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Start Selling Online with Dispensary eCommerce Software
Up-to-date menus matter to your dispensary customers. Often, customers will stop by a dispensary because they know what they want is in stock. Why not make it even easier for them to get their hands on your products by monetizing with a digital menu? Dispensary eCommerce software can help you generate online cannabis sales. Several […]
How Will Legalization Affect the Michigan Medical Marijuana Industry?
With legalization on the ballot this November 6th, the Michigan marijuana industry is buzzing with excitement. The latest polling numbers show the proposal has more than enough support to pass, and when it does, Michigan is primed to become one of the largest cannabis markets in the country. Marijuana entrepreneurs in the Great Lakes State […]
Join Foottraffik at Michigan’s 1st Commercial Cannabis Conference and Expo
If Michigan Proposal 1 receives enough yes votes on November 6th, the state will become the eleventh to legalize the recreational use of marijuana. The Marijuana Legalization Initiative will allow individuals 21 or older to use or possess marijuana within Michigan’s borders and appears to be pretty popular with Michigan voters. Michigan recreational marijuana will […]
How To Retain and Create Happy Customers with Cannabis Dispensary Rewards
Sometimes, in order to build a loyal base of customers for your cannabis business, you need promotional offers to begin the process and build momentum. Cannabis dispensary rewards are by far the most effective means of instigating the kind of growth a dispensary needs in its early operating phase, forging the initial ties of customer […]
Marketing Under the Canadian Cannabis Act
Cannabis stocks are riding high and many Canadians are excited about the legalization of adult-use cannabis that occurred on October 17th, 2018. At the same time, provincial governments, licensed producers, and licensed retailers have been trying to parse the Cannabis Act in order to better understand how the various regulations will affect them. The first […]
Banned! Google Removes Anonymous Reviews
It’s official. Google removes anonymous reviews. Google confirmed that it will no longer accept anonymous reviews and has been deleting all of them from Google My Business since May 2018. While this means you’ll likely have fewer reviews, overall, this is a positive (and long overdue) development. Google Removes Anonymous Reviews – Is This a […]
Gateway Cannabis Startup Accelerator: Vision to Virality (Podcast)
Do you want to build the next great cannabis company? You’ll need to attract, engage and nurture a loyal fan base. Ben Larson, from Gateway Cannabis Dispensary Startup Accelerator, based in Oakland, interviews Guillermo Bravo (CEO of Foottraffik) and Chikodi Chima (MoonshotPR.com) on marketing best practices and how to take your cannabis company from “vision […]
Cannabis Radio Dispensary Marketing Podcast: How to Attract and Retain Loyal Lifelong Customers
Foottraffik founder and CEO, Guillermo Bravo, was recently featured on the Cannabis Radio cannabis marketing podcast, 420 Clouds Cannabis Connection, to discuss dispensary marketing. Host Alex talks to Guillermo about Foottraffik’s dispensary success formula: Attract, Engage, and Nurture. Following up on his New West Summit presentation — Marketing and UX: Targeting The Cannabis Consumer — Guillermo shares […]
Cannabis Brands Designed to Enhance User Experience (UX)
What is User Experience (UX)? User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function. What UX Designers do goes Beyond UI […]
Use ‘Google My Business’ to Chat with Your Cannabis Dispensary’s Customers
A Google Game Changer? Perhaps! Google has officially launched Chat for Google My Business. The new messaging feature allows your cannabis dispensary customers to contact you directly through Google’s mobile local search panel. Google has made the new feature available to all U.S.-based businesses. (Google is also in the process of rolling out the feature […]
53+ Key Performance Indicators (KPIs) for Cannabis Dispensaries
Designing an effective marketing plan for your dispensary requires something more than just a strategy, it requires tracking and monitoring the progress of your initiatives. Most businesses often measure success strictly by looking at incoming sales, but there’s another factor to consider: cannabis dispensary KPIs, or key performance indicators. You are about to learn why […]
Alaska Cannabis Crackdown: Facebook Shuts Down Marijuana Dispensaries’ Pages
Legal cannabis dispensaries in Alaska — including the patients and customers they serve — (once again) appear not to be welcome on Facebook. According to reports, Facebook either suspended or entirely deleted Facebook business pages of at least half a dozen legal cannabis retail dispensaries in Alaska. While Google, Facebook, and Twitter have long prohibited […]
How to Add Your Cannabis Dispensary to Google My Business
Over the past 18 years, Google has not only changed the way consumers use the internet but also the way that businesses display themselves online. One area which Google has been pushing the envelope is in regards to location-based searches, which can be huge for a dispensary. Local search and local SEO is becoming one […]
8 On-Page SEO Techniques to Increase Cannabis Dispensary Local Rankings
If you’re looking to attract new customers to your business’ website, then learning about on-page optimization for cannabis dispensaries should be on your to-do list. Cannabis dispensaries can significantly benefit from investing time and resources into optimizing their website with on-page SEO. We’re going to break down the factors that are essential in optimizing your […]
16 Tips to Conversion Rate Optimization for Cannabis Dispensary
All the traffic in the world means nothing if you can’t convert those visitors into paying customers. Not all visitors will be ready to buy when visiting your site, but it’s critical to know the steps for an effective sales funnel. The traditional conversion rate funnel below helps us identify what ‘phase’ a visitor is […]
17 Link Building Strategies to Boost Cannabis Dispensary Local SEO
Mastering local SEO and link building for cannabis dispensaries is imperative to marketing your business. Search engines, like Google and Bing, use these links to measure the authority of your business’ website, making it a crucial component of your marketing strategy. While it’s not quick and easy to acquire a hyperlink, we have compiled a […]
How NAP Listings Can Enhance Your Cannabis Dispensary Local SEO
The world of the internet presents two primary initiatives to capitalize on SEO. You have your general SEO with a goal of reaching everyone everywhere at all times. Then, you have your local SEO with a particular focus on optimizing your strategy to attract people to your specific community and location. For a dispensary in any given city, you must have an […]
8 Mobile Optimization Factors for Cannabis Dispensary Local SEO
Google has confirmed that approximately 1 in 5 searches has local intent, so learning how to optimize mobile for local cannabis dispensaries is more important than ever. Cannabis dispensaries who choose to ignore local search optimization (SEO) are missing out on new customers and the resulting revenue. With searches on mobile devices trumping those on desktops, having […]
Anchor Text Optimization for Cannabis Dispensary Local SEO
Anchor text is the visible, clickable words in a piece of content used to link to another site. Learning how to optimize anchor texts for cannabis dispensaries is just one aspect of a well-rounded optimization strategy. When using anchor text, you can choose from several different formats: Exact Match This is when the anchor text is […]
5 Steps to Image Optimization for Cannabis Dispensary Local SEO
Images are slowly becoming more and more vital in all aspects of a digital marketing campaign. From the local SEO standpoint, using images on your site correctly can result in greater foot traffic and increased sales for your dispensary. That means that learning how to optimize images for local cannabis dispensaries should be a priority for anyone […]
How to Write Meta Descriptions for Cannabis Dispensary Local SEO
The meta description is what search engines display as the “snippet” of your site in the organic search results, right below the blue “clickable text” (your page title) in the SERPs. The meta description length should be around 135-200 characters. Cannabis dispensary meta descriptions are crucial for SEO, meaning that learning how to write meta descriptions for […]
How to Write Title Tags for Cannabis Dispensary Local SEO
Title tags are another crucial factor in optimizing your dispensary SEO and organic marketing strategy. Looking to grow your business through broadening your online business? Read on for how to write title tags for cannabis dispensary local SEO ranking. Meta Title Tags, also known as title elements, are placed within the <head> sections of the website […]
Keyword Research for Cannabis Dispensary Local SEO
Keyword research is the foundation of SEO. It all starts with what word your customer types into the search box. We must first analyze when, how, and what people are searching before we can optimize a website. How to Perform Keyword Research for Dispensaries: Keyword Research Tools To get data on keyword targets, demand, and […]