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Rock 420 This Year—All Month Long
It’s 2020—which means that 420 lasts a glorious 30 days. If you aren’t planning on taking advantage of this fun fact, then prepare to lose some sales to the competition. Here’s the thing: a month of 420 is novel, and it won’t happen again for another hundred years. Take advantage of the timing and invest […]
Where Will Cannabis Be on the Ballot this November?
If you thought 2016 was a big year for cannabis, 2020 is shaping up to be equally pivotal. As of late February 2020, a multitude of ballot measures—and, perhaps more indicative of future trends—legislative actions may come into play come November. While it’s far too early to make predictions, we can say this: This election […]
How Mobile Ads and Geofencing Can Get You More Sales
Geofencing has emerged as an effective tool for location-based mobile advertising. By targeting customers in specific geographic areas, mobile marketing messages can be fine-tuned to be more relevant—and more effective. In turn, this leads to higher-quality leads, higher conversion rates, and more efficient ad spending. And that all boils down to more sales. While the […]
Opening a Dispensary? Don’t Do Without These 4 Essential Hires
You’ve built a strong business plan, scored a prime location, forged relationships with growers and producers and suppliers. But as you get ready to open a dispensary, you’ll recognize that where the rubber truly meets the road is your staff. They’re the first human point of contact between your customers and your business, and that […]
Start These Digital Marketing Services Before Opening Your Doors
Planning on opening a dispensary soon? Don’t hesitate to make the most of digital marketing tools and services before you launch! Waiting to get your digital marketing services going could lead to you playing catchup once your doors are actually open. After all, proper preparation prevents poor performance! Starting early will not only help you […]
The POS Features Your Dispensary Needs
Choosing the right point-of-sale (POS) system for your dispensary is crucial. A cutting edge POS system can help your staff better process sales, collect customer data, manage inventory, minimize mistakes or theft, remain compliant with state regulations, and more. However, not all cannabis POS systems have all of these features, and not all cannabis POS […]
5 Must-Have Dispensary Technology Platforms for a Successful Opening
Make sure your dispensary is set up for success. Get yourself off on the right foot by having the right tools in place from Day One. Having these five dispensary technology tools in place can help you pull off a smooth grand opening and ensure your ready for the transition to every day. Dispensary Point […]
Dispensary How-To: How to Nail the Best Practices of the Press Release
Press releases are as old as the media, but that doesn’t mean they’re yesterday’s news. Getting your dispensary written about is one of the most powerful tactics in your toolkit, with the potential to grant you powerful visibility, authority, and often great word-of-mouth all at the same time. And here’s a little secret: They’re easier […]
How to Build Your Dispensary Mailing List
Despite being one of the oldest digital marketing strategies in the book, email marketing still works. According to one recent survey, 59% of marketers said that email marketing was their biggest source of ROI. Plus, the public has proven to be quite receptive to email marketing. According to a 2016 survey, 73% of millennials prefer […]
The SAFE Banking Act: Why It Could Be a Breakthrough for Cannabis Entrepreneurs
The lack of a financial infrastructure is one of the biggest roadblocks to stability and growth in the cannabis industry. Many financial institutions refuse to handle accounts associated with the cannabis industry; many that do reverse course without warning, leaving entrepreneurs scrambling to pay their employees and suppliers with little to no warning. It’s a […]
How Dispensaries Can Make The Most Out of Segmentation
Segmentation can help your dispensaries spend their marketing dollars more efficiently. Instead of just casting a wide net and hoping for results, segmentation allows marketers to better target specific customers with precise messaging. While the “spray and pray” technique can get you some sales, segmentation results in a higher ROI and better relationships with your […]
Weedmaps Taking Down Fake Shop Listings
If you’re in the cannabis business, Weedmaps is a fact of life. The popular online dispensary directory is the go-to resource for customers looking to find local cannabis suppliers and brands, browse dispensary menus, and place orders online. Whether or not you choose to pay their steep fees for sponsored listings, Weedmaps can’t be ignored. […]
The 54 Best Cannabis Business Directories For Dispensaries
It’s crucial to build local citations and NAP (mentions of your name, address, and phone number) to improve local search engine rankings for your cannabis dispensary and ensure your shop is showing up when people run a search. To make things easy, we’ve researched and created a comprehensive list of cannabis business directories that are […]
How To Optimize Your Dispensary Website For SEO
On-page optimization is one of the most important parts of the SEO process. It ensures that each webpage in your network is set-up to rank as high as possible and earn as much traffic as it can. But with so many factors to consider, where do you even begin optimizing your site? Read on to […]
4 Types of Blog Posts You Should Be Writing
When it comes to your cannabis blog, variety is a good thing. Just like your customers like different products and consumption methods, they like different content too. Plus, because your blog posts can help boost your SEO, it’s important to make sure you’re diversifying in the right direction and checking off all the boxes. Ready […]
Make More Sales with Dispensary SMS Marketing
Let’s cut to the chase: if you aren’t doing Dispensary SMS marketing (i.e., text message marketing), then you’re missing sales. Not to put too fine a point on it, but SMS marketing is a crucial tool for dispensaries looking to connect with their customers, drive engagement, and increase sales. When combined with other digital marketing […]
Tip of the Week: How to Set Holiday Hours in Google My Business, Yelp and Bing
One of the most important aspects of managing your business can be ensuring your listings across the Internet are detailed and accurate. During high-traffic periods such as the holidays, relaying up-to-date information to your customers is essential to avoid confusion and, in turn, maintain efficiency throughout the busy season. If you’re wondering how to set […]
Free Workshop: Supercharge Your Website
Foottraffik and dutchie will be hosting a free workshop for growth-oriented dispensaries this Thursday at 1 PM PST (4 PM EST). If you haven’t already, sign up now! We’re gearing up for a great time and would love for you to join us. What During this workshop, participants will get actionable information they can use […]
4 Ways to Make the Most of Your Dispensary Menu
So you’ve made the leap and chosen your ideal online dispensary menu. Now, you have to encourage your customers and website visitors to use it. How can you increase visibility and get more people to check it out online? These 4 things can help you drive more traffic to your menu and ensure you’re […]
How to Find Your Ideal Online Dispensary Menu
If you choose the right online dispensary menu, it can efficiently share your inventory with your site visitors, help them learn more about your products, and allow them to place an order for in-store pickup or delivery. Ultimately, if you don’t use the right menu, you end up leaving money on the table. In this […]
Why Managing Reviews Is Crucial for Your Dispensary
All businesses eventually make mistakes, and all shoppers eventually have bad experiences. In a digital and interconnected world, this means that bad reviews are inevitable. Regardless of who is really at fault or what actually happened, the story a review tells will affect your business one way or another. According to a 2017 survey, 68% […]
Why Search Intent Matters for Dispensaries
If you’ve ever used a search engine with built-in autofill or an autocomplete function, it may have seemed like it knew what you were going to search for before you actually searched for it. That’s because it probably did. Search engines have long been working on algorithms that can detect what a person is searching […]
Tips for Writing a Press Release for Your New Dispensary
Press releases provide businesses with a way to share positive or newsworthy statements with the media. Yet many businesses fail to recognize their value when it comes to digital marketing. Press releases are an excellent way of promoting new products, services, or events. Perhaps just as importantly, they can work wonders for brand exposure, relevance, […]
5 Tips To Help You When Creating A Call To Action
Calls-to-action (CTAs) seek to convert viewers into leads and customers. Compelling CTAs that inspire immediate action are effective sales tools that can be deployed in a variety of mediums, ranging from landing pages to social media content. Calls-to-action have the ability to give your conversion metrics a serious boost. For instance, one recent study found […]
Boost Your Signal: Appealing to Surrounding Areas
Located in a small town or city? Looking for customers outside your immediate area? Appealing to surrounding areas with local content is a great way to build recognition in your area and boost your local SEO. But what if “local” just isn’t enough? If you need to expand beyond your town limits and appeal to […]
FAQ Page Examples and Tips You Can Use Today
Having to answer the same questions over and over again can really become burdensome and frustrating for budtenders. Yes, it’s an important part of the job, but it’s also useful to create an FAQ page that conveniently provides useful info to site visitors. An effective FAQ page will educate your customers and can save your […]
Guidelines for Writing an About Page for Listing Sites
Online cannabis directories are an easy and convenient way for customers to find local cannabis dispensaries, products, and events. Directories like Weedmaps and Leafly can even give customers on-the-go directions to the nearest dispensary that carries their favorite strain. For dispensaries, this means that effectively taking advantage of cannabis directories and listing sites can lead […]
Important CTAs You Should Have on Your Dispensary Website
A call-to-action (CTA) is a crucial part of directing action and driving user engagement. However, there really is no ‘one-size-fits-all’ approach to creating a call-to-action. Instead, effective calls-to-action must be customized in order to clearly direct individuals in different situations or circumstances. Whether it’s a call-to-action that inspires potential customers to “sign up now” for […]
The Review Sites That Matter Most for Your Dispensary
Positive customer reviews are crucial to building a strong and reputable brand, especially in the internet age. Positive reviews and testimonials can be utilized as differentiators that work to separate your dispensary from other local competitors. In fact, approximately ⅓ of respondents to a recent Hubspot survey indicated that customer reviews on review sites played […]
How Google is Fighting Back Against Fake Listings
In June of this year, The Wall Street Journal published an article exposing the runaway problem of fake listings in Google’s search results. The publication’s researchers had discovered nearly 11 million fake business listings on Google Maps, sometimes known as GMB spam. Following the publication of the article, Google promptly released a statement committing itself […]
Dispensary Basics: Proper Budtender Training
One of the most important aspects of managing any dispensary is ensuring your staff is knowledgeable and efficient. More than anything else, the staff you hire will make an impression on customers and represent your brand with every action they take. While standards for training dispensary staff are still being developed, there are principles that every […]
Optimizing for Voice Search is Key for Mobile Sales—Here’s How to Do It
Voice search is no longer just a marketing trend. As the number of voice searches has exploded, it has become a viable SEO tool that should be immediately incorporated into your dispensary marketing strategy. Optimizing for voice search is a must! A survey from 2017 found that there were more than 33 million active voice […]
Crafting a Comprehensive Dispensary Experience
What happens when your customers walk through your doors is crucial. Despite the popularity of online ordering in the cannabis space, cannabis customers still use dispensaries to discover the breadth of products available and to make their purchases. Developing a dispensary experience that is both aesthetically pleasing and satisfying to customers is essential for thriving […]
Instagram Hashtags Your Dispensary Should Use Right Now
Determining the best Instagram hashtags for your dispensary’s content can be tricky. Constantly using (and spamming) the wrong ones can turn people off your content. However, by choosing the right ones, you can engage your audience more profoundly and expand your brand’s reach. For a dispensary, creating an effective hashtag strategy will make social media […]
Get Comments with These Instagram Prompts
A dry social media page with little to no user engagement is a bad look for any business. If your dispensary’s social media efforts are unable to inspire engagement or get Instagram comments, you need to make changes to your content strategy. A recent survey pegged the average number of comments per Instagram post at […]
How To Build A Cannabis Education Library For Your Website
Hosting a well-developed cannabis education center on your dispensary’s website can benefit your business and brand in multiple ways. Yet figuring out exactly what content to create for your dispensary’s audience can get a bit confusing. Most cannabis education centers focus on topics that teach readers about the basics of cannabis, but not all education […]
Why You Should Use WordPress For Dispensary Websites
WordPress sometimes struggles to shake itself of its reputation as a blogging platform. However, in reality, WordPress has developed into a full-on web publishing and content management system, more than capable of handling dispensary websites. In fact, WordPress now powers nearly a third of the world’s websites. Its websites also generate enormous amounts of content […]
How Content Syndication Can Help Your Dispensary
For most businesses, the main focus of content marketing is blog content. While blog posts are great at hitting keywords and pulling organic traffic from search engines, they can also do much more. Enter content syndication. Syndicating your content essentially means having it featured or re-published on websites other than your own. Content syndication is […]
Important Disclaimers Your Dispensary Website Should Have
Legal disclaimers are necessary for the cannabis industry, just as they are for countless other industries. They are generally used to avoid or limit potential liabilities stemming from your business and the products it sells. Not only do they protect you, but they communicate integrity and honesty to your customers. However, there are many types […]
Would You Pay For Google My Business (GMB)?
Google has successfully positioned itself as the king of search. Despite constant pressure from fierce competitors like Bing (Microsoft), and Yahoo!, Google has clearly established itself as the world’s search engine of choice. Just how dominant has Google become in the search market? Well, according to a 2016 survey, Google users conduct roughly 3.8 million […]
Capture More Leads from Your Dispensary’s Website Right Now
In today’s crowded digital market space, it can be tough to capture a visitor’s attention, and even tougher to convert them into a customer. Nowadays, getting website conversions will require more than just a few calls-to-action. Optimizing for website conversions requires a cohesive lead generation strategy that works in conjunction with other marketing efforts (like […]
How Google’s Rating Guidelines Can Help Your Dispensary SEO
Google’s Quality Rater Guidelines (GQRG) are a set of rules and recommendations that guide the work of Google’s quality raters. The guidelines function as a sort of textbook that instructs quality raters on how to do their work. Google’s quality raters provide feedback and recommendations to Google in the pursuit of improving the quality, credibility, […]
Digital Marketing Mistakes You May Be Making
Re-examining your marketing strategies and goals can oftentimes lead to some surprising and disappointing realizations. In the endless scramble to achieve growth and produce results, digital marketing mistakes are common and easy to make. Even obvious ones. However, in today’s competitive marketplace, digital marketing mistakes can be quite costly. In 2019, worldwide digital ad spending […]
Don’t Make These Instagram Mistakes!
Social media marketing and social networking have become prominent tools in the digital marketing toolbox. By tapping into social networks, brands and businesses can increase their exposure and reach. Instagram has rapidly become a primary outlet for brand development and customer engagement. Despite only being launched in 2010, the platform had already recorded over 300 […]
Where Should You Focus Content Marketing Efforts For Your Dispensary?
Even if you’re just starting to research best digital marketing practices for your dispensary, you’ve probably heard something about content marketing for dispensaries. Content marketing — the use of in-depth articles, videos, and other media to draw in consumers and promote your business — should be an indispensable part of your overall marketing plan. So […]
Why Dispensaries Should Invest In SEO Instead of Print
When it comes to dispensary marketing, digital is the way to go! Many dispensaries consider engaging in print marketing at some point in time. However, effective dispensary marketing in the digital age simply requires much more than just paper. Not only that, some states have banned print marketing for dispensaries and others heavily regulate it. […]
5 Cannabis Marketing Ideas That Work
The primary goal of any dispensary cannabis marketing team should be to engage potential customers through the use of efficient and cost-effective marketing strategies. Cannabis startups should make the most of practical and profitable cannabis marketing strategies like local SEO, text message marketing, email marketing, Instagram marketing, and event marketing. A sound cannabis marketing plan […]
3 Ways to Make Your Dispensary Blog Posts Work For You
When it comes to establishing an online presence for your business, there’s one surefire way to make sure you stay high in search rankings: content, and lots of it. Not only will it boost your competitive standing, but maintaining a robust and consistent blog establishes credibility and keeps users on your site for longer on […]
4 Ways To Connect With Social Media Cannabis Influencers Right Now
As the marijuana business becomes more complex, so must the marketing strategies that support it. Whereas simple digital marketing methods may have brought results in the past, in today’s competitive marketplace, you will have to get creative. One way to stand out from the competition is through the use of cannabis influencers on social media […]
Win at Hyperlocal Marketing with Events
It’s well known among savvy marketers in the cannabis industry that local events are a vital hyperlocal marketing tactic for both medical and recreational cannabis dispensaries. If you run a medical dispensary, local events aren’t even optional — they’re crucial to your dispensary hyperlocal marketing strategy. Participating in or hosting local events allow you to […]