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covid-19 updates

Essential Cannabis Marketing: How to Share Your COVID-19 Updates

Cannabis dispensary operators are finding themselves in an unusual position right now. Because dispensaries have been designated essential businesses in many areas, they’re better positioned than most to survive and even thrive during the coming months of the COVID-19 / Coronavirus pandemic. But not everyone knows this. If you’re not reaching out to current clients […]
Push Notifications for dispensaries

Push Notifications and How They Drive Traffic

Digital marketing presents dispensaries with a variety of tools for sharing their messaging and capturing a larger audience. One little-used tool — push notifications for dispensaries — can help you re-engage with your customers and get them back to your online menu. Let’s dive into a few of the basic questions about push notifications and […]
chat for dispensaries

Connect With Your Customers via Chat

Customer service is crucial to the success of a business, and dispensaries are no exception. According to one survey, 90% of Americans use customer service as a factor when deciding whether or not to do business with a company. Plus, 49% of Americans switched companies last year due to poor customer service, and customers are […]
Benefits of SMS Marketing

5 Benefits of SMS Marketing You Should Know About

SMS marketing has become a popular way for businesses and brands to communicate with customers, and for good reason. Consumers are more likely to open text messages before any other kind of marketing communication. Not surprising, considering how much time the average person spends on their phone each day. Research indicates that the average person […]
Coronavirus marketing

Coronavirus Marketing for Your Dispensary

We’re living through a health crisis right now, and it’s having a huge impact on retailers. By changing your messaging and how you market and work during this time period, you may be able to protect your business, mitigate the damage, and even thrive during the uncertain weeks ahead. Start implementing these coronavirus marketing ideas […]
Coronavirus and Cannabis

COVID-19 and Cannabis: Could Coronavirus Affect Cannabis Legalization?

After many grueling years of grassroots organizing, intensive lobbying and epic state-by-state battles to legalize adult-use cannabis, will it be the coronavirus pandemic that finally pushes cannabis over the finish line? We’ll return to that question in a moment, but first, let’s take a moment to recap the state of cannabis as it relates to […]
SEO Expectations vs Reality

SEO: Expectations vs Reality

SEO (Search Engine Optimization) is a marketing tactic that is used to boost a webpage’s position in Google’s rankings. In turn, this can lead to more traffic, more leads, and growing revenue. Many business owners expect to quickly see positive returns on a one-time SEO investment. However, in reality, the SEO process can take time […]
agile marketing

Digital Marketing is Agile Marketing

One thing that the current pandemic has made clear is that agendas and challenges can shift week to week and month to month. So why implement a strategy that doesn’t change along with them? We recently noticed that some of our pay-per-click (PPC) campaigns were no longer as effective as they once were. And it […]

Why You Still Need Digital Marketing During COVID-19

The global COVID-19 pandemic has deeply affected every aspect of our personal and professional lives. As the economy grinds to a halt, many businesses are forced to ask tough questions and make tough decisions. During a time of falling revenues and continued expenses, many businesses have begun to look towards slashing budgets and cutting corners. […]
Why Marijuana Delivery Service Marketing is Key

Why Marijuana Delivery Service Marketing is Key

The Covid-19 pandemic and the fear that is gripping the nation means that more people are turning to delivery services to get their needs met. From groceries to cannabis, delivery services are having their moment. What does this mean for dispensaries? For starters, if you’re able to offer delivery in your state, it’s time to […]
click and collect

Cannabis in the Age of COVID-19: Click & Collect Purchasing

The worldwide COVID-19 / coronavirus pandemic has rocked societies all over the globe, and in the wake of mandatory shutdowns, many businesses are struggling to adapt. As we’ve written previously, cannabis dispensaries occupy an unusual place: While many have shut their doors in an effort to slow the spread of an unusually transmissible virus, they’re […]
dispensary drive-thru

Is it Time to Open a Dispensary Drive-Thru?

Forced to adapt to new social distancing protocols by COVID-19 / coronavirus, some cannabis dispensaries are turning to drive-thrus as a solution. Are they a temporary fix or the wave of the future? Cannabis and Coronavirus: 20th-Century Solution to a Modern Problem The drive-thru as we know it dates to 1930 when the Grand National […]
It's Time to Offer Delivery or Express Pickup

It’s Time to Offer Dispensary Delivery or Express Pickup

The worldwide COVID-19 / coronavirus pandemic has upended nearly everything we took for granted, including the ways we do business and conduct simple transactions. Because the current structure of the retail cannabis industry is cash-based and involves numerous small transactions, the potential implications for the health and safety of both customers and dispensary staff are […]
COVID-19 Update Dispensaries Increasingly Seen as Essential Service Providers

COVID-19 Update: Dispensaries Seen as Essential Service Providers

As the global COVID-19 / coronavirus pandemic unfolds in real-time and at lightning speed, official policy is proving to be something of a moving target. But after an unprecedented statewide shelter in place order, California’s two largest population centers—Los Angeles and the Bay Area—have recognized cannabis dispensaries as essential businesses. Elsewhere, New York, Nevada, Pennsylvania, […]
Cannabis Update Ontario Sales Rise in Face of Coronavirus

Cannabis Update: Ontario Sales Rise in Face of Coronavirus

For those of us who keep an eye on the cannabis industry, one of the major questions of the moment is: Will the global coronavirus pandemic help or hurt cannabis sales? As of mid-March, it’s far too early to offer a definitive answer. But if the examples of some Canadian provinces are any guide, things […]
COVID-19

Dispensaries, Safety and Social Distancing: Staying Open During COVID-19

If the impact of the COVID-19 / coronavirus pandemic is still very much an open question, one thing isn’t in doubt: Demand for cannabis is surging. According to cannabis-focused news outlets including Marijuana Business Daily and Ganjapreneur, sales in most legal North American markets have seen dramatic increases in sales over the last week. Whether […]
cannabis trends

Is Your Dispensary Appealing to Seniors?

A new study puts the official stamp on what dispensary operators have known for years: That senior citizens are the fastest-growing demographic of cannabis users. That’s great news, on so many levels, though it may seem to be on the more surprising cannabis trends. It suggests that long-held taboos around cannabis are breaking down—that even […]
Rock 420 This Year—All Month Long

Rock 420 This Year—All Month Long

It’s 2020—which means that 420 lasts a glorious 30 days. If you aren’t planning on taking advantage of this fun fact, then prepare to lose some sales to the competition. Here’s the thing: a month of 420 is novel, and it won’t happen again for another hundred years. Take advantage of the timing and invest […]
Where Will Cannabis Be on the Ballot this November

Where Will Cannabis Be on the Ballot this November?

If you thought 2016 was a big year for cannabis, 2020 is shaping up to be equally pivotal. As of late February 2020, a multitude of ballot measures—and, perhaps more indicative of future trends—legislative actions may come into play come November. While it’s far too early to make predictions, we can say this: This election […]
geofencing-feature

How Display Ads and Geofencing Can Get You More Sales

Geofencing has emerged as an effective tool for location-based mobile advertising. By targeting customers in specific geographic areas, mobile marketing messages can be fine-tuned to be more relevant—and more effective. In turn, this leads to higher-quality leads, higher conversion rates, and more efficient ad spending. And that all boils down to more sales. While the […]
Cannabis POS

The POS Features Your Dispensary Needs

Choosing the right point-of-sale (POS) system for your dispensary is crucial. A cutting edge POS system can help your staff better process sales, collect customer data, manage inventory, minimize mistakes or theft, remain compliant with state regulations, and more. However, not all cannabis POS systems have all of these features, and not all cannabis POS […]
mailing list

How to Build Your Dispensary Mailing List

Despite being one of the oldest digital marketing strategies in the book, email marketing still works. According to one recent survey, 59% of marketers said that email marketing was their biggest source of ROI. Plus, the public has proven to be quite receptive to email marketing. According to a 2016 survey, 73% of millennials prefer […]
Segmentation featured image

How Dispensaries Can Make The Most Out of Segmentation

Segmentation can help your dispensaries spend their marketing dollars more efficiently. Instead of just casting a wide net and hoping for results, segmentation allows marketers to better target specific customers with precise messaging. While the “spray and pray” technique can get you some sales, segmentation results in a higher ROI and better relationships with your […]
weedmaps taking down fake listings

Weedmaps Taking Down Fake Shop Listings

If you’re in the cannabis business, Weedmaps is a fact of life. The popular online dispensary directory is the go-to resource for customers looking to find local cannabis suppliers and brands, browse dispensary menus, and place orders online. Whether or not you choose to pay their steep fees for sponsored listings, Weedmaps can’t be ignored. […]
cannabis business directories

The 54 Best Cannabis Business Directories For Dispensaries

It’s crucial to build local citations and NAP (mentions of your name, address, and phone number) to improve local search engine rankings for your cannabis dispensary and ensure your shop is showing up when people run a search. To make things easy, we’ve researched and created a comprehensive list of cannabis business directories that are […]
optimizing

How To Optimize Your Dispensary Website For SEO

On-page optimization is one of the most important parts of the SEO process. It ensures that each webpage in your network is set-up to rank as high as possible and earn as much traffic as it can. But with so many factors to consider, where do you even begin optimizing your site? Read on to […]
writing blogs

4 Types of Blog Posts You Should Be Writing

When it comes to your cannabis blog, variety is a good thing. Just like your customers like different products and consumption methods, they like different content too. Plus, because your blog posts can help boost your SEO, it’s important to make sure you’re diversifying in the right direction and checking off all the boxes. Ready […]
Make More Sales with Dispensary SMS Marketing

Make More Sales with Dispensary SMS Marketing

Let’s cut to the chase: if you aren’t doing Dispensary SMS marketing (i.e., text message marketing), then you’re missing sales. Not to put too fine a point on it, but SMS marketing is a crucial tool for dispensaries looking to connect with their customers, drive engagement, and increase sales. When combined with other digital marketing […]

Free Workshop: Supercharge Your Website

Foottraffik and dutchie will be hosting a free workshop for growth-oriented dispensaries this Thursday at 1 PM PST (4 PM EST). If you haven’t already, sign up now! We’re gearing up for a great time and would love for you to join us. What During this workshop, participants will get actionable information they can use […]

4 Ways to Make the Most of Your Dispensary Menu

So you’ve made the leap and chosen your ideal online dispensary menu. Now, you have to encourage your customers and website visitors to use it. How can you increase visibility and get more people to check it out online? These 4 things can help you drive more traffic to your menu and ensure you’re reaping […]
How to find your ideal online dispensary menu

How to Find Your Ideal Online Dispensary Menu

If you choose the right online dispensary menu, it can efficiently share your inventory with your site visitors, help them learn more about your products, and allow them to place an order for in-store pickup or delivery. Ultimately, if you don’t use the right menu, you end up leaving money on the table. In this […]
managing reviews

Why Managing Reviews Is Crucial for Your Dispensary

All businesses eventually make mistakes, and all shoppers eventually have bad experiences. In a digital and interconnected world, this means that bad reviews are inevitable. Regardless of who is really at fault or what actually happened, the story a review tells will affect your business one way or another. According to a 2017 survey, 68% […]
search intent

Why Search Intent Matters for Dispensaries

If you’ve ever used a search engine with built-in autofill or an autocomplete function, it may have seemed like it knew what you were going to search for before you actually searched for it. That’s because it probably did. Search engines have long been working on algorithms that can detect what a person is searching […]
tips for writing a press release

Tips for Writing a Press Release for Your New Dispensary

Press releases provide businesses with a way to share positive or newsworthy statements with the media. Yet many businesses fail to recognize their value when it comes to digital marketing. Press releases are an excellent way of promoting new products, services, or events. Perhaps just as importantly, they can work wonders for brand exposure, relevance, […]
creating a call to action feature

5 Tips To Help You When Creating A Call To Action

Calls-to-action (CTAs) seek to convert viewers into leads and customers. Compelling CTAs that inspire immediate action are effective sales tools that can be deployed in a variety of mediums, ranging from landing pages to social media content. Calls-to-action have the ability to give your conversion metrics a serious boost. For instance, one recent study found […]
appealing to surrounding areas

Boost Your Signal: Appealing to Surrounding Areas

Located in a small town or city? Looking for customers outside your immediate area? Appealing to surrounding areas with local content is a great way to build recognition in your area and boost your local SEO. But what if “local” just isn’t enough? If you need to expand beyond your town limits and appeal to […]
faq page examples

FAQ Page Examples and Tips You Can Use Today

Having to answer the same questions over and over again can really become burdensome and frustrating for budtenders. Yes, it’s an important part of the job, but it’s also useful to create an FAQ page that conveniently provides useful info to site visitors. An effective FAQ page will educate your customers and can save your […]
writing an about page

Guidelines for Writing an About Page for Listing Sites

Online cannabis directories are an easy and convenient way for customers to find local cannabis dispensaries, products, and events. Directories like Weedmaps and Leafly can even give customers on-the-go directions to the nearest dispensary that carries their favorite strain. For dispensaries, this means that effectively taking advantage of cannabis directories and listing sites can lead […]
call to action list

Important CTAs You Should Have on Your Dispensary Website

A call-to-action (CTA) is a crucial part of directing action and driving user engagement. However, there really is no ‘one-size-fits-all’ approach to creating a call-to-action. Instead, effective calls-to-action must be customized in order to clearly direct individuals in different situations or circumstances. Whether it’s a call-to-action that inspires potential customers to “sign up now” for […]