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Getting the Most Out of Your Dispensary Digital Marketing Budget
Making the most out of your limited dispensary digital marketing budget is key to achieving lasting growth. However, with so many options, investing wisely can be tricky. Allocating your budget and distributing funds correctly can be difficult, but rewarding. For instance, according to a recent survey, businesses made an average of $2 for every $1 […]
4 Ways To Boost Your Dispensary’s Retail Sales Right Now
Cannabis legalization is occurring at a time when the way that people shop is drastically changing. As more people make purchases on their phones and online, dispensary retail operations need to optimize their businesses to appeal to these potential customers and encourage them to walk through their doors. Dispensary retail customers should be lured in […]
Are You Featured on the Right Dispensary Lists?
As the legal cannabis market continues to expand, dispensaries are looking for new ways to reach potential customers. One method of increasing your dispensary’s exposure is by getting listed on a dispensary list. A dispensary list is just that — a list of dispensaries that are sorted and arranged based on different filters of features. […]
Weedmaps Has Started Charging For Listings In Maryland
Online cannabis directories like Weedmaps have been gaining popularity over the years as a consumer resource for information on cannabis products and dispensaries. They can be an important piece of a cannabis business marketing plan and vital for growing a dispensary. But is the benefit worth the hefty price tag? We’ve recently learned that Weedmaps […]
How To Create Impactful Social Media Content Today!
In today’s crowded digital marketplace, brands are having more difficulty than ever establishing themselves, and engaging potential customers. However, if done correctly, dispensary social media marketing can effectively grab attention, raise awareness, and successfully position dispensary brands. The success of dispensary social media marketing campaigns will largely depend on the quality, relevance, and impact of […]
Why You Should Do a Local SEO Audit Right Now (and How)
Audit: it’s a scary word that’s often associated with IRS investigation. But an audit (also known as an examination) of the state of your business can sometimes be a necessary thing. When it comes to marketing your dispensary online, a local SEO audit is especially crucial. Let’s take a look at why local SEO matters […]
Quality Dispensary Website Design = More Sales!
Think you no longer need a website? Feel like you have enough visibility thanks to your GMB listing and your social accounts? If you’re thinking of skipping having a website in favor of a GMB listing and dispensary menu website, reconsider. Why Your Dispensary Needs a Website The difference between maintaining your own site and […]
How to Choose The Best Dispensary E-Commerce Software
For many of us, the joy of being an entrepreneur lies in our interactions with customers. There’s nothing that can take the place of a one-on-one interaction: Forging connections with our clientele, learning what new products and offerings excite them, and sharing a tiny bit of our own story with them in the process. These […]
How to Host a Successful Cannabis Event
In the era of recreational legalization, hosting a cannabis event can be an effective means of networking with the wider cannabis community and building a local reputation. Manufacturers and dispensary owners alike benefit from events that bring together businesses, customers and local talent to celebrate the wonders of the legal cannabis market. While putting together […]
How to Fight GMB Spam (and Why You Should)
While the age of the Internet has brought success to many new businesses, it has also created dangers and challenges for business owners. Any business that wants to be successful must learn to master the new environment of digital marketing and overcome the difficulties presented by this terrain. One of the most common features of […]
What Makes a Website Mobile Friendly?
In 2019, your dispensary MUST have a mobile-friendly website! But what is a mobile-friendly website really? The term ‘mobile friendly’ refers to optimizing your website for maximum mobile browsing convenience. Basically, it’s a nicer way of saying that it looks good on a smartphone or tablet. Since more and more people are browsing the internet […]
Why You Should Make a GMB Post Right Now
Google My Business (GMB) posts are an effective way to increase your dispensary’s visibility, establish its online presence, and optimize its website for search engines. And best of all, they’re FREE! Developing your Google My Business profile is an easy and cost-effective way to interact with potential customers. Your profile can provide search users with […]
Maximize Your 420 Event With This Promotion Guide
420 may not be a national holiday. Yet. But in the cannabis industry, it may as well be. It’s the most important day of the year for cannabis enthusiasts (and stoners). As a cannabis dispensary owner or marketer, make sure you take advantage of 420 in a big way. If you play your cards right […]
5 Things Your Dispensary Website Must Have
So you’ve been lucky enough to secure a permit for a dispensary. You’ve gone through the process of finding a space, establishing a supply chain, and figuring out your business model. Maybe you’ve even already opened your doors! Because so many consumers spend so much of their time online, though, it’s important that you pay […]
Dispensary Security: 3 Security Precautions You Should Take Immediately
Operating in a highly-regulated industry — and ours is one of the most regulated — means incurring a lot of costs for things that on the surface don’t seem to boost revenue or improve customer service. This couldn’t ring truer than when it comes to dispensary security. Of course, security is a big expense. And […]
How to Delete a Google Review: Tips and Best Practices
At some point, someone is going to say something bad about your business. It may be that they received poor service, or it could be that they’re having a bad day and decided to take it out on your staff and then post negative comments on Google Reviews. Is there anything you can do about […]
How to Hire the Best Budtenders
Nothing is more important to a company than their team. Without your team, you don’t have a business. The challenge, of course, is finding the right people in a highly competitive recruiting environment. Heck, it’s hard enough finding the “right” people when the economy’s not doing well. In this article on dispensary hiring, we’re going […]
Maximize Your Sales with a Dispensary E-Commerce Platform
Michigan medical cannabis is easier to get thanks to new laws allowing for delivery. To make the most of this, Michigan medical cannabis dispensaries—aka provisioning centers—must put in place dispensary e-commerce and delivery solutions. While ordering medical cannabis isn’t quite as easy as ordering pizza—you still need a doctor’s recommendation, for example—it’s a great way […]
Zero Moment of Truth for Dispensaries: Is ZMOT Working For You?
Half of marketing is understanding human psychology. When developing a strategy for presenting a brand to the world, you have to determine what distinguishes that brand from others. To this end, researchers at Google developed the concept of the Zero Moment of Truth, referred to as the ZMOT, as a guide to how businesses should […]
Everything Dispensaries on Instagram Need to Know About New Features
Social media is a valuable component of any comprehensive marketing plan. Facebook, Instagram, Twitter, and other platforms are vital to the success of your business and generating the customer growth you need to thrive. Keeping up with all of the changes can be stressful, but adapting to new updates and features is essential to ensure […]
5 Cannabis Events Your Brand Must Attend in 2019!
The cannabis industry is one of the fastest growing industries not just in North America, but the world. Unsurprisingly, there is no shortage of cannabis events. However, the quality of cannabis events, exhibitions, and conferences can vary in quality. Since you can’t attend every conference, we’ve compiled a list of the FIVE most important cannabis […]
Google My Business Spam: What It Is and Why It Matters
We all know what spam is. From our email boxes to robocalls, we’re spammed all day long. But when it comes to Google My Business (GMB), what is it? Instinctively we might think, “how can there be spam on GMB?” Well, leave it to spammers. They’ve found a way. Fortunately, it’s not nearly as bad […]
Proven Tactics to Increase Your Dispensary’s Online Orders
What do you think of when you hear about e-commerce? Amazon? eBay? These are the powerhouses, the 700-pound gorillas in e-commerce. What you probably don’t think of are cannabis dispensaries. After all, federal law doesn’t allow dispensaries to ship their products. (Note: Selling cannabis online doesn’t require shipping.) However, if you dismiss e-commerce as an […]
Dispensary Email Marketing: How to Write A Newsletter
Dispensary email marketing is a great tool for sharing your blog posts, dispensary events, and more. A quality dispensary newsletter can help you inform your audience and drive them to your website, which will hopefully lead to a sale. You should already be collecting emails with your loyalty program—and if you aren’t, it’s time to […]
How the New Google My Business Update Can Help Your Dispensary
Google is an indispensable tool for making your business findable. It makes it easy for your target audience to find everything from your website to your hours and location. As a leader in innovation, Google continues to make changes to its numerous services. Recently, the search giant made changes to Google My Business that could […]
The Value of A Self-Service Dispensary Kiosk
Have you considered getting a self-service dispensary kiosk? If wait times have been a problem, it might be time. Waiting in line is always aggravating, but even more so if you’re a medical patient experiencing pain or are on a tight schedule. As passionate budtenders explain the effects of strains to opinionated customers, waiting customers […]
Why Your Dispensary Needs a Cannabis Blog
Every stock market blog and podcast is chronicling the rise of cannabis stocks. Along with investors, there are hordes of individuals hoping to cash in by starting cannabis-based businesses. And this is just the start. Legal marijuana sales are expected to hit $57 billion in North America by 2027. So how can you make your […]
How to Get Dispensary Customers to Sign Up (and Use) Online Pre-Ordering
Consumers—particularly dispensary customers—appreciate the convenience of online ordering. But while online pre-ordering has grown in popularity, there are still plenty of customers who aren’t using it yet. Why? Most people just need to get used to ordering online via your dispensary e-commerce platform. After they’ve done it a few times, they’ll be hooked! The benefits […]
8 Text Marketing Do’s and Don’ts for Cannabis Dispensaries
Cannabis customers often look forward to a trip to the dispensary. It can provide a level of personalized care and attention that customers don’t find in other retail spaces. Text marketing for dispensaries is a great way to extend this same sense of commitment to your customers when they aren’t in your dispensary and keep […]
Legal Cannabis Around the World: Welcome, Luxembourg
In a crowd-pleasing announcement that also raised the minimum wage, granted 2 additional paid days off, and made public transit free, the country of Luxembourg became one of the latest countries with legal cannabis. The change was announced on November 29th, 2018, making them the first country in the EU to officially legalize. Representatives of […]
The Dangers of Dispensary Review Schemes
The early stages of marketing a new dispensary can be hard. Trying to increase your foot traffic and get people through the door can be hard. When your business isn’t well-established on the Internet, it can be tempting to sign up for a quick fix that will help you generate plenty of positive dispensary reviews […]
Why Social Media Marketing Is Crucial for Your Dispensary
There’s a lot of pressure to be on social media, whether as an individual or as a business. However, as a dispensary owner or manager, you may wonder whether it’s time well-spent. After all, you have plenty of other things you could be doing to grow your business and ensure success. Here’s the thing—social media […]
How Dispensaries Can Use the Google Maps ‘Follow’ Button
Google has done it again! Don’t worry. It’s a good thing this time. The latest from Google is that they launched a Google Maps ‘Follow’ Button to business listings. Sounds ok, right? It gets better. When your customers (or users considering a visit to your dispensary) choose to “follow” your cannabis dispensary, they’ll get automatic […]
Massachusetts’ Adult-Use Dispensaries Sold Over $4.8 Million in 2 Weeks
Long lines and traffic were certainly expected as dispensaries opened up in Massachusetts this past November. Enthusiasts predicted a high turnout and big sales. But the first five days of Massachusetts legalization of recreational cannabis still went beyond what many industry analysts anticipated. Between only two licensed dispensaries statewide, customers purchased more than $4.8 million […]
How Google Activity Cards Can Assist Your Dispensary
Google is one of the most important tools for any business to master to maximize both knowledge and reach. While Google has grown to offer services from email to word processing to file-sharing and much more, its flagship service continues to be its status as the world’s largest and most important search engine. Google makes […]
7 Ways SEO Can Grow Your Cannabis Business
Many dispensary owners think they don’t need an SEO strategy. Maybe they figure since most of their business comes from word-of-mouth or advertising, they’re good. Or that publishing some posts in WordPress will be enough to draw some traffics. Whatever the reason, ignoring SEO is a mistake. In fact, SEO is just as important, if […]
Expand Your Reach By Focusing on Dispensary Voice Search Optimization
Siri, Alexa, Cortana, and Google Assistant want to help you grow your dispensary. How? All of these virtual assistants are primed to answer your customers’ and potential customers’ answers. By focusing on dispensary voice search optimization, you can take advantage of one of the latest tech trends and ensure that your dispensary shows up as […]
Dispensary SEO: 9 Types of Content That Will Help Your Local SEO
Looking to give your dispensary real leverage and increase your impact in the digital realm? Standing out from the competition can be hard, but if you want your customers to find you, you must invest in dispensary SEO. Dispensary SEO: Improving Your Local SEO Standings By now, you should be familiar with the concept of […]
Michigan Cannabis Laws: Recreational Cannabis Has Come to the Midwest!
Legal cannabis has come to the midwest! On December 6th, 2018, Michigan cannabis laws were changed to legalize recreational cannabis. Michigan already legalized the medical use of cannabis in 2008, making them the 13th state to do so; and now they’re the 10th state to join the ranks for legal recreational cannabis. It’s expected to […]
Get the Most Out of Search: How to Use Branded Searches Effectively
When developing a search engine optimization strategy, we often opt for search terms we believe will be searched by the largest amount of people. Non-branded searches can be lucrative, as they can be expected to deliver high traffic owing to how many people search for common words or phrases. However, branded searches can also be […]
Hallelujah! Facebook Lifts Advertising Ban on Cannabis. Finally.
If you’re in the cannabis industry, you’ve no doubt experienced the frustration of trying to work with Facebook and their advertising ban on cannabis. Facebook regularly deletes the company pages of cannabis dispensaries. And, of course, cannabis companies have been barred from purchasing advertising. All of this makes dispensary advertising difficult and tedious. Well, thanks […]
Happy Legalization Day! Here Are the States With Cannabis on the Ballot
States voting for legalization in 2018? It’s happening! The 2018 midterm elections are already a white-hot flashpoint, projected to be a referendum both on the nation’s political course and on the divisive cultural forces shaping it. But we’re hoping the upcoming elections — Tuesday, November 6th, in case you’ve forgotten — will also be an […]
Implement Medical Marijuana Delivery Easily with Cannabis Delivery Software
If your medical marijuana dispensary is ready to take its service to the next level and incorporate delivery, then learning about MMJ delivery software is a must. What is MMJ Delivery Software? Medical marijuana is often prescribed for individuals who are dealing with difficult illnesses. They may not always have the ability to make it […]
Start Selling Online with Dispensary eCommerce Software
Up-to-date menus matter to your dispensary customers. Often, customers will stop by a dispensary because they know what they want is in stock. Why not make it even easier for them to get their hands on your products by monetizing with a digital menu? Dispensary eCommerce software can help you generate online cannabis sales. Several […]
How Will Legalization Affect the Michigan Medical Marijuana Industry?
With legalization on the ballot this November 6th, the Michigan marijuana industry is buzzing with excitement. The latest polling numbers show the proposal has more than enough support to pass, and when it does, Michigan is primed to become one of the largest cannabis markets in the country. Marijuana entrepreneurs in the Great Lakes State […]
Join Foottraffik at Michigan’s 1st Commercial Cannabis Conference and Expo
If Michigan Proposal 1 receives enough yes votes on November 6th, the state will become the eleventh to legalize the recreational use of marijuana. The Marijuana Legalization Initiative will allow individuals 21 or older to use or possess marijuana within Michigan’s borders and appears to be pretty popular with Michigan voters. Michigan recreational marijuana will […]
How To Retain and Create Happy Customers with Cannabis Dispensary Rewards
Sometimes, in order to build a loyal base of customers for your cannabis business, you need promotional offers to begin the process and build momentum. Cannabis dispensary rewards are by far the most effective means of instigating the kind of growth a dispensary needs in its early operating phase, forging the initial ties of customer […]
Marketing Under the Canadian Cannabis Act
Cannabis stocks are riding high and many Canadians are excited about the legalization of adult-use cannabis that occurred on October 17th, 2018. At the same time, provincial governments, licensed producers, and licensed retailers have been trying to parse the Cannabis Act in order to better understand how the various regulations will affect them. The first […]
Banned! Google Removes Anonymous Reviews
It’s official. Google removes anonymous reviews. Google confirmed that it will no longer accept anonymous reviews and has been deleting all of them from Google My Business since May 2018. While this means you’ll likely have fewer reviews, overall, this is a positive (and long overdue) development. Google Removes Anonymous Reviews – Is This a […]
Gateway Cannabis Startup Accelerator: Vision to Virality (Podcast)
Do you want to build the next great cannabis company? You’ll need to attract, engage and nurture a loyal fan base. Ben Larson, from Gateway Cannabis Dispensary Startup Accelerator, based in Oakland, interviews Guillermo Bravo (CEO of Foottraffik) and Chikodi Chima (MoonshotPR.com) on marketing best practices and how to take your cannabis company from “vision […]