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Guide: Instagram 101 for Dispensary Owners
Instagram can be an incredible marketing platform for dispensary owners. That being said, Instagram marketing for dispensaries can also be incredibly frustrating for any business in the cannabis industry. Why? When it comes to cannabis, the rules are maddeningly vague. Nonetheless, many dispensary owners find marketing on Instagram to be well worth the risk. And […]
Essential Cannabis Marketing: How to Share Your COVID-19 Updates
Cannabis dispensary operators are finding themselves in an unusual position right now. Because dispensaries have been designated essential businesses in many areas, they’re better positioned than most to survive and even thrive during the coming months of the COVID-19 / Coronavirus pandemic. But not everyone knows this. If you’re not reaching out to current clients […]
How to Use Geo-Ads Effectively During the Coronavirus Pandemic
According to Google’s mobility report, people aren’t out and about. So how can you use dispensary GEO-Ads to increase your sales? What Are Dispensary Geo-Ads? Geo-Ads are display and banner ads that show up during mobile search or app use. We create these ads for our customers, then use our cannabis-friendly network to get them […]
Push Notifications and How They Drive Traffic
Digital marketing presents dispensaries with a variety of tools for sharing their messaging and capturing a larger audience. One little-used tool — push notifications for dispensaries — can help you re-engage with your customers and get them back to your online menu. Let’s dive into a few of the basic questions about push notifications and […]
Connect With Your Customers via Chat
Customer service is crucial to the success of a business, and dispensaries are no exception. According to one survey, 90% of Americans use customer service as a factor when deciding whether or not to do business with a company. Plus, 49% of Americans switched companies last year due to poor customer service, and customers are […]
5 Benefits of SMS Marketing You Should Know About
SMS marketing has become a popular way for businesses and brands to communicate with customers, and for good reason. Consumers are more likely to open text messages before any other kind of marketing communication. Not surprising, considering how much time the average person spends on their phone each day. Research indicates that the average person […]
Coronavirus Marketing for Your Dispensary
We’re living through a health crisis right now, and it’s having a huge impact on retailers. By changing your messaging and how you market and work during this time period, you may be able to protect your business, mitigate the damage, and even thrive during the uncertain weeks ahead. Start implementing these coronavirus marketing ideas […]
COVID-19 and Cannabis: Could Coronavirus Affect Cannabis Legalization?
After many grueling years of grassroots organizing, intensive lobbying and epic state-by-state battles to legalize adult-use cannabis, will it be the coronavirus pandemic that finally pushes cannabis over the finish line? We’ll return to that question in a moment, but first, let’s take a moment to recap the state of cannabis as it relates to […]
12 Actionable Dispensary Marketing Tips to Boost Your Bottom Line
Running a cohesive marketing campaign that nets you a return is no easy task. By implementing these dispensary marketing tips as you create your strategy, you’ll be better able to craft a comprehensive strategy that appeals to your target audience. Prefer to watch some of these tips in action? Check out our webinar. Dispensary Marketing […]
Don’t Fall For This Dispensary Digital Marketing Trap!
Every industry has it—those bottom-feeding companies that promise the moon while begging for scraps. You know the ones I’m talking about. They’re the guys telling you that they can give you the same quality as a more expensive service for less than half the price. It’s like being told you’re getting an authentic Louis Vuitton […]
SEO: Expectations vs Reality
SEO (Search Engine Optimization) is a marketing tactic that is used to boost a webpage’s position in Google’s rankings. In turn, this can lead to more traffic, more leads, and growing revenue. Many business owners expect to quickly see positive returns on a one-time SEO investment. However, in reality, the SEO process can take time […]
Digital Marketing is Agile Marketing
One thing that the current pandemic has made clear is that agendas and challenges can shift week to week and month to month. So why implement a strategy that doesn’t change along with them? We recently noticed that some of our pay-per-click (PPC) campaigns were no longer as effective as they once were. And it […]
Why You Still Need Digital Marketing During COVID-19
The global COVID-19 pandemic has deeply affected every aspect of our personal and professional lives. As the economy grinds to a halt, many businesses are forced to ask tough questions and make tough decisions. During a time of falling revenues and continued expenses, many businesses have begun to look towards slashing budgets and cutting corners. […]
Why Marijuana Delivery Service Marketing is Key
The Covid-19 pandemic and the fear that is gripping the nation means that more people are turning to delivery services to get their needs met. From groceries to cannabis, delivery services are having their moment. What does this mean for dispensaries? For starters, if you’re able to offer delivery in your state, it’s time to […]
Cannabis in the Age of COVID-19: Click & Collect Purchasing
The worldwide COVID-19 / coronavirus pandemic has rocked societies all over the globe, and in the wake of mandatory shutdowns, many businesses are struggling to adapt. As we’ve written previously, cannabis dispensaries occupy an unusual place: While many have shut their doors in an effort to slow the spread of an unusually transmissible virus, they’re […]
Is it Time to Open a Dispensary Drive-Thru?
Forced to adapt to new social distancing protocols by COVID-19 / coronavirus, some cannabis dispensaries are turning to drive-thrus as a solution. Are they a temporary fix or the wave of the future? Cannabis and Coronavirus: 20th-Century Solution to a Modern Problem The drive-thru as we know it dates to 1930 when the Grand National […]
Facing a Business Slump? Prep for the Future.
Often, we’re racing on a hamster wheel trying to just take care of the things that will get us through the day or the next day. When sales are fast, it can hard to keep up with smaller tasks and maintenance. With the coronavirus pandemic and COVID-19 forcing many of us to slow down, it’s […]
It’s Time to Offer Dispensary Delivery or Express Pickup
The worldwide COVID-19 / coronavirus pandemic has upended nearly everything we took for granted, including the ways we do business and conduct simple transactions. Because the current structure of the retail cannabis industry is cash-based and involves numerous small transactions, the potential implications for the health and safety of both customers and dispensary staff are […]
COVID-19 Update: Dispensaries Seen as Essential Service Providers
As the global COVID-19 / coronavirus pandemic unfolds in real-time and at lightning speed, official policy is proving to be something of a moving target. But after an unprecedented statewide shelter in place order, California’s two largest population centers—Los Angeles and the Bay Area—have recognized cannabis dispensaries as essential businesses. Elsewhere, New York, Nevada, Pennsylvania, […]
Cannabis Update: Ontario Sales Rise in Face of Coronavirus
For those of us who keep an eye on the cannabis industry, one of the major questions of the moment is: Will the global coronavirus pandemic help or hurt cannabis sales? As of mid-March, it’s far too early to offer a definitive answer. But if the examples of some Canadian provinces are any guide, things […]
Dispensaries, Safety and Social Distancing: Staying Open During COVID-19
If the impact of the COVID-19 / coronavirus pandemic is still very much an open question, one thing isn’t in doubt: Demand for cannabis is surging. According to cannabis-focused news outlets including Marijuana Business Daily and Ganjapreneur, sales in most legal North American markets have seen dramatic increases in sales over the last week. Whether […]
Is Your Dispensary Appealing to Seniors?
A new study puts the official stamp on what dispensary operators have known for years: That senior citizens are the fastest-growing demographic of cannabis users. That’s great news, on so many levels, though it may seem to be on the more surprising cannabis trends. It suggests that long-held taboos around cannabis are breaking down—that even […]
Rock 420 This Year—All Month Long
It’s 2020—which means that 420 lasts a glorious 30 days. If you aren’t planning on taking advantage of this fun fact, then prepare to lose some sales to the competition. Here’s the thing: a month of 420 is novel, and it won’t happen again for another hundred years. Take advantage of the timing and invest […]
Where Will Cannabis Be on the Ballot this November?
If you thought 2016 was a big year for cannabis, 2020 is shaping up to be equally pivotal. As of late February 2020, a multitude of ballot measures—and, perhaps more indicative of future trends—legislative actions may come into play come November. While it’s far too early to make predictions, we can say this: This election […]
How Display Ads and Geofencing Can Get You More Sales
Geofencing has emerged as an effective tool for location-based mobile advertising. By targeting customers in specific geographic areas, mobile marketing messages can be fine-tuned to be more relevant—and more effective. In turn, this leads to higher-quality leads, higher conversion rates, and more efficient ad spending. And that all boils down to more sales. While the […]
Opening a Dispensary? Don’t Do Without These 4 Essential Hires
You’ve built a strong business plan, scored a prime location, forged relationships with growers and producers and suppliers. But as you get ready to open a dispensary, you’ll recognize that where the rubber truly meets the road is your staff. They’re the first human point of contact between your customers and your business, and that […]
Start These Digital Marketing Services Before Opening Your Doors
Planning on opening a dispensary soon? Don’t hesitate to make the most of digital marketing tools and services before you launch! Waiting to get your digital marketing services going could lead to you playing catchup once your doors are actually open. After all, proper preparation prevents poor performance! Starting early will not only help you […]
The POS Features Your Dispensary Needs
Choosing the right point-of-sale (POS) system for your dispensary is crucial. A cutting edge POS system can help your staff better process sales, collect customer data, manage inventory, minimize mistakes or theft, remain compliant with state regulations, and more. However, not all cannabis POS systems have all of these features, and not all cannabis POS […]
5 Must-Have Dispensary Technology Platforms for a Successful Opening
Make sure your dispensary is set up for success. Get yourself off on the right foot by having the right tools in place from Day One. Having these five dispensary technology tools in place can help you pull off a smooth grand opening and ensure your ready for the transition to every day. Dispensary Point […]
Dispensary How-To: How to Nail the Best Practices of the Press Release
Press releases are as old as the media, but that doesn’t mean they’re yesterday’s news. Getting your dispensary written about is one of the most powerful tactics in your toolkit, with the potential to grant you powerful visibility, authority, and often great word-of-mouth all at the same time. And here’s a little secret: They’re easier […]
How to Build Your Dispensary Mailing List
Despite being one of the oldest digital marketing strategies in the book, email marketing still works. According to one recent survey, 59% of marketers said that email marketing was their biggest source of ROI. Plus, the public has proven to be quite receptive to email marketing. According to a 2016 survey, 73% of millennials prefer […]
The SAFE Banking Act: Why It Could Be a Breakthrough for Cannabis Entrepreneurs
The lack of a financial infrastructure is one of the biggest roadblocks to stability and growth in the cannabis industry. Many financial institutions refuse to handle accounts associated with the cannabis industry; many that do reverse course without warning, leaving entrepreneurs scrambling to pay their employees and suppliers with little to no warning. It’s a […]
How Dispensaries Can Make The Most Out of Segmentation
Segmentation can help your dispensaries spend their marketing dollars more efficiently. Instead of just casting a wide net and hoping for results, segmentation allows marketers to better target specific customers with precise messaging. While the “spray and pray” technique can get you some sales, segmentation results in a higher ROI and better relationships with your […]
Weedmaps Taking Down Fake Shop Listings
If you’re in the cannabis business, Weedmaps is a fact of life. The popular online dispensary directory is the go-to resource for customers looking to find local cannabis suppliers and brands, browse dispensary menus, and place orders online. Whether or not you choose to pay their steep fees for sponsored listings, Weedmaps can’t be ignored. […]
The 54 Best Cannabis Business Directories For Dispensaries
It’s crucial to build local citations and NAP (mentions of your name, address, and phone number) to improve local search engine rankings for your cannabis dispensary and ensure your shop is showing up when people run a search. To make things easy, we’ve researched and created a comprehensive list of cannabis business directories that are […]
How To Optimize Your Dispensary Website For SEO
On-page optimization is one of the most important parts of the SEO process. It ensures that each webpage in your network is set-up to rank as high as possible and earn as much traffic as it can. But with so many factors to consider, where do you even begin optimizing your site? Read on to […]
4 Types of Blog Posts You Should Be Writing
When it comes to your cannabis blog, variety is a good thing. Just like your customers like different products and consumption methods, they like different content too. Plus, because your blog posts can help boost your SEO, it’s important to make sure you’re diversifying in the right direction and checking off all the boxes. Ready […]
Make More Sales with Dispensary SMS Marketing
Let’s cut to the chase: if you aren’t doing Dispensary SMS marketing (i.e., text message marketing), then you’re missing sales. Not to put too fine a point on it, but SMS marketing is a crucial tool for dispensaries looking to connect with their customers, drive engagement, and increase sales. When combined with other digital marketing […]
Tip of the Week: How to Set Holiday Hours in Google My Business, Yelp and Bing
One of the most important aspects of managing your business can be ensuring your listings across the Internet are detailed and accurate. During high-traffic periods such as the holidays, relaying up-to-date information to your customers is essential to avoid confusion and, in turn, maintain efficiency throughout the busy season. If you’re wondering how to set […]
Free Workshop: Supercharge Your Website
Foottraffik and dutchie will be hosting a free workshop for growth-oriented dispensaries this Thursday at 1 PM PST (4 PM EST). If you haven’t already, sign up now! We’re gearing up for a great time and would love for you to join us. What During this workshop, participants will get actionable information they can use […]
4 Ways to Make the Most of Your Dispensary Menu
So you’ve made the leap and chosen your ideal online dispensary menu. Now, you have to encourage your customers and website visitors to use it. How can you increase visibility and get more people to check it out online? These 4 things can help you drive more traffic to your menu and ensure you’re reaping […]
How to Find Your Ideal Online Dispensary Menu
If you choose the right online dispensary menu, it can efficiently share your inventory with your site visitors, help them learn more about your products, and allow them to place an order for in-store pickup or delivery. Ultimately, if you don’t use the right menu, you end up leaving money on the table. In this […]
Why Managing Reviews Is Crucial for Your Dispensary
All businesses eventually make mistakes, and all shoppers eventually have bad experiences. In a digital and interconnected world, this means that bad reviews are inevitable. Regardless of who is really at fault or what actually happened, the story a review tells will affect your business one way or another. According to a 2017 survey, 68% […]
Why Search Intent Matters for Dispensaries
If you’ve ever used a search engine with built-in autofill or an autocomplete function, it may have seemed like it knew what you were going to search for before you actually searched for it. That’s because it probably did. Search engines have long been working on algorithms that can detect what a person is searching […]
Tips for Writing a Press Release for Your New Dispensary
Press releases provide businesses with a way to share positive or newsworthy statements with the media. Yet many businesses fail to recognize their value when it comes to digital marketing. Press releases are an excellent way of promoting new products, services, or events. Perhaps just as importantly, they can work wonders for brand exposure, relevance, […]
5 Tips To Help You When Creating A Call To Action
Calls-to-action (CTAs) seek to convert viewers into leads and customers. Compelling CTAs that inspire immediate action are effective sales tools that can be deployed in a variety of mediums, ranging from landing pages to social media content. Calls-to-action have the ability to give your conversion metrics a serious boost. For instance, one recent study found […]
Boost Your Signal: Appealing to Surrounding Areas
Located in a small town or city? Looking for customers outside your immediate area? Appealing to surrounding areas with local content is a great way to build recognition in your area and boost your local SEO. But what if “local” just isn’t enough? If you need to expand beyond your town limits and appeal to […]
FAQ Page Examples and Tips You Can Use Today
Having to answer the same questions over and over again can really become burdensome and frustrating for budtenders. Yes, it’s an important part of the job, but it’s also useful to create an FAQ page that conveniently provides useful info to site visitors. An effective FAQ page will educate your customers and can save your […]
Guidelines for Writing an About Page for Listing Sites
Online cannabis directories are an easy and convenient way for customers to find local cannabis dispensaries, products, and events. Directories like Weedmaps and Leafly can even give customers on-the-go directions to the nearest dispensary that carries their favorite strain. For dispensaries, this means that effectively taking advantage of cannabis directories and listing sites can lead […]
Important CTAs You Should Have on Your Dispensary Website
A call-to-action (CTA) is a crucial part of directing action and driving user engagement. However, there really is no ‘one-size-fits-all’ approach to creating a call-to-action. Instead, effective calls-to-action must be customized in order to clearly direct individuals in different situations or circumstances. Whether it’s a call-to-action that inspires potential customers to “sign up now” for […]
