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New Industry Insights: Edibles Outperform the Cannabis Market

A year into the global pandemic, it’s a great time to pan out to look at the big picture for the cannabis industry. Some things, it seems, were relatively easy to predict: As we wrote in this space back in March of 2020, it appeared that whatever else happened, demand for cannabis was only going […]
SSL certificate

How—and Why—to Get an SSL Certificate for Your Dispensary Website

Ever wondered what an SSL certificate was? They’re digital keys that communicate trustworthiness and authenticity to website visitors. And if your dispensary website doesn’t have one, it’s time you change that. Here’s why it’s so important and how to get it done. What Is an SSL Certificate? In this day and age, online security and […]
Dispensary Customer Loyalty

Building Your Base: How to Develop Dispensary Customer Loyalty

Here at Foottraffik, we spend a lot of time thinking about ways to attract new customers through cutting-edge tools like geo-fencing and creating can’t-miss viral content. But don’t think for a moment that means you should stop thinking about your current ones. You’ve probably heard the Pareto Principle—otherwise known as the “80-20 Rule”—before, but it […]
website UX _ ft

Capture More Customers (and Improve Your SEO): How to Measure Your Website UX

Many dispensary owners/operators focus—with good reason—on the physical experience: Maintaining a property that’s welcoming to consumers of all ages, for instance, or ensuring you’re employing the best possible POS solution for your business. But take a moment to ponder the number of potential visitors your site hosts every day compared with those who actually walk […]
Good Dispensary Website UX

Tech Tips: What Makes for Good Dispensary Website UX?

Here at Foottraffik, we devote a lot of our efforts to the question of how to design and build stunning, cutting-edge dispensary websites. Because while a clean, fast and functional website is a pleasure to browse, good design does much more than just look good: It drives sales and increases average order size. How does […]
Social Media Marketing

Why Social Media Marketing for Dispensaries is Important, Now More Than Ever

From the ways we shop to how we congregate and relax, the COVID-19 pandemic has thrown nearly all of our assumptions, patterns, and habits into disarray. But a year in, and with—fingers crossed!—an end in sight, some valuable insights about the role of digital marketing are becoming clear. And if you’re a dispensary owner/operator, these […]
Cannabis Sales During the Coronavirus Pandemic

Cannabis Sales During the Coronavirus Pandemic Booming

The numbers are in and cannabis is booming! Thanks to a rapidly expanding industry and the coronavirus pandemic, more dollars than ever before were spent on legal cannabis products in 2020. And best of all, experts, insiders, and analysts don’t expect 2021 to be much different! The Coronavirus Cannabis Boom Undoubtedly, one of the main […]
what to blog about

What to Blog About: Boost Your SEO with Brands

Thinking up new content ideas can get hard fast. With so much info out there, it can easily feel like every topic has already been covered. However, it’s crucial that you continue to add to your cannabis blog and build your knowledge database for your customers—and for your Google ranking. One way to knock out […]
dispensary tv menus

Dispensary Design 101: Do You Need TV Menus?

How your share information with your customers matters. If you want them to feel comfortable in your dispensary and purchase from you, it’s best to provide them with the info they need in a variety of formats so they can choose what works best for them. So while you may have an online menu, it’s […]
dispensary franchise

Should You Franchise Your Dispensary? Pros and Cons

We’re going to take a wild swing and guess that you’re familiar with franchise businesses. McDonald’s, Subway, Super 8, and countless others contribute to the US franchise industry, currently valued at a cool $451 billion. But franchised cannabis dispensaries? Yup, they’re a thing. And for a growing number of business owners eager to join the […]
dispensary PPC

Basics of Cannabis Marketing: Why You Should Do Dispensary Pay-Per-Click Advertising

We talk about dispensary pay-per-click advertising (PPC) a lot here at Foottraffik, and for good reason. PPC is one of the pillars of digital marketing. As the name suggests, it’s an intuitive system that relies on an easily measurable and trackable unit—an actual consumer clicking on a digital ad—to determine its cost. When done correctly, […]
CCIA Banking

CCIA Banking: Did a Trade Group Just Solve the Cannabis Banking Problem?

If the cannabis industry is growing by leaps and bounds—some estimates suggest that nationwide legalization would create a million jobs—there’s another side to the cannabis boom that gets less press: The banking dilemma. As you well know, because cannabis (despite those rosy forecasts) remains a Schedule I substance under federal law, access to traditional banking […]
ada compliant dispensary website

How to Add ADA Compliance to Your Dispensary Website

Your dispensary website has to do a lot of things. At its most basic level, it needs to provide potential customers with the information they need to order from you online or visit you in person. Ideally, of course, it does more—much more, as these selected case studies demonstrate—but at the very least, your website […]
WA Cannabis

WA Cannabis News: Got the Compliance Blues? A New Task Force Can Help

Compliance is one of the thorniest aspects of the cannabis landscape to navigate. With each state having a host of extremely specific (and often confusing, sometimes even contradictory seeming) cannabis compliance demands, making sure you’re on the right side of the law can take up a major portion of dispensary owner / operators’ time. Fortunately, […]
dispensary direct mailers

How to Use Direct Mailers for Your Dispensary

When you get a mailer from a brand you’re interested in, what do you do? You save it, right? Maybe you tack it up on the fridge with a magnet so you can remember to use the coupon or maybe you set it on your desk so you can go to their website when you […]
transparency in dispensary marketing_ft

The Value of Transparency in Dispensary Marketing

Operating a dispensary is hard work. In addition to writing a business plan, bootstrapping your delivery service, and navigating the challenges of a global pandemic, there’s the question of how to enact effective digital marketing. And while everyone agrees that it’s a must—by the end of this year, roughly half of all marketing will take […]
cannabis publications

Stay In the Loop: Important Cannabis Publications to Follow

As the cannabis industry continues to spread, a bumper crop of cannabis publications are sprouting up like, well, weeds. Some track the world of cannabis business, others the ever-flowering field of cannabis culture. But which ones are actually essential? So glad you asked! Allow us to share our curated list of Foottraffik’s favorite cannabis publications. […]
customer data

3 Ways You Can—and Should—Be Using Your Customer Data

With the onset of stay-at-home orders and other preventative measures against the global pandemic, it’s no surprise that overall retail sales took a big hit last year. And while—as we’ve reported—cannabis dispensaries are well-positioned to ride out the storm, this is no time to get complacent. Even if the number of patrons walking through your […]
google desktop

How Foottraffik’s Google Ads AI Gets its Data

We’re really excited about our Google Ads AI. If you haven’t heard about it yet, it’s our machine-learning platform that helps us better optimize campaigns for our clients so they see higher returns. Pretty great, right? Right now, we’re the only ones offering this kind of data-powered advertising in the cannabis industry—and our clients are […]
google my business optimization

Your Google My Business Optimization Checklist

Google My Business (GMB) plays a huge role in how customers find you and how Google ranks you. It’s one of the primary factors for local SEO. Making sure you’ve done everything to optimize your listing is vital for any business, especially cannabis dispensaries. In this blog, we’ll give you an overview of the essentials […]
cannabis billboard advertising

Goodbye to Cannabis Billboard Advertising?

How cannabis should be advertised has burdened regulators since states began legalizing medical and adult-use marijuana. Some states have created stiff regulations and then stuck to their guns, refusing to budge. Others have haphazardly created and applied advertising regulations only to change them up a few months or years later. This has put dispensaries in […]
Marijuana Dispensary Website

What You Need to Build a Marijuana Dispensary Website

Establishing an online presence is crucial to succeeding in today’s retail marketplace.  Having your own marijuana dispensary website can make it easier for local shoppers to find you, connect with you, and buy from you. Plus, a dispensary website can help you to build your brand, differentiate yourself from your competitors, and open the door […]
dispensary tips

6 Ways Small Dispensaries Can Compete With Large MSOs

Not all dispensaries are created equal! Below you’ll find dispensary tips for the small guys trying to compete for their stake against some heavy hitter.  While massive multi-state operators may have sizable budgets and revenue streams with which to grow and expand their business, smaller dispensaries have significantly less to work with. But that doesn’t […]
cannabis law update

A Sea Change for the Incarcerated? NM Upholds Inmates’ Right to MMJ

Cannabis Law Update: Amidst all the other stories that flooded the newswires at the close of 2020, one cannabis-related item slipped by nearly unnoticed. But it’s potentially a very big one. Here’s the short version: A New Mexico judge ruled that an Albuquerque jail must allow inmates who qualify for medical cannabis access to their […]
dispensary website backlinks _ ft

Guide to Dispensary Backlinks

Linking is a vital part of a successful SEO strategy. Links build connections between websites that can let search engines know just how valuable and useful a webpage really is.  Also known as “inbound links,” backlinks are links that point back to your site. The amount and the quality of your site’s backlinks directly contribute […]
Social Equity Programs

Cannabis + Justice: How Dispensaries Can Implement Social Equity Programs

Justice and social equity are major drivers in the cannabis industry, and they’re only going to increase in importance. As we’ve written before, states such as Illinois, Michigan, and California have promised to put social equity at the center of their cannabis licensing programs, offering expungement of certain cannabis-related criminal records and weighting their licensing […]
cannabis law primer

Cannabis Law Primer: The Difference Between Decriminalization & Legalization

Even if most of 2020 felt like a standstill, the cannabis policy front was anything but dull. On Election Day, five states from across the political spectrum—Arizona, Mississippi, Montana, New Jersey, and South Dakota—passed resolutions approving either medical or adult-use cannabis. Currently, one in three Americans lives in states that have legalized adult-use cannabis. But […]
Improve Your Dispensary Google Ranking

10 Ways to Improve Your Dispensary Google Ranking in 2021

Are you ready to improve your dispensary Google ranking? Generating organic traffic is crucial to the success of your dispensary website. But in order to capture that organic traffic, your dispensary must be visible on search engines like Google.  In the constantly evolving world of SEO, optimizing your dispensary website for search engines can be […]
Improve Local SEO findings

The Latest Findings for Local SEO: How to Optimize for 2021

We write a lot about local SEO here at Foottraffik, and for good reason: it’s one of the most critical factors in getting your business discovered by potential customers. Because dispensaries rely on local traffic, making sure your website is optimized for local SEO is absolutely mission-critical to maintaining and increasing not only your online […]
How to Do an SEO Audit

How To Do An SEO Audit

Optimizing your SEO efforts is crucial to succeeding online. But how can you know if your website is ready to pull in organic traffic? One way is by doing an SEO audit. An SEO audit is exactly what it sounds like—an audit of your website’s SEO factors that can identify strengths, weaknesses, and mistakes. But […]
Growth Mindset

Make It Better: The Value of a Growth Mindset in Marketing

At Foottraffik, we know that stretching our visions and expanding our horizons is a powerful way to build a meaningful business and life. Building on the groundbreaking work of Dr. Carol Dweck and other researchers, science confirms what our intuition already tells us: Embracing a growth mindset—fostering a passion for learning over the need for […]
cannabis business plan meeting

How to Write a Cannabis Dispensary Business Plan

Are you planning on starting a cannabis dispensary? Great idea! The retail cannabis industry is currently booming and amazingly lucrative. But the most successful dispensaries don’t succeed by accident. These days, successful cannabis entrepreneurs are the ones with the insight to create a killer business plan. Here’s how to write one. Dispensary Business Plan Basics […]
dispensary email marketing_ft

Are You Getting The Most From Email Marketing?

With so many options in the modern digital marketing toolbox, it can be easy to overlook email marketing. But email marketing is still an invaluable tool that still delivers consistent results. An effective email marketing campaign can turn leads into paying customers and first-time buyers into recurring customers. But executing a successful email marketing campaign […]
marijuana delivery service

What You Need to Start a Marijuana Delivery Service

With so many regulations, logistical questions, and other unknowns, starting a marijuana delivery service can seem like a daunting enterprise. But if you have a solid gameplan, creating an effective dispensary delivery service is definitely possible. Should You Start A Marijuana Delivery Service? A cannabis delivery service can help you to capture more local customers. […]
What Makes Content Go Viral friends looking at phone

What Makes Content Go Viral?

Every day, countless pieces of new content are uploaded to the world wide web. Most of this content is doomed to languish in relative obscurity, only to be seen by a small number of passers by. However, some of this content will go viral – hijacking the emotions and capturing the imaginations of many. Creating […]
dispensary content creation

How to Create Dispensary Content for SEO

With so many elements to consider, optimizing your site for SEO can seem like a daunting task. But one SEO technique has withstood the test of time, continuing to be a major SEO boost to websites all across the web—creating valuable content. One of the best ways to boost your dispensary website’s SEO is by […]