? Here’s How to Deal with Abandoned Carts

Are you experiencing abandonment issues? No, we’re not talking about the ones that compel your puppy to eat your slippers every time you leave the house. We’re talking about abandoned shopping carts on your dispensary’s ecommerce platform. They’re one of the most frustrating issues retailers can face. They’re also one of the most common—some sources […]
tourist targeting

Are You Sweating a Summer Slump? Here’s How To Target Tourists with Display Ads

How are you feeling about summer? For many dispensary owner/operators, mid-2021 looks like a very mixed bag. While cannabis overall has weathered the pandemic well, how the next few months will play out remains an open question. Studying the latest consumer behavior trends, it appears that—even with the COVID-19 pandemic appearing to slacken—travel and overall […]
dispensary guerilla marketing

Marketing Boot Camp: 5 Guerrilla Tactics You Can Launch on a Budget

Here’s a scenario to ponder: You’re kickstarting your dispensary marketing campaign. You want maximum impact, but you only have a minimal budget. Sound familiar? It might just be time to turn to guerrilla marketing. guer·ril·la /ɡəˈrilə/ Relating to irregular warfare, in which small groups of nontraditional combatants use unconventional tactics including ambushes, sabotage, raids and […]
SMS messaging

Get More Signups: The Top Reasons People Opt In to SMS Messaging

Decisions, decisions. With cutting-edge tools like influencer marketing, AI-enabled PPC campaigns, and geo-fencing at our fingertips, there’s seemingly no limit when it comes to the ways you can market your dispensary. But one of the most effective, it turns out, is also one of the simplest: Text / SMS messaging marketing. Why? It comes down […]
selling cannabis

Supercharge Your Sales: Tips & Tricks for Selling Cannabis Online

If the global COVID-19 pandemic has taught us anything—besides how to while away long stretches of time alone—it’s that online shopping is a must. The current data indicates that some 14% of total retail sales occur online. Even if you’re a brick-and-mortar store with an online sales component, you need to be leveraging this fact. […]
cannabis brands

What Are the 25 Most Recognizable Cannabis Brands (& How Do You Join Them?)

According to census data, a sizable majority of Americans live in states with access to legal cannabis. And in addition to all the social, political, and medical changes this brings, we’re seeing a stratifying of cannabis brands. Some are rising to the top—earning themselves loyal fans and devoted followers—while others struggle to maintain their market […]
cannabis media

Cannabis Media: Where to Get Your Dispensary or Brand Covered

Remember when “cannabis media” meant High Times? When the venerable counterculture mag first began captivating college kids and outraging parents back in 1974, the outlets for cannabis journalism were few and far between. Today, the situation could hardly be more different: From cannabis cookery and hemp-based fashion to the business and finance of the multibillion-dollar […]
cannabis buyers ft

Cannabis Sales Tips: How to Get Your Brand in Front of Dispensary Purchasers

Are you a budding cannabis entrepreneur? The “Green Wave” of cannabis reform is bringing historic opportunities to cultivators, processors, packagers, and other businesspeople who until recently would have found themselves locked out of the marketplace. What’s more, many states are incentivizing entrance into the cannabis industry for women, BIPOC, and several other populations who have […]
dispensary content calendar ft

Fundamentals of Content Marketing: How to Make a Dispensary Content Calendar

We spend a lot of time talking about high-tech tools here at Foottraffik: Mobile ads and geo-fencing, Clubhouse accounts, SSL certificates and more still. But one of the most effective tools is also one of the simplest: The dispensary content calendar.  The content calendar is an essential tool for the marketer. At its heart, it’s […]
gen z and millenials

Cutting Through the Noise: Advertising to Generation Z and Millennials

Interested in advertising to Gen Z & Millennials?  According to Neilsen, roughly 92% of consumers worldwide trust word-of-mouth recommendations from friends and family above advertising.  That doesn’t even account for the acceleration of this trend among the members of Millennials and Generation Z, who in addition to representing the largest living generation in America make […]

How to Open a Dispensary in Michigan

Since approving adult-use cannabis in 2018 (and medical cannabis a decade prior to that), Michigan has become one of the nation’s hottest cannabis markets. But while it’s a moment of real opportunity, there are equal challenges to opening a dispensary in MI. For one thing, a host of state regulations can make the licensing process […]
cannabis hashtags

Instagram Fundamentals: Cannabis Hashtags to Use for Your Dispensary Posts

We’ve been devoting more and more ink to the topics of influencer marketing and social media in general lately, and it should be no surprise why. With Facebook and its partner/subsidiary Instagram having banked a 40% jump in usage last year, social media shows no signs of slowing its meteoric trajectory. And with audio-only (and […]
womens history month

Women’s History Month: Shining a Spotlight on Women in Cannabis

Cannabis is so many things: A powerful medicine, a major driver for social equity and justice system reform, and for businesses around the world, a lucrative recreational product investment. But as far as we’re concerned, one of the most impactful upshots of the “Green Wave” is the wealth of opportunities for women in the industry.  […]
opening a dispensary in California

How to Open a Dispensary in California

Opening a cannabis dispensary in California has never exactly been easy. Even though the Golden State was the first to approve medical cannabis way back in 1996 (and adult-use in 2016), a host of statewide and local ordinances throw a lot of roadblocks between those initial dreams of dispensary ownership and the day you actually […]
cannabis influencers

Cannabis Influencers: Who They Are (and Why You Need Them On Your Side)

For some entrepreneurs, influencer marketing is a contentious topic. Especially for those of us who came of age in the era of top-down media—we’re talking about radio and television ads, billboards, and other traditional advertising platforms—the idea of compensating otherwise ordinary-seeming people to “like” your product is a bit of a head-scratcher. Of course, what […]
edibles

New Industry Insights: Edibles Outperform the Cannabis Market

A year into the global pandemic, it’s a great time to pan out to look at the big picture for the cannabis industry. Some things, it seems, were relatively easy to predict: As we wrote in this space back in March of 2020, it appeared that whatever else happened, demand for cannabis was only going […]
SSL certificate

How—and Why—to Get an SSL Certificate for Your Dispensary Website

Ever wondered what an SSL certificate was? They’re digital keys that communicate trustworthiness and authenticity to website visitors. And if your dispensary website doesn’t have one, it’s time you change that. Here’s why it’s so important and how to get it done. What Is an SSL Certificate? In this day and age, online security and […]
Dispensary Customer Loyalty

Building Your Base: How to Develop Dispensary Customer Loyalty

Here at Foottraffik, we spend a lot of time thinking about ways to attract new customers through cutting-edge tools like geo-fencing and creating can’t-miss viral content. But don’t think for a moment that means you should stop thinking about your current ones. You’ve probably heard the Pareto Principle—otherwise known as the “80-20 Rule”—before, but it […]
website UX _ ft

Capture More Customers (and Improve Your SEO): How to Measure Your Website UX

Many dispensary owners/operators focus—with good reason—on the physical experience: Maintaining a property that’s welcoming to consumers of all ages, for instance, or ensuring you’re employing the best possible POS solution for your business. But take a moment to ponder the number of potential visitors your site hosts every day compared with those who actually walk […]
Good Dispensary Website UX

Tech Tips: What Makes for Good Dispensary Website UX?

Here at Foottraffik, we devote a lot of our efforts to the question of how to design and build stunning, cutting-edge dispensary websites. Because while a clean, fast and functional website is a pleasure to browse, good design does much more than just look good: It drives sales and increases average order size. How does […]
Social Media Marketing

Why Social Media Marketing for Dispensaries is Important, Now More Than Ever

From the ways we shop to how we congregate and relax, the COVID-19 pandemic has thrown nearly all of our assumptions, patterns, and habits into disarray. But a year in, and with—fingers crossed!—an end in sight, some valuable insights about the role of digital marketing are becoming clear. And if you’re a dispensary owner/operator, these […]
Cannabis Sales During the Coronavirus Pandemic

Cannabis Sales During the Coronavirus Pandemic Booming

The numbers are in and cannabis is booming! Thanks to a rapidly expanding industry and the coronavirus pandemic, more dollars than ever before were spent on legal cannabis products in 2020. And best of all, experts, insiders, and analysts don’t expect 2021 to be much different! The Coronavirus Cannabis Boom Undoubtedly, one of the main […]
what to blog about

What to Blog About: Boost Your SEO with Brands

Thinking up new content ideas can get hard fast. With so much info out there, it can easily feel like every topic has already been covered. However, it’s crucial that you continue to add to your cannabis blog and build your knowledge database for your customers—and for your Google ranking. One way to knock out […]
dispensary tv menus

Dispensary Design 101: Do You Need TV Menus?

How your share information with your customers matters. If you want them to feel comfortable in your dispensary and purchase from you, it’s best to provide them with the info they need in a variety of formats so they can choose what works best for them. So while you may have an online menu, it’s […]