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SEO Essentials: Are You Ready for Google Core Update?
When we type a search term into Google, the results that come up look just about the same over time: A list of websites and businesses that more or less match your query. Some are packaged into the neat “Knowledge Graphs” and other design elements the tech giant uses to make the search results more […]
Track These Website KPIs to Make Sure Your SEO is Working
Are you looking to increase your dispensary’s online sales? Maybe you want to boost your email subscriber numbers? How about finding out whether your site’s content is actually effective? Whatever your goal, it’s important to keep track of key performance indicators (KPIs) that let you know if you are making forward progress towards your objective. […]
How to Educate Your Customers (and Why You Should)
Storied retailer Sy Syms declared “An educated consumer is our best consumer” nearly fifty years ago, but even he couldn’t have predicted how essential it would be today. Back then, the New York-based clothing retailer hit upon an interesting gambit: List an item’s current price, what it would cost in a week or two, and […]
Does Vertical Integration Hurt Cannabis Dispensaries?
National cannabis legalization is coming. And that means it’s time to talk about vertical integration. Why? Of all the questions swirling around about how the US should move forward with legalization, the debate around vertical integration may be the one with the greatest potential to shape the industry. While a dozen states currently require vertical […]
Have You Started Your Dispensary Green Friday Planning?
If 2020 has thrown us for a loop in every possible regard, we can still be certain about a couple of things. Overall, cannabis sales are up, and early indications are that this will continue. And even though a third of shoppers have gone online in search of daily necessities, annual sales events are still […]
Best Digital Advertising Tools For Marijuana Delivery Services
Marijuana delivery service advertising can be complicated. Trust us, we know! But even with all of the advertising restrictions placed on marijuana delivery services and dispensaries, there are still effective digital marketing tools that can help you to better connect with potential customers and increase the reach of your business. What digital marketing tools can […]
Appellations Coming to California Cannabis
There are so many ways to categorize the cannabis industry. Is the next frontier in pharmaceutical development? A giant case-study in the exercise of civil liberties? Or is it the largest-scale gardening project in history? All of these are more or less true. But one of the most apt ways is to understand cannabis is […]
COVID-19 Update: How to Connect with Customers (Despite a Coronavirus Resurgence)
Hoping for a speedy end to the COVID-19 pandemic? Believe us: So are we. But while the race to develop a vaccine is yielding some promising results—with some prominent health experts cautiously predicting relief in 2021—the fact is that we’re hardly out of the woods. Infection rates are already on the rise in the United […]
Why Content Marketing Needs to Be Part of Your Digital Marketing Strategy
Every so often, op-eds pop up trying to cast doubt on the necessity of content marketing: Isn’t content outdated? Can we stop writing blogs already? The answer? No. With the benefit of a couple of decades of marketing statistics to back us up, it’s more apparent than ever that in a fast-moving and ever-changing digital […]
Is Your Dispensary Website Working For You?
Having an effective website is crucial to the success of your cannabis dispensary. A dispensary website will not only help to market your business but will also help you to establish an online presence, grow awareness, boost credibility, establish trust, and build your brand. But just having a website is not enough. Your website has […]
How to Create a UTM Code for Tracking
Has your dispensary website’s traffic increased recently? It’s likely a sign that your digital marketing efforts are working. But how can you know where exactly your site’s traffic is coming from? UTM (Urchin Tracking Modules) parameters are tags that you can attach to the end of URLs in order to make them trackable. By attaching […]
How to Create Engaging Instagram Posts for Your Dispensary
If you’re looking for the best social media channels to connect with your customers, then you should probably be on Instagram. The visual platform is one of the most popular, and it’s a great way to showcase your dispensary brand. But how do you make waves and get noticed? Post Great Images Because Instagram is […]
Why Local SEO Matters For Your Dispensary
As more and more searches are conducted through mobile devices, retail businesses need to adjust their SEO strategies to account for local searches. Recent research indicates that in 2018 nearly 63% of Google searches happened on mobile. These days, more and more mobile users rely on mobile search to find local businesses for shopping. So […]
How to Write Engaging & Educational Content that Converts for SEO
Content creation is a crucial part of the SEO process. Having an educational and engaging cannabis blog on your dispensary website can provide you with all kinds of benefits, including a serious SEO boost. However, writing interesting, engaging, and successful SEO content is easier said than done. Your content must not only appeal to your […]
6 Months In: How COVID Affects Cannabis Buying Patterns
Over six months into the COVID-19 era, some things are by now well-known while others lack a clear answer. We know what NOT to do in order to avoid infection, for instance, but other questions linger. Questions like: When will the pandemic be over? When can we stop social distancing? And most importantly for cannabis […]
ROAS: What It Is & How to Use It
You’ve probably heard of ROI—return on investment. We’ve certainly talked about it a lot. However, more recently, we’ve begun to move toward return on ad spend, or ROAS, since it’s more accurate for what we’re measuring. What is Return on Ad Spend? Return on ad spend is how much you earn in revenue for every […]
Best Keyword Research Tools for Dispensary SEO & Content Marketing
Keyword research is the cornerstone of an effective SEO strategy and the first step towards a strategy that produces successful long-term results. Keyword matching is the hidden process at the heart of every search engine. Search engines rely on keywords to determine the intent of a user’s search. Essentially, they help your audience find you. […]
2 Reasons Why Online Reviews Matter (& How to Manage Them)
Do online reviews still matter in 2020? The short answer is yes! Online reviews don’t just influence the purchasing decisions of potential customers, but they also contribute to your website’s SEO. With more and more of our time being spent online, one could argue that online reviews have never been as important as they are […]
Get Your Message Across: Dispensary Website Copywriting Tips
Copywriting is the glue that holds your website together. In order for your dispensary website to attract customers and make sales, it must use well-written copy to demonstrate the value of your products and to guide potential customers towards buying them. But what does copywriting for a dispensary website actually look like? What Is Copywriting […]
Instagram vs Blog: Which Should You Invest In to Market Your Dispensary?
Instagram vs Blog? In a perfect world, you wouldn’t have to choose between these two powerful approaches to dispensary marketing. Unfortunately, we live in this world: The one with limited budgets, onerous advertising regulations and an ever-growing list of competitors. All too often, we’re forced to make uncomfortable choices when it comes to how we […]
Supercharge Your Cannabis Marketing: Get the Most From Digital Ads
It’s no coincidence that the rise of legal cannabis coincides with the digital marketing revolution. Digital services—including ads, email, internet searches, mapping and countless others—are an integral and indispensable part of the human experience. And digital ads in particular are a big reason the cannabis industry has skyrocketed in value, recently surpassing the NBA in […]
8 Tips To Improve Your Dispensary’s SEO Ranking
Getting your cannabis dispensary to rank high in Google’s search results is crucial to getting foot traffic through your dispensary doors. An effective local search engine optimization strategy is the best way to boost your site’s Google ranking and increase your visibility to local customers. However, many businesses struggle with local SEO. With more and […]
Foottraffik Upgrades Dispensary Advertising with Google Ads Machine Learning
Google Ads are the most popular and most used pay per click ads. With Google’s massive reach, being able to leverage Google Ads for marijuana dispensary advertising is crucial for both legitimizing the industry and increasing its visibility. After introducing its Google Ads service 4 years ago and helping dispensaries advertise on the largest pay-per-click […]
Why Link Building Is a Valuable Dispensary SEO Tool
Link-building is a crucial aspect of SEO that has been relied upon since the early days of search engine optimization. Search engines use a variety of different metrics and signals in order to determine the value, authority, and relevance of a website. One of the most important SEO signals is a website’s link profile. Why […]
Don’t Do It Alone! Why You Need a Dispensary Digital Marketing Agency
We don’t need to tell you that running a dispensary is hard work: There are always a lot of fires to put out, and never enough water. Even for well-established businesses, the question of which expense you can afford to put off another day—or two, or three—can feel like a question that never gets answered. […]
Are You Making These On-Site SEO Mistakes?
If you’re adding content to your website, whether it’s blog posts or new pages, you need to be sure that you’re optimizing every addition in order to score the SEO benefits. Doing so can help boost your site’s visibility in search by improving your Google ranking. And with most of the clicks going to the […]
Dispensary Blog Post Ideas You Can Write Right Now
Your customers rely on you for information about your products, the cannabis industry, and more. Make sure they can easily find it by hosting a cannabis blog on your website. Not sure where to get started? Steal these dispensary blog post ideas and get writing! Dispensary Blog Post Ideas: News Updates Is rec legalization hitting […]
The Most Common Dispensary SEO Questions Answered
At Foottraffik, we create custom SEO strategies to help boost our clients’ visibility so they can draw more foot traffic to their stores and more visitors to their online menus. SEO best practices are constantly evolving to keep up with Google’s algorithm changes. We stay on top of all the high-ROI practices, so you don’t […]
Cannabis 101: Building the Marketing Section of Your Marijuana Business Plan
The COVID-19 pandemic may have pushed legalization to the back burner for the moment, but don’t fool yourself: Already legal or semi-legal in a majority of states and Canada, cannabis is here to stay. And while the process can sometimes feel chaotic, at heart, the cannabis industry is like any other: It demands careful planning, […]
Get Better and Smarter, Faster: The Value of an Integrated Marketing Strategy
With access to a variety of channels by which to reach potential customers— not to mention all the cutting-edge tools and strategies we regularly write about—crafting a marketing plan for a dispensary can quickly get overwhelming. A Google search for “marketing plan” delivers roughly 22 million hits… and don’t even begin to think about how […]
Our Highest ROI Tool: Cannabis SEO
During the course of our webinars, we’ve shared a lot of information about the different ways you can use digital marketing to increase your sales and connect with more customers. We’ve also highlighted some of our case studies and shared how to do revenue attribution. This last component has been increasingly useful for clients and […]
How to Market Your Dispensary in Canada
The Canadian cannabis industry is booming, and there has never been a better time to be in the dispensary business. But it can be a little tricky to market a cannabis dispensary in Canada because most of the standard marketing tactics are prohibited. To help you make the most of your dispensary marketing efforts, we’ll […]
Geo-Ads FAQs: Targeted Mobile Ads for Dispensaries
Current cannabis advertising limits make it hard to get the word out about your dispensary. At the same time, advertising is crucial for getting your message out there and scoring new customers. In such a heavily regulated environment, how can you meaningfully engage with your target audience? Targeted mobile ads, or geo-ads, are a great […]
Spread the Word: 6 Ways You Can Market Your Dispensary in California
With a tight web of state and local regulations and restrictions on marketing cannabis, getting the word out about your dispensary can feel like an uphill battle. Fortunately, even if many of the traditional forms of advertising are off-limits, there are actually a host of options for savvy cannabis marketers. Here are six ways you […]
How a Multistore Operator Has Managed the COVID-19 Crisis
When the first case of COVID-19 was reported in January, most of us could not have anticipated the many ways the coronavirus would change our day-to-day lives. For B2C businesses like dispensaries, this change has been especially surprising and has required a restructuring at almost every level. Under the current climate, MSOs have faced supply […]
What to Post on Instagram (And Some Things You Shouldn’t)
Marketing a dispensary is hard work. There’s no clear cut formula for getting the word out about your shop, and there are a slew of regulations to contend with. Plus, if you have multiple locations in different states, the regulations vary, so what works in one state won’t necessarily fly in another. One popular way […]
Get the Most From Your Dispensary FAQ Page
How well is your dispensary providing information to customers? While addressing customer FAQs is important to any business, cannabis customers typically have more questions than other retail shoppers. Why? Because cannabis has been illegal for most of our lives and still is at the federal level. And while people learning more about it every day, […]
Who Uses Medical Cannabis the Most? Boomers
Like many of us, you may have assumed it’s millennials driving the cannabis wellness revolution. That’s a fair guess—as a Gallup poll from 2018 indicated, nearly one in four millennials use cannabis—but like many assumptions, it’s not actually correct. When it comes to cannabis and wellness, a new survey shows it’s a different generation that […]
Marketing Products: How to Launch a New Product
Most dispensaries feel a bit overwhelmed before they launch a new product or service. At the same time, having your own line of flower, prerolls, or vapes can help set you apart from other dispensaries. In this article, we’ll guide you through the steps to help you make sure your product drop is successful. And […]
How iFrames Can Lower Your Website’s Bounce Rate Right Now
Getting potential customers to your website can be hard enough, but driving traffic and capturing leads is really just half the battle. Keeping them interested and engaged can oftentimes be just as hard. After going through all of that trouble to get people to your site in the first place, wouldn’t it be a shame […]
What Is CAN-SPAM & What Does It Mean for Digital Marketing?
The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act) of 2003 established federal standards for the sending of commercial emails. Its main purpose was to give individuals more protection from spam, phishing, and other unwanted email messaging. It’s incredibly important that businesses closely follow the rules set forth by the CAN-SPAM act […]
Get Your Content Seen With This Content Strategy
If you write a blog post, will anyone see it? Sometimes posting to your blog can feel like yelling into an empty room. Getting it seen can be hard—we know from experience. We also know that dispensaries have a lot of valuable knowledge to share with their customers. And we want to make sure your […]
What Is Schema And Why Does It Matter?
A website’s schema is an integral part of its SEO strategy. When added to a webpage, schema markup creates an enhanced description known as a “rich snippet” that appears in search results. Making effective use of schema markup can improve the visibility of your organic search results and boost click-thru rates to your website. What […]
Are You Educating Your Customers?
There’s a lot to think about when running a dispensary. You have to keep your shop well-stocked, train and manage your staff, market your products and brand, track sales goals, and create a welcoming space where people want to visit again and again. Amidst all of that (and I kept the list short, I know […]
Measuring SEO Success: How to Check Whether Your Efforts Are Working
You’ve built all the links, created all the content, generated all the reviews, and optimized all the pages—but how do you know if all the work you’ve done is actually producing results? It’s not always clear which metrics you should be tracking in order to determine the true progress of your SEO efforts. Here are […]
The State of the Cannabis Market, 2020: Cannabis Sales Surpass NBA
If you still harbor any doubts that cannabis is a major economic force in the United States, here’s a stat to ponder: In 2019, sales of adult-use and medical cannabis topped the annual revenue of the NBA. While cannabis’s complicated legal status complicates the job of tabulating total sales, it’s estimated that last year, sales […]
Make the Most of New Google My Business Features
Google My Business (GMB) has two new features that dispensaries should make the most of. As a crucial component of local SEO, your GMB profile helps you connect with potential customers looking for dispensaries near them. It’s free to create a profile, and if you haven’t done so already, you need to start the process […]
6 Signs Your Dispensary Digital Marketing Isn’t Working (& What to Do About It)
Having a digital marketing strategy in place is key for getting people to order from your online menu. But having one in place isn’t enough. You also need to measure the success of your efforts and track your results to ensure that everything you’re doing (and all of the money you’re investing) is actually working. […]
Why You Need Dispensary Google Ads (& How to Get Started)
If you’ve done a search on Google, then you’ve likely noticed the ads that show up at the top of the search results. Businesses bid on these ads and create compelling copy to get searchers to click on them. If you’ve searched for insurance, a bank loan, or a lawyer, you’ve definitely seen these ads […]
Local SEO for Dispensaries: 3 Things You Can’t Ignore
To draw web traffic to your site, you need a local SEO strategy. Now, for most people that means having a keyword strategy in place, writing relevant copy, and making sure their website is mobile responsive. While these on-site factors are critical for success, there are three off-site local SEO factors that you need to […]
