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Why Search Intent Matters for Dispensaries
If you’ve ever used a search engine with built-in autofill or an autocomplete function, it may have seemed like it knew what you were going to search for before you actually searched for it. That’s because it probably did. Search engines have long been working on algorithms that can detect what a person is searching […]
Tips for Writing a Press Release for Your New Dispensary
Press releases provide businesses with a way to share positive or newsworthy statements with the media. Yet many businesses fail to recognize their value when it comes to digital marketing. Press releases are an excellent way of promoting new products, services, or events. Perhaps just as importantly, they can work wonders for brand exposure, relevance, […]
5 Tips To Help You When Creating A Call To Action
Calls-to-action (CTAs) seek to convert viewers into leads and customers. Compelling CTAs that inspire immediate action are effective sales tools that can be deployed in a variety of mediums, ranging from landing pages to social media content. Calls-to-action have the ability to give your conversion metrics a serious boost. For instance, one recent study found […]
Boost Your Signal: Appealing to Surrounding Areas
Located in a small town or city? Looking for customers outside your immediate area? Appealing to surrounding areas with local content is a great way to build recognition in your area and boost your local SEO. But what if “local” just isn’t enough? If you need to expand beyond your town limits and appeal to […]
FAQ Page Examples and Tips You Can Use Today
Having to answer the same questions over and over again can really become burdensome and frustrating for budtenders. Yes, it’s an important part of the job, but it’s also useful to create an FAQ page that conveniently provides useful info to site visitors. An effective FAQ page will educate your customers and can save your […]
Guidelines for Writing an About Page for Listing Sites
Online cannabis directories are an easy and convenient way for customers to find local cannabis dispensaries, products, and events. Directories like Weedmaps and Leafly can even give customers on-the-go directions to the nearest dispensary that carries their favorite strain. For dispensaries, this means that effectively taking advantage of cannabis directories and listing sites can lead […]
Important CTAs You Should Have on Your Dispensary Website
A call-to-action (CTA) is a crucial part of directing action and driving user engagement. However, there really is no ‘one-size-fits-all’ approach to creating a call-to-action. Instead, effective calls-to-action must be customized in order to clearly direct individuals in different situations or circumstances. Whether it’s a call-to-action that inspires potential customers to “sign up now” for […]
The Review Sites That Matter Most for Your Dispensary
Positive customer reviews are crucial to building a strong and reputable brand, especially in the internet age. Positive reviews and testimonials can be utilized as differentiators that work to separate your dispensary from other local competitors. In fact, approximately ⅓ of respondents to a recent Hubspot survey indicated that customer reviews on review sites played […]
How Google is Fighting Back Against Fake Listings
In June of this year, The Wall Street Journal published an article exposing the runaway problem of fake listings in Google’s search results. The publication’s researchers had discovered nearly 11 million fake business listings on Google Maps, sometimes known as GMB spam. Following the publication of the article, Google promptly released a statement committing itself […]
Dispensary Basics: Proper Budtender Training
One of the most important aspects of managing any dispensary is ensuring your staff is knowledgeable and efficient. More than anything else, the staff you hire will make an impression on customers and represent your brand with every action they take. While standards for training dispensary staff are still being developed, there are principles that every […]
Optimizing for Voice Search is Key for Mobile Sales—Here’s How to Do It
Voice search is no longer just a marketing trend. As the number of voice searches has exploded, it has become a viable SEO tool that should be immediately incorporated into your dispensary marketing strategy. Optimizing for voice search is a must! A survey from 2017 found that there were more than 33 million active voice […]
Crafting a Comprehensive Dispensary Experience
What happens when your customers walk through your doors is crucial. Despite the popularity of online ordering in the cannabis space, cannabis customers still use dispensaries to discover the breadth of products available and to make their purchases. Developing a dispensary experience that is both aesthetically pleasing and satisfying to customers is essential for thriving […]
Instagram Hashtags Your Dispensary Should Use Right Now
Determining the best Instagram hashtags for your dispensary’s content can be tricky. Constantly using (and spamming) the wrong ones can turn people off your content. However, by choosing the right ones, you can engage your audience more profoundly and expand your brand’s reach. For a dispensary, creating an effective hashtag strategy will make social media […]
Get Comments with These Instagram Prompts
A dry social media page with little to no user engagement is a bad look for any business. If your dispensary’s social media efforts are unable to inspire engagement or get Instagram comments, you need to make changes to your content strategy. A recent survey pegged the average number of comments per Instagram post at […]
How To Build A Cannabis Education Library For Your Website
Hosting a well-developed cannabis education center on your dispensary’s website can benefit your business and brand in multiple ways. Yet figuring out exactly what content to create for your dispensary’s audience can get a bit confusing. Most cannabis education centers focus on topics that teach readers about the basics of cannabis, but not all education […]
Why You Should Use WordPress For Dispensary Websites
WordPress sometimes struggles to shake itself of its reputation as a blogging platform. However, in reality, WordPress has developed into a full-on web publishing and content management system, more than capable of handling dispensary websites. In fact, WordPress now powers nearly a third of the world’s websites. Its websites also generate enormous amounts of content […]
How Content Syndication Can Help Your Dispensary
For most businesses, the main focus of content marketing is blog content. While blog posts are great at hitting keywords and pulling organic traffic from search engines, they can also do much more. Enter content syndication. Syndicating your content essentially means having it featured or re-published on websites other than your own. Content syndication is […]
Important Disclaimers Your Dispensary Website Should Have
Legal disclaimers are necessary for the cannabis industry, just as they are for countless other industries. They are generally used to avoid or limit potential liabilities stemming from your business and the products it sells. Not only do they protect you, but they communicate integrity and honesty to your customers. However, there are many types […]
Would You Pay For Google My Business (GMB)?
Google has successfully positioned itself as the king of search. Despite constant pressure from fierce competitors like Bing (Microsoft), and Yahoo!, Google has clearly established itself as the world’s search engine of choice. Just how dominant has Google become in the search market? Well, according to a 2016 survey, Google users conduct roughly 3.8 million […]
Capture More Leads from Your Dispensary’s Website Right Now
In today’s crowded digital market space, it can be tough to capture a visitor’s attention, and even tougher to convert them into a customer. Nowadays, getting website conversions will require more than just a few calls-to-action. Optimizing for website conversions requires a cohesive lead generation strategy that works in conjunction with other marketing efforts (like […]
How Google’s Rating Guidelines Can Help Your Dispensary SEO
Google’s Quality Rater Guidelines (GQRG) are a set of rules and recommendations that guide the work of Google’s quality raters. The guidelines function as a sort of textbook that instructs quality raters on how to do their work. Google’s quality raters provide feedback and recommendations to Google in the pursuit of improving the quality, credibility, […]
Digital Marketing Mistakes You May Be Making
Re-examining your marketing strategies and goals can oftentimes lead to some surprising and disappointing realizations. In the endless scramble to achieve growth and produce results, digital marketing mistakes are common and easy to make. Even obvious ones. However, in today’s competitive marketplace, digital marketing mistakes can be quite costly. In 2019, worldwide digital ad spending […]
Don’t Make These Instagram Mistakes!
Social media marketing and social networking have become prominent tools in the digital marketing toolbox. By tapping into social networks, brands and businesses can increase their exposure and reach. Instagram has rapidly become a primary outlet for brand development and customer engagement. Despite only being launched in 2010, the platform had already recorded over 300 […]
Where Should You Focus Content Marketing Efforts For Your Dispensary?
Even if you’re just starting to research best digital marketing practices for your dispensary, you’ve probably heard something about content marketing for dispensaries. Content marketing — the use of in-depth articles, videos, and other media to draw in consumers and promote your business — should be an indispensable part of your overall marketing plan. So […]
Why Dispensaries Should Invest In SEO Instead of Print
When it comes to dispensary marketing, digital is the way to go! Many dispensaries consider engaging in print marketing at some point in time. However, effective dispensary marketing in the digital age simply requires much more than just paper. Not only that, some states have banned print marketing for dispensaries and others heavily regulate it. […]
5 Cannabis Marketing Ideas That Work
The primary goal of any dispensary cannabis marketing team should be to engage potential customers through the use of efficient and cost-effective marketing strategies. Cannabis startups should make the most of practical and profitable cannabis marketing strategies like local SEO, text message marketing, email marketing, Instagram marketing, and event marketing. A sound cannabis marketing plan […]
3 Ways to Make Your Dispensary Blog Posts Work For You
When it comes to establishing an online presence for your business, there’s one surefire way to make sure you stay high in search rankings: content, and lots of it. Not only will it boost your competitive standing, but maintaining a robust and consistent blog establishes credibility and keeps users on your site for longer on […]
4 Ways To Connect With Social Media Cannabis Influencers Right Now
As the marijuana business becomes more complex, so must the marketing strategies that support it. Whereas simple digital marketing methods may have brought results in the past, in today’s competitive marketplace, you will have to get creative. One way to stand out from the competition is through the use of cannabis influencers on social media […]
Win at Hyperlocal Marketing with Events
It’s well known among savvy marketers in the cannabis industry that local events are a vital hyperlocal marketing tactic for both medical and recreational cannabis dispensaries. If you run a medical dispensary, local events aren’t even optional — they’re crucial to your dispensary hyperlocal marketing strategy. Participating in or hosting local events allow you to […]
Dispensary Listings: How They Can Help Your Business
In the age of online marketing, listing services have become an increasingly important source of status and reputation for businesses to master. Services like Google My Business that were considered irrelevant in the past are now used by almost every business to generate the trust and traffic they need to thrive. Foottraffik now offers cannabis […]
Getting the Most Out of Your Dispensary Digital Marketing Budget
Making the most out of your limited dispensary digital marketing budget is key to achieving lasting growth. However, with so many options, investing wisely can be tricky. Allocating your budget and distributing funds correctly can be difficult, but rewarding. For instance, according to a recent survey, businesses made an average of $2 for every $1 […]
4 Ways To Boost Your Dispensary’s Retail Sales Right Now
Cannabis legalization is occurring at a time when the way that people shop is drastically changing. As more people make purchases on their phones and online, dispensary retail operations need to optimize their businesses to appeal to these potential customers and encourage them to walk through their doors. Dispensary retail customers should be lured in […]
Are You Featured on the Right Dispensary Lists?
As the legal cannabis market continues to expand, dispensaries are looking for new ways to reach potential customers. One method of increasing your dispensary’s exposure is by getting listed on a dispensary list. A dispensary list is just that — a list of dispensaries that are sorted and arranged based on different filters of features. […]
Weedmaps Has Started Charging For Listings In Maryland
Online cannabis directories like Weedmaps have been gaining popularity over the years as a consumer resource for information on cannabis products and dispensaries. They can be an important piece of a cannabis business marketing plan and vital for growing a dispensary. But is the benefit worth the hefty price tag? We’ve recently learned that Weedmaps […]
How To Create Impactful Social Media Content Today!
In today’s crowded digital marketplace, brands are having more difficulty than ever establishing themselves, and engaging potential customers. However, if done correctly, dispensary social media marketing can effectively grab attention, raise awareness, and successfully position dispensary brands. The success of dispensary social media marketing campaigns will largely depend on the quality, relevance, and impact of […]
Why You Should Do a Local SEO Audit Right Now (and How)
Audit: it’s a scary word that’s often associated with IRS investigation. But an audit (also known as an examination) of the state of your business can sometimes be a necessary thing. When it comes to marketing your dispensary online, a local SEO audit is especially crucial. Let’s take a look at why local SEO matters […]
Quality Dispensary Website Design = More Sales!
Think you no longer need a website? Feel like you have enough visibility thanks to your GMB listing and your social accounts? If you’re thinking of skipping having a website in favor of a GMB listing and dispensary menu website, reconsider. Why Your Dispensary Needs a Website The difference between maintaining your own site and […]
How to Choose The Best Dispensary E-Commerce Software
For many of us, the joy of being an entrepreneur lies in our interactions with customers. There’s nothing that can take the place of a one-on-one interaction: Forging connections with our clientele, learning what new products and offerings excite them, and sharing a tiny bit of our own story with them in the process. These […]
How to Host a Successful Cannabis Event
In the era of recreational legalization, hosting a cannabis event can be an effective means of networking with the wider cannabis community and building a local reputation. Manufacturers and dispensary owners alike benefit from events that bring together businesses, customers and local talent to celebrate the wonders of the legal cannabis market. While putting together […]
How to Fight GMB Spam (and Why You Should)
While the age of the Internet has brought success to many new businesses, it has also created dangers and challenges for business owners. Any business that wants to be successful must learn to master the new environment of digital marketing and overcome the difficulties presented by this terrain. One of the most common features of […]
What Makes a Website Mobile Friendly?
In 2019, your dispensary MUST have a mobile-friendly website! But what is a mobile-friendly website really? The term ‘mobile friendly’ refers to optimizing your website for maximum mobile browsing convenience. Basically, it’s a nicer way of saying that it looks good on a smartphone or tablet. Since more and more people are browsing the internet […]
Why You Should Make a GMB Post Right Now
Google My Business (GMB) posts are an effective way to increase your dispensary’s visibility, establish its online presence, and optimize its website for search engines. And best of all, they’re FREE! Developing your Google My Business profile is an easy and cost-effective way to interact with potential customers. Your profile can provide search users with […]
Maximize Your 420 Event With This Promotion Guide
420 may not be a national holiday. Yet. But in the cannabis industry, it may as well be. It’s the most important day of the year for cannabis enthusiasts (and stoners). As a cannabis dispensary owner or marketer, make sure you take advantage of 420 in a big way. If you play your cards right […]
5 Things Your Dispensary Website Must Have
So you’ve been lucky enough to secure a permit for a dispensary. You’ve gone through the process of finding a space, establishing a supply chain, and figuring out your business model. Maybe you’ve even already opened your doors! Because so many consumers spend so much of their time online, though, it’s important that you pay […]
Dispensary Security: 3 Security Precautions You Should Take Immediately
Operating in a highly-regulated industry — and ours is one of the most regulated — means incurring a lot of costs for things that on the surface don’t seem to boost revenue or improve customer service. This couldn’t ring truer than when it comes to dispensary security. Of course, security is a big expense. And […]
How to Delete a Google Review: Tips and Best Practices
At some point, someone is going to say something bad about your business. It may be that they received poor service, or it could be that they’re having a bad day and decided to take it out on your staff and then post negative comments on Google Reviews. Is there anything you can do about […]
How to Hire the Best Budtenders
Nothing is more important to a company than their team. Without your team, you don’t have a business. The challenge, of course, is finding the right people in a highly competitive recruiting environment. Heck, it’s hard enough finding the “right” people when the economy’s not doing well. In this article on dispensary hiring, we’re going […]
Maximize Your Sales with a Dispensary E-Commerce Platform
Michigan medical cannabis is easier to get thanks to new laws allowing for delivery. To make the most of this, Michigan medical cannabis dispensaries—aka provisioning centers—must put in place dispensary e-commerce and delivery solutions. While ordering medical cannabis isn’t quite as easy as ordering pizza—you still need a doctor’s recommendation, for example—it’s a great way […]
Zero Moment of Truth for Dispensaries: Is ZMOT Working For You?
Half of marketing is understanding human psychology. When developing a strategy for presenting a brand to the world, you have to determine what distinguishes that brand from others. To this end, researchers at Google developed the concept of the Zero Moment of Truth, referred to as the ZMOT, as a guide to how businesses should […]
Everything Dispensaries on Instagram Need to Know About New Features
Social media is a valuable component of any comprehensive marketing plan. Facebook, Instagram, Twitter, and other platforms are vital to the success of your business and generating the customer growth you need to thrive. Keeping up with all of the changes can be stressful, but adapting to new updates and features is essential to ensure […]