The Benefits of Responding to Negative Reviews
One of the most difficult aspects of running a business can be managing the responses from the public. We all want to generate positive buzz on sites like Google and Yelp, but receiving negative reviews is an unavoidable aspect of the online marketing experience. As the saying goes, you can’t please all the people all […]
8 Text Marketing Do’s and Don’ts for Cannabis Dispensaries
Cannabis customers often look forward to a trip to the dispensary. It can provide a level of personalized care and attention that customers don’t find in other retail spaces. Text marketing for dispensaries is a great way to extend this same sense of commitment to your customers when they aren’t in your dispensary and keep […]
Legal Cannabis Around the World: Welcome, Luxembourg
In a crowd-pleasing announcement that also raised the minimum wage, granted 2 additional paid days off, and made public transit free, the country of Luxembourg became one of the latest countries with legal cannabis. The change was announced on November 29th, 2018, making them the first country in the EU to officially legalize. Representatives of […]
The Dangers of Dispensary Review Schemes
The early stages of marketing a new dispensary can be hard. Trying to increase your foot traffic and get people through the door can be hard. When your business isn’t well-established on the Internet, it can be tempting to sign up for a quick fix that will help you generate plenty of positive dispensary reviews […]
Why Social Media Marketing Is Crucial for Your Dispensary
There’s a lot of pressure to be on social media, whether as an individual or as a business. However, as a dispensary owner or manager, you may wonder whether it’s time well-spent. After all, you have plenty of other things you could be doing to grow your business and ensure success. Here’s the thing—social media […]
How Dispensaries Can Use the Google Maps ‘Follow’ Button
Google has done it again! Don’t worry. It’s a good thing this time. The latest from Google is that they launched a Google Maps ‘Follow’ Button to business listings. Sounds ok, right? It gets better. When your customers (or users considering a visit to your dispensary) choose to “follow” your cannabis dispensary, they’ll get automatic […]
Massachusetts’ Adult-Use Dispensaries Sold Over $4.8 Million in 2 Weeks
Long lines and traffic were certainly expected as dispensaries opened up in Massachusetts this past November. Enthusiasts predicted a high turnout and big sales. But the first five days of Massachusetts legalization of recreational cannabis still went beyond what many industry analysts anticipated. Between only two licensed dispensaries statewide, customers purchased more than $4.8 million […]
How Google Activity Cards Can Assist Your Dispensary
Google is one of the most important tools for any business to master to maximize both knowledge and reach. While Google has grown to offer services from email to word processing to file-sharing and much more, its flagship service continues to be its status as the world’s largest and most important search engine. Google makes […]
7 Ways SEO Can Grow Your Cannabis Business
Many dispensary owners think they don’t need an SEO strategy. Maybe they figure since most of their business comes from word-of-mouth or advertising, they’re good. Or that publishing some posts in WordPress will be enough to draw some traffics. Whatever the reason, ignoring SEO is a mistake. In fact, SEO is just as important, if […]
Expand Your Reach By Focusing on Dispensary Voice Search Optimization
Siri, Alexa, Cortana, and Google Assistant want to help you grow your dispensary. How? All of these virtual assistants are primed to answer your customers’ and potential customers’ answers. By focusing on dispensary voice search optimization, you can take advantage of one of the latest tech trends and ensure that your dispensary shows up as […]
Dispensary SEO: 9 Types of Content That Will Help Your Local SEO
Looking to give your dispensary real leverage and increase your impact in the digital realm? Standing out from the competition can be hard, but if you want your customers to find you, you must invest in dispensary SEO. Dispensary SEO: Improving Your Local SEO Standings By now, you should be familiar with the concept of […]
Michigan Cannabis Laws: Recreational Cannabis Has Come to the Midwest!
Legal cannabis has come to the midwest! On December 6th, 2018, Michigan cannabis laws were changed to legalize recreational cannabis. Michigan already legalized the medical use of cannabis in 2008, making them the 13th state to do so; and now they’re the 10th state to join the ranks for legal recreational cannabis. It’s expected to […]
Get the Most Out of Search: How to Use Branded Searches Effectively
When developing a search engine optimization strategy, we often opt for search terms we believe will be searched by the largest amount of people. Non-branded searches can be lucrative, as they can be expected to deliver high traffic owing to how many people search for common words or phrases. However, branded searches can also be […]
Hallelujah! Facebook Lifts Advertising Ban on Cannabis. Finally.
If you’re in the cannabis industry, you’ve no doubt experienced the frustration of trying to work with Facebook and their advertising ban on cannabis. Facebook regularly deletes the company pages of cannabis dispensaries. And, of course, cannabis companies have been barred from purchasing advertising. All of this makes dispensary advertising difficult and tedious. Well, thanks […]
Happy Legalization Day! Here Are the States With Cannabis on the Ballot
States voting for legalization in 2018? It’s happening! The 2018 midterm elections are already a white-hot flashpoint, projected to be a referendum both on the nation’s political course and on the divisive cultural forces shaping it. But we’re hoping the upcoming elections — Tuesday, November 6th, in case you’ve forgotten — will also be an […]
Implement Medical Marijuana Delivery Easily with Cannabis Delivery Software
If your medical marijuana dispensary is ready to take its service to the next level and incorporate delivery, then learning about MMJ delivery software is a must. What is MMJ Delivery Software? Medical marijuana is often prescribed for individuals who are dealing with difficult illnesses. They may not always have the ability to make it […]
Start Selling Online with Dispensary eCommerce Software
Up-to-date menus matter to your dispensary customers. Often, customers will stop by a dispensary because they know what they want is in stock. Why not make it even easier for them to get their hands on your products by monetizing with a digital menu? Dispensary eCommerce software can help you generate online cannabis sales. Several […]
How Will Legalization Affect the Michigan Medical Marijuana Industry?
With legalization on the ballot this November 6th, the Michigan marijuana industry is buzzing with excitement. The latest polling numbers show the proposal has more than enough support to pass, and when it does, Michigan is primed to become one of the largest cannabis markets in the country. Marijuana entrepreneurs in the Great Lakes State […]
Join Foottraffik at Michigan’s 1st Commercial Cannabis Conference and Expo
If Michigan Proposal 1 receives enough yes votes on November 6th, the state will become the eleventh to legalize the recreational use of marijuana. The Marijuana Legalization Initiative will allow individuals 21 or older to use or possess marijuana within Michigan’s borders and appears to be pretty popular with Michigan voters. Michigan recreational marijuana will […]
How To Retain and Create Happy Customers with Cannabis Dispensary Rewards
Sometimes, in order to build a loyal base of customers for your cannabis business, you need promotional offers to begin the process and build momentum. Cannabis dispensary rewards are by far the most effective means of instigating the kind of growth a dispensary needs in its early operating phase, forging the initial ties of customer […]