Choose A Category
What You Need to Build a Marijuana Dispensary Website
Establishing an online presence is crucial to succeeding in today’s retail marketplace. Having your own marijuana dispensary website can make it easier for local shoppers to find you, connect with you, and buy from you. Plus, a dispensary website can help you to build your brand, differentiate yourself from your competitors, and open the door […]
6 Ways Small Dispensaries Can Compete With Large MSOs
Not all dispensaries are created equal! Below you’ll find dispensary tips for the small guys trying to compete for their stake against some heavy hitter. While massive multi-state operators may have sizable budgets and revenue streams with which to grow and expand their business, smaller dispensaries have significantly less to work with. But that doesn’t […]
Get More Sales From Your Dispensary Website
Are you ready to get more sales? If your dispensary website isn’t generating the number of sales that you are expecting, it may be time to think about optimizing your conversion rate. The fact is that you can capture all of the traffic you want, but if you can’t convert it into dollars, that traffic […]
Illinois’ New Year’s Eve Present: 500,000 Cannabis Records Expunged
2021 is starting off with a bang, at least so far as cannabis news goes. As 2020 whimpered to the finish line, a ruling by a New Mexico judge established a legal right for the incarcerated to access their cannabis medicine. And in Illinois—a state that made news earlier in the year by inaugurating a […]
A Sea Change for the Incarcerated? NM Upholds Inmates’ Right to MMJ
Cannabis Law Update: Amidst all the other stories that flooded the newswires at the close of 2020, one cannabis-related item slipped by nearly unnoticed. But it’s potentially a very big one. Here’s the short version: A New Mexico judge ruled that an Albuquerque jail must allow inmates who qualify for medical cannabis access to their […]
Guide to Dispensary Backlinks
Linking is a vital part of a successful SEO strategy. Links build connections between websites that can let search engines know just how valuable and useful a webpage really is. Also known as “inbound links,” backlinks are links that point back to your site. The amount and the quality of your site’s backlinks directly contribute […]
Cannabis + Justice: How Dispensaries Can Implement Social Equity Programs
Justice and social equity are major drivers in the cannabis industry, and they’re only going to increase in importance. As we’ve written before, states such as Illinois, Michigan, and California have promised to put social equity at the center of their cannabis licensing programs, offering expungement of certain cannabis-related criminal records and weighting their licensing […]
Cannabis Law Primer: The Difference Between Decriminalization & Legalization
Even if most of 2020 felt like a standstill, the cannabis policy front was anything but dull. On Election Day, five states from across the political spectrum—Arizona, Mississippi, Montana, New Jersey, and South Dakota—passed resolutions approving either medical or adult-use cannabis. Currently, one in three Americans lives in states that have legalized adult-use cannabis. But […]
10 Ways to Improve Your Dispensary Google Ranking in 2021
Are you ready to improve your dispensary Google ranking? Generating organic traffic is crucial to the success of your dispensary website. But in order to capture that organic traffic, your dispensary must be visible on search engines like Google. In the constantly evolving world of SEO, optimizing your dispensary website for search engines can be […]
The Latest Findings for Local SEO: How to Optimize for 2021
We write a lot about local SEO here at Foottraffik, and for good reason: it’s one of the most critical factors in getting your business discovered by potential customers. Because dispensaries rely on local traffic, making sure your website is optimized for local SEO is absolutely mission-critical to maintaining and increasing not only your online […]
The Do’s and Don’ts of Dispensary Branding
A brand can make or break a product or service. Your brand is like a window into the soul of your business, showcasing what your dispensary is all about and what it has to offer. But a weak brand can hang your dispensary out to dry by failing to give consumers a concrete reason to […]
How To Do An SEO Audit
Optimizing your SEO efforts is crucial to succeeding online. But how can you know if your website is ready to pull in organic traffic? One way is by doing an SEO audit. An SEO audit is exactly what it sounds like—an audit of your website’s SEO factors that can identify strengths, weaknesses, and mistakes. But […]
Make It Better: The Value of a Growth Mindset in Marketing
At Foottraffik, we know that stretching our visions and expanding our horizons is a powerful way to build a meaningful business and life. Building on the groundbreaking work of Dr. Carol Dweck and other researchers, science confirms what our intuition already tells us: Embracing a growth mindset—fostering a passion for learning over the need for […]
How to Write a Cannabis Dispensary Business Plan
Are you planning on starting a cannabis dispensary? Great idea! The retail cannabis industry is currently booming and amazingly lucrative. But the most successful dispensaries don’t succeed by accident. These days, successful cannabis entrepreneurs are the ones with the insight to create a killer business plan. Here’s how to write one. Dispensary Business Plan Basics […]
Are You Getting The Most From Email Marketing?
With so many options in the modern digital marketing toolbox, it can be easy to overlook email marketing. But email marketing is still an invaluable tool that still delivers consistent results. An effective email marketing campaign can turn leads into paying customers and first-time buyers into recurring customers. But executing a successful email marketing campaign […]
What You Need to Start a Marijuana Delivery Service
With so many regulations, logistical questions, and other unknowns, starting a marijuana delivery service can seem like a daunting enterprise. But if you have a solid gameplan, creating an effective dispensary delivery service is definitely possible. Should You Start A Marijuana Delivery Service? A cannabis delivery service can help you to capture more local customers. […]
Why You Need to Install Google Analytics on Your Dispensary Website
You take note of all the people who walk through your dispensary door. Maybe you invite them to take part in your Customer Loyalty Program, and instruct your budtenders to use a list of best practices to engage with them. So, assuming you use all these established and effective person-to-person tools, there’s no reason not […]
Protecting Your Most Valuable Asset: Why Reputation Management Is Crucial
The rise of online culture has changed so many things about our lives: Digital marketing has affected how we shop; streaming services how we consume entertainment (and even how the songs we love are written). And the interactive nature of social media has forever altered how businesses are perceived. The ability for consumers to comment […]
The Value of Segmentation, Targeting, and Positioning in Dispensary Advertising
Chances are that your customer base is made up of individuals who share certain characteristics, interests, or traits. After all, they all shop with you and love cannabis. At the same time, some may prefer vapes, while others stick with flower or concentrates. Grouping these individuals up into segments that can be targeted with marketing […]
The Foottraffik Difference: Why You Need a Cannabis-Specific Marketing Agency
If there’s one truth about dispensary marketing and selling cannabis, it’s this: No matter what anyone told you, it’s not the same as selling soap (or beer, or cars, or anything else). Cannabis is an unbelievably exciting industry to be a part of, offering an astonishing growth potential offset by equally weighty challenges and pitfalls. […]
What Makes Content Go Viral?
Every day, countless pieces of new content are uploaded to the world wide web. Most of this content is doomed to languish in relative obscurity, only to be seen by a small number of passers by. However, some of this content will go viral – hijacking the emotions and capturing the imaginations of many. Creating […]
How to Create Dispensary Content for SEO
With so many elements to consider, optimizing your site for SEO can seem like a daunting task. But one SEO technique has withstood the test of time, continuing to be a major SEO boost to websites all across the web—creating valuable content. One of the best ways to boost your dispensary website’s SEO is by […]
SEO Essentials: Are You Ready for Google Core Update?
When we type a search term into Google, the results that come up look just about the same over time: A list of websites and businesses that more or less match your query. Some are packaged into the neat “Knowledge Graphs” and other design elements the tech giant uses to make the search results more […]
Track These Website KPIs to Make Sure Your SEO is Working
Are you looking to increase your dispensary’s online sales? Maybe you want to boost your email subscriber numbers? How about finding out whether your site’s content is actually effective? Whatever your goal, it’s important to keep track of key performance indicators (KPIs) that let you know if you are making forward progress towards your objective. […]
How to Educate Your Customers (and Why You Should)
Storied retailer Sy Syms declared “An educated consumer is our best consumer” nearly fifty years ago, but even he couldn’t have predicted how essential it would be today. Back then, the New York-based clothing retailer hit upon an interesting gambit: List an item’s current price, what it would cost in a week or two, and […]
Does Vertical Integration Hurt Cannabis Dispensaries?
National cannabis legalization is coming. And that means it’s time to talk about vertical integration. Why? Of all the questions swirling around about how the US should move forward with legalization, the debate around vertical integration may be the one with the greatest potential to shape the industry. While a dozen states currently require vertical […]
Have You Started Your Dispensary Green Friday Planning?
If 2020 has thrown us for a loop in every possible regard, we can still be certain about a couple of things. Overall, cannabis sales are up, and early indications are that this will continue. And even though a third of shoppers have gone online in search of daily necessities, annual sales events are still […]
Best Digital Advertising Tools For Marijuana Delivery Services
Marijuana delivery service advertising can be complicated. Trust us, we know! But even with all of the advertising restrictions placed on marijuana delivery services and dispensaries, there are still effective digital marketing tools that can help you to better connect with potential customers and increase the reach of your business. What digital marketing tools can […]
Appellations Coming to California Cannabis
There are so many ways to categorize the cannabis industry. Is the next frontier in pharmaceutical development? A giant case-study in the exercise of civil liberties? Or is it the largest-scale gardening project in history? All of these are more or less true. But one of the most apt ways is to understand cannabis is […]
COVID-19 Update: How to Connect with Customers (Despite a Coronavirus Resurgence)
Hoping for a speedy end to the COVID-19 pandemic? Believe us: So are we. But while the race to develop a vaccine is yielding some promising results—with some prominent health experts cautiously predicting relief in 2021—the fact is that we’re hardly out of the woods. Infection rates are already on the rise in the United […]
Why Content Marketing Needs to Be Part of Your Digital Marketing Strategy
Every so often, op-eds pop up trying to cast doubt on the necessity of content marketing: Isn’t content outdated? Can we stop writing blogs already? The answer? No. With the benefit of a couple of decades of marketing statistics to back us up, it’s more apparent than ever that in a fast-moving and ever-changing digital […]
Is Your Dispensary Website Working For You?
Having an effective website is crucial to the success of your cannabis dispensary. A dispensary website will not only help to market your business but will also help you to establish an online presence, grow awareness, boost credibility, establish trust, and build your brand. But just having a website is not enough. Your website has […]
How to Create a UTM Code for Tracking
Has your dispensary website’s traffic increased recently? It’s likely a sign that your digital marketing efforts are working. But how can you know where exactly your site’s traffic is coming from? UTM (Urchin Tracking Modules) parameters are tags that you can attach to the end of URLs in order to make them trackable. By attaching […]
How to Create Engaging Instagram Posts for Your Dispensary
If you’re looking for the best social media channels to connect with your customers, then you should probably be on Instagram. The visual platform is one of the most popular, and it’s a great way to showcase your dispensary brand. But how do you make waves and get noticed? Post Great Images Because Instagram is […]
Why Local SEO Matters For Your Dispensary
As more and more searches are conducted through mobile devices, retail businesses need to adjust their SEO strategies to account for local searches. Recent research indicates that in 2018 nearly 63% of Google searches happened on mobile. These days, more and more mobile users rely on mobile search to find local businesses for shopping. So […]
How to Write Engaging & Educational Content that Converts for SEO
Content creation is a crucial part of the SEO process. Having an educational and engaging cannabis blog on your dispensary website can provide you with all kinds of benefits, including a serious SEO boost. However, writing interesting, engaging, and successful SEO content is easier said than done. Your content must not only appeal to your […]
6 Months In: How COVID Affects Cannabis Buying Patterns
Over six months into the COVID-19 era, some things are by now well-known while others lack a clear answer. We know what NOT to do in order to avoid infection, for instance, but other questions linger. Questions like: When will the pandemic be over? When can we stop social distancing? And most importantly for cannabis […]
ROAS: What It Is & How to Use It
You’ve probably heard of ROI—return on investment. We’ve certainly talked about it a lot. However, more recently, we’ve begun to move toward return on ad spend, or ROAS, since it’s more accurate for what we’re measuring. What is Return on Ad Spend? Return on ad spend is how much you earn in revenue for every […]
Best Keyword Research Tools for Dispensary SEO & Content Marketing
Keyword research is the cornerstone of an effective SEO strategy and the first step towards a strategy that produces successful long-term results. Keyword matching is the hidden process at the heart of every search engine. Search engines rely on keywords to determine the intent of a user’s search. Essentially, they help your audience find you. […]
2 Reasons Why Online Reviews Matter (& How to Manage Them)
Do online reviews still matter in 2020? The short answer is yes! Online reviews don’t just influence the purchasing decisions of potential customers, but they also contribute to your website’s SEO. With more and more of our time being spent online, one could argue that online reviews have never been as important as they are […]
Get Your Message Across: Dispensary Website Copywriting Tips
Copywriting is the glue that holds your website together. In order for your dispensary website to attract customers and make sales, it must use well-written copy to demonstrate the value of your products and to guide potential customers towards buying them. But what does copywriting for a dispensary website actually look like? What Is Copywriting […]
Instagram vs Blog: Which Should You Invest In to Market Your Dispensary?
Instagram vs Blog? In a perfect world, you wouldn’t have to choose between these two powerful approaches to dispensary marketing. Unfortunately, we live in this world: The one with limited budgets, onerous advertising regulations and an ever-growing list of competitors. All too often, we’re forced to make uncomfortable choices when it comes to how we […]
Supercharge Your Cannabis Marketing: Get the Most From Digital Ads
It’s no coincidence that the rise of legal cannabis coincides with the digital marketing revolution. Digital services—including ads, email, internet searches, mapping and countless others—are an integral and indispensable part of the human experience. And digital ads in particular are a big reason the cannabis industry has skyrocketed in value, recently surpassing the NBA in […]
8 Tips To Improve Your Dispensary’s SEO Ranking
Getting your cannabis dispensary to rank high in Google’s search results is crucial to getting foot traffic through your dispensary doors. An effective local search engine optimization strategy is the best way to boost your site’s Google ranking and increase your visibility to local customers. However, many businesses struggle with local SEO. With more and […]
Foottraffik Upgrades Dispensary Advertising with Google Ads Machine Learning
Google Ads are the most popular and most used pay per click ads. With Google’s massive reach, being able to leverage Google Ads for marijuana dispensary advertising is crucial for both legitimizing the industry and increasing its visibility. After introducing its Google Ads service 4 years ago and helping dispensaries advertise on the largest pay-per-click […]
Why Link Building Is a Valuable Dispensary SEO Tool
Link-building is a crucial aspect of SEO that has been relied upon since the early days of search engine optimization. Search engines use a variety of different metrics and signals in order to determine the value, authority, and relevance of a website. One of the most important SEO signals is a website’s link profile. Why […]
Don’t Do It Alone! Why You Need a Dispensary Digital Marketing Agency
We don’t need to tell you that running a dispensary is hard work: There are always a lot of fires to put out, and never enough water. Even for well-established businesses, the question of which expense you can afford to put off another day—or two, or three—can feel like a question that never gets answered. […]
Are You Making These On-Site SEO Mistakes?
If you’re adding content to your website, whether it’s blog posts or new pages, you need to be sure that you’re optimizing every addition in order to score the SEO benefits. Doing so can help boost your site’s visibility in search by improving your Google ranking. And with most of the clicks going to the […]
Dispensary Blog Post Ideas You Can Write Right Now
Your customers rely on you for information about your products, the cannabis industry, and more. Make sure they can easily find it by hosting a cannabis blog on your website. Not sure where to get started? Steal these dispensary blog post ideas and get writing! Dispensary Blog Post Ideas: News Updates Is rec legalization hitting […]
The Most Common Dispensary SEO Questions Answered
At Foottraffik, we create custom SEO strategies to help boost our clients’ visibility so they can draw more foot traffic to their stores and more visitors to their online menus. SEO best practices are constantly evolving to keep up with Google’s algorithm changes. We stay on top of all the high-ROI practices, so you don’t […]
