Dispensary Security: 3 Security Precautions You Should Take Immediately
Operating in a highly-regulated industry — and ours is one of the most regulated — means incurring a lot of costs for things that on the surface don’t seem to boost revenue or improve customer service. This couldn’t ring truer than when it comes to dispensary security. Of course, security is a big expense. And […]
How to Delete a Google Review: Tips and Best Practices
At some point, someone is going to say something bad about your business. It may be that they received poor service, or it could be that they’re having a bad day and decided to take it out on your staff and then post negative comments on Google Reviews. Is there anything you can do about […]
How to Hire the Best Budtenders
Nothing is more important to a company than their team. Without your team, you don’t have a business. The challenge, of course, is finding the right people in a highly competitive recruiting environment. Heck, it’s hard enough finding the “right” people when the economy’s not doing well. In this article on dispensary hiring, we’re going […]
Maximize Your Sales with a Dispensary E-Commerce Platform
Michigan medical cannabis is easier to get thanks to new laws allowing for delivery. To make the most of this, Michigan medical cannabis dispensaries—aka provisioning centers—must put in place dispensary e-commerce and delivery solutions. While ordering medical cannabis isn’t quite as easy as ordering pizza—you still need a doctor’s recommendation, for example—it’s a great way […]
Zero Moment of Truth for Dispensaries: Is ZMOT Working For You?
Half of marketing is understanding human psychology. When developing a strategy for presenting a brand to the world, you have to determine what distinguishes that brand from others. To this end, researchers at Google developed the concept of the Zero Moment of Truth, referred to as the ZMOT, as a guide to how businesses should […]
Everything Dispensaries on Instagram Need to Know About New Features
Social media is a valuable component of any comprehensive marketing plan. Facebook, Instagram, Twitter, and other platforms are vital to the success of your business and generating the customer growth you need to thrive. Keeping up with all of the changes can be stressful, but adapting to new updates and features is essential to ensure […]
The ROI of Reputation Management and Why It’s Worth Your Time
Put simply, reputation management refers to the strategies and efforts your company (or dispensary) invests in controlling and influencing how customers perceive your brand. The ROI of reputation management refers to the return-on-investment you can expect from online reviews. Social media reviews rule, so what your customers are saying about you on sites like Yelp, […]
5 Cannabis Events Your Brand Must Attend in 2019!
The cannabis industry is one of the fastest growing industries not just in North America, but the world. Unsurprisingly, there is no shortage of cannabis events. However, the quality of cannabis events, exhibitions, and conferences can vary in quality. Since you can’t attend every conference, we’ve compiled a list of the FIVE most important cannabis […]
Google My Business Spam: What It Is and Why It Matters
We all know what spam is. From our email boxes to robocalls, we’re spammed all day long. But when it comes to Google My Business (GMB), what is it? Instinctively we might think, “how can there be spam on GMB?” Well, leave it to spammers. They’ve found a way. Fortunately, it’s not nearly as bad […]
Proven Tactics to Increase Your Dispensary’s Online Orders
What do you think of when you hear about e-commerce? Amazon? eBay? These are the powerhouses, the 700-pound gorillas in e-commerce. What you probably don’t think of are cannabis dispensaries. After all, federal law doesn’t allow dispensaries to ship their products. (Note: Selling cannabis online doesn’t require shipping.) However, if you dismiss e-commerce as an […]
How to Use Chatbots for Your Dispensary
The term “bot” has earned a bad reputation. We can thank spam bots — those irritating programs that spam online forums and WordPress sites — for bots’ undeserved status. However, when companies implement them properly, chatbots are great for both businesses and consumers. For businesses, chatbots are a valuable, efficient, and cost-effective way to foster […]
Dispensary Email Marketing: How to Write A Newsletter
Dispensary email marketing is a great tool for sharing your blog posts, dispensary events, and more. A quality dispensary newsletter can help you inform your audience and drive them to your website, which will hopefully lead to a sale. You should already be collecting emails with your loyalty program—and if you aren’t, it’s time to […]
How the New Google My Business Update Can Help Your Dispensary
Google is an indispensable tool for making your business findable. It makes it easy for your target audience to find everything from your website to your hours and location. As a leader in innovation, Google continues to make changes to its numerous services. Recently, the search giant made changes to Google My Business that could […]
The Value of A Self-Service Dispensary Kiosk
Have you considered getting a self-service dispensary kiosk? If wait times have been a problem, it might be time. Waiting in line is always aggravating, but even more so if you’re a medical patient experiencing pain or are on a tight schedule. As passionate budtenders explain the effects of strains to opinionated customers, waiting customers […]
Why Your Dispensary Needs a Cannabis Blog
Every stock market blog and podcast is chronicling the rise of cannabis stocks. Along with investors, there are hordes of individuals hoping to cash in by starting cannabis-based businesses. And this is just the start. Legal marijuana sales are expected to hit $57 billion in North America by 2027. So how can you make your […]
How to Get Dispensary Customers to Sign Up (and Use) Online Pre-Ordering
Consumers—particularly dispensary customers—appreciate the convenience of online ordering. But while online pre-ordering has grown in popularity, there are still plenty of customers who aren’t using it yet. Why? Most people just need to get used to ordering online via your dispensary e-commerce platform. After they’ve done it a few times, they’ll be hooked! The benefits […]
The Benefits of Responding to Negative Reviews
One of the most difficult aspects of running a business can be managing the responses from the public. We all want to generate positive buzz on sites like Google and Yelp, but receiving negative reviews is an unavoidable aspect of the online marketing experience. As the saying goes, you can’t please all the people all […]
8 Text Marketing Do’s and Don’ts for Cannabis Dispensaries
Cannabis customers often look forward to a trip to the dispensary. It can provide a level of personalized care and attention that customers don’t find in other retail spaces. Text marketing for dispensaries is a great way to extend this same sense of commitment to your customers when they aren’t in your dispensary and keep […]
Legal Cannabis Around the World: Welcome, Luxembourg
In a crowd-pleasing announcement that also raised the minimum wage, granted 2 additional paid days off, and made public transit free, the country of Luxembourg became one of the latest countries with legal cannabis. The change was announced on November 29th, 2018, making them the first country in the EU to officially legalize. Representatives of […]
The Dangers of Dispensary Review Schemes
The early stages of marketing a new dispensary can be hard. Trying to increase your foot traffic and get people through the door can be hard. When your business isn’t well-established on the Internet, it can be tempting to sign up for a quick fix that will help you generate plenty of positive dispensary reviews […]