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Foottraffik Text Marketing for Dispensaries

8 Text Marketing Do’s and Don’ts for Cannabis Dispensaries

Cannabis customers often look forward to a trip to the dispensary. It can provide a level of personalized care and attention that customers don’t find in other retail spaces. Text marketing for dispensaries is a great way to extend this same sense of commitment to your customers when they aren’t in your dispensary and keep […]
countries with legal cannabis 1

Legal Cannabis Around the World: Welcome, Luxembourg

In a crowd-pleasing announcement that also raised the minimum wage, granted 2 additional paid days off, and made public transit free, the country of Luxembourg became one of the latest countries with legal cannabis. The change was announced on November 29th, 2018, making them the first country in the EU to officially legalize. Representatives of […]
dispensary reviews on mobile

The Dangers of Dispensary Review Schemes

The early stages of marketing a new dispensary can be hard. Trying to increase your foot traffic and get people through the door can be hard. When your business isn’t well-established on the Internet, it can be tempting to sign up for a quick fix that will help you generate plenty of positive dispensary reviews […]
Massachusetts Legalization signsign

Massachusetts’ Adult-Use Dispensaries Sold Over $4.8 Million in 2 Weeks

Long lines and traffic were certainly expected as dispensaries opened up in Massachusetts this past November. Enthusiasts predicted a high turnout and big sales. But the first five days of Massachusetts legalization of recreational cannabis still went beyond what many industry analysts anticipated. Between only two licensed dispensaries statewide, customers purchased more than $4.8 million […]
Google Activity Cards for Dispensaries

How Google Activity Cards Can Assist Your Dispensary

Google is one of the most important tools for any business to master to maximize both knowledge and reach. While Google has grown to offer services from email to word processing to file-sharing and much more, its flagship service continues to be its status as the world’s largest and most important search engine. Google makes […]
Foottraffik Cannabis SEO dispensary marketing

7 Ways SEO Can Grow Your Cannabis Business

Many dispensary owners think they don’t need an SEO strategy. Maybe they figure since most of their business comes from word-of-mouth or advertising, they’re good. Or that publishing some posts in WordPress will be enough to draw some traffics. Whatever the reason, ignoring SEO is a mistake. In fact, SEO is just as important, if […]
michigan cannabis laws

Michigan Cannabis Laws: Recreational Cannabis Has Come to the Midwest!

Legal cannabis has come to the midwest! On December 6th, 2018, Michigan cannabis laws were changed to legalize recreational cannabis. Michigan already legalized the medical use of cannabis in 2008, making them the 13th state to do so; and now they’re the 10th state to join the ranks for legal recreational cannabis. It’s expected to […]
branded searches laptop and phone

Get the Most Out of Search: How to Use Branded Searches Effectively

When developing a search engine optimization strategy, we often opt for search terms we believe will be searched by the largest amount of people. Non-branded searches can be lucrative, as they can be expected to deliver high traffic owing to how many people search for common words or phrases. However, branded searches can also be […]
Dispensary Advertising on Facebook

Hallelujah! Facebook Lifts Advertising Ban on Cannabis. Finally.

If you’re in the cannabis industry, you’ve no doubt experienced the frustration of trying to work with Facebook and their advertising ban on cannabis. Facebook regularly deletes the company pages of cannabis dispensaries. And, of course, cannabis companies have been barred from purchasing advertising. All of this makes dispensary advertising difficult and tedious. Well, thanks […]
states voting for legalization 2018 US map with green cannabis flag

Happy Legalization Day! Here Are the States With Cannabis on the Ballot

States voting for legalization in 2018?  It’s happening! The 2018 midterm elections are already a white-hot flashpoint, projected to be a referendum both on the nation’s political course and on the divisive cultural forces shaping it. But we’re hoping the upcoming elections — Tuesday, November 6th, in case you’ve forgotten — will also be an […]
Foottraffik Dispensary E-Commerce Software

Start Selling Online with Dispensary eCommerce Software

Up-to-date menus matter to your dispensary customers. Often, customers will stop by a dispensary because they know what they want is in stock. Why not make it even easier for them to get their hands on your products by monetizing with a digital menu? Dispensary eCommerce software can help you generate online cannabis sales. Several […]
Michigan marijuana

How Will Legalization Affect the Michigan Medical Marijuana Industry?

With legalization on the ballot this November 6th, the Michigan marijuana industry is buzzing with excitement. The latest polling numbers show the proposal has more than enough support to pass, and when it does, Michigan is primed to become one of the largest cannabis markets in the country. Marijuana entrepreneurs in the Great Lakes State […]
Michigan recreational marijuana

Join Foottraffik at Michigan’s 1st Commercial Cannabis Conference and Expo

If Michigan Proposal 1 receives enough yes votes on November 6th, the state will become the eleventh to legalize the recreational use of marijuana. The Marijuana Legalization Initiative will allow individuals 21 or older to use or possess marijuana within Michigan’s borders and appears to be pretty popular with Michigan voters. Michigan recreational marijuana will […]
Cannabis News Canada

Marketing Under the Canadian Cannabis Act

Cannabis stocks are riding high and many Canadians are excited about the legalization of adult-use cannabis that occurred on October 17th, 2018. At the same time, provincial governments, licensed producers, and licensed retailers have been trying to parse the Cannabis Act in order to better understand how the various regulations will affect them. The first […]

Banned! Google Removes Anonymous Reviews

It’s official. Google removes anonymous reviews. Google confirmed that it will no longer accept anonymous reviews and has been deleting all of them from Google My Business since May 2018. As a crucial part of a robust local SEO strategy, reviews help share what’s so great about your shop. While this news means you’ll likely […]
Gateway Cannabis Dispensary Startup Accelerator podcast

Gateway Cannabis Startup Accelerator: Vision to Virality (Podcast)

Do you want to build the next great cannabis company? You’ll need to attract, engage and nurture a loyal fan base. Ben Larson, from Gateway Cannabis Dispensary Startup Accelerator, based in Oakland, interviews Guillermo Bravo (CEO of Foottraffik) and Chikodi Chima ( on marketing best practices and how to take your cannabis company from “vision […]
Cannabis Marketing Podcast: An Interview with Cannabis Radio

Cannabis Radio Dispensary Marketing Podcast: How to Attract and Retain Loyal Lifelong Customers

Foottraffik founder and CEO, Guillermo Bravo, was recently featured on the Cannabis Radio cannabis marketing podcast, 420 Clouds Cannabis Connection, to discuss dispensary marketing. Host Alex talks to Guillermo about Foottraffik’s dispensary success formula: Attract, Engage, and Nurture. Following up on his New West Summit presentation — Marketing and UX: Targeting The Cannabis Consumer — Guillermo shares […]
Cannabis UX design

Cannabis Brands Designed to Enhance User Experience (UX)

What is User Experience (UX)? User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function. What UX Designers do goes Beyond UI […]
Cannabis Dispensary KPIs: Key Performance Indicators for Your Cannabis Dispensary

53+ Key Performance Indicators (KPIs) for Cannabis Dispensaries

Designing an effective marketing plan for your dispensary requires something more than just a strategy, it requires tracking and monitoring the progress of your initiatives. Most businesses often measure success strictly by looking at incoming sales, but there’s another factor to consider: cannabis dispensary KPIs, or key performance indicators. You are about to learn why […]
alaska facebook business page removal

Alaska Cannabis Crackdown: Facebook Shuts Down Marijuana Dispensaries’ Pages

Legal cannabis dispensaries in Alaska — including the patients and customers they serve — (once again) appear not to be welcome on Facebook. According to reports, Facebook either suspended or entirely deleted Facebook business pages of at least half a dozen legal cannabis retail dispensaries in Alaska. While Google, Facebook, and Twitter have long prohibited […]
google my business for cannabis dispensaries

How to Add Your Cannabis Dispensary to Google My Business

Over the past 18 years, Google has not only changed the way consumers use the internet but also the way that businesses display themselves online. One area which Google has been pushing the envelope is in regards to location-based searches, which can be huge for a dispensary. Local search and local SEO is becoming one […]
On-Page Optimization for Cannabis Dispensaries

8 On-Page SEO Techniques to Increase Cannabis Dispensary Local Rankings

If you’re looking to attract new customers to your business’ website, then learning about on-page optimization for cannabis dispensaries should be on your to-do list. Cannabis dispensaries can significantly benefit from investing time and resources into optimizing their website with on-page SEO. We’re going to break down the factors that are essential in optimizing your […]
Link building for cannabis dispensaries

17 Link Building Strategies to Boost Cannabis Dispensary Local SEO

Mastering local SEO and link building for cannabis dispensaries is imperative to marketing your business. Search engines, like Google and Bing, use these links to measure the authority of your business’ website, making it a crucial component of your marketing strategy. While it’s not quick and easy to acquire a hyperlink, we have compiled a […]
cannabis dispensary local NAP

How NAP Listings Can Enhance Your Cannabis Dispensary Local SEO

The world of the internet presents two primary initiatives to capitalize on SEO. You have your general SEO with a goal of reaching everyone everywhere at all times. Then, you have your local SEO with a particular focus on optimizing your strategy to attract people to your specific community and location. For a dispensary in any given city, you must have an […]
how to optimize mobile for local cannabis dispensaries

8 Mobile Optimization Factors for Cannabis Dispensary Local SEO

Google has confirmed that approximately 1 in 5 searches has local intent, so learning how to optimize mobile for local cannabis dispensaries is more important than ever. Cannabis dispensaries who choose to ignore local search optimization (SEO) are missing out on new customers and the resulting revenue. With searches on mobile devices trumping those on desktops, having […]
How to Optimize Anchor Texts for Cannabis Dispensaries

Anchor Text Optimization for Cannabis Dispensary Local SEO

Anchor text is the visible, clickable words in a piece of content used to link to another site. Learning how to optimize anchor texts for cannabis dispensaries is just one aspect of a well-rounded search engine optimization strategy. When using anchor text, you can choose from several different formats: Exact Match This is when the […]
how to optimize images for local cannabis dispensaries

5 Steps to Image Optimization for Cannabis Dispensary Local SEO

Images are slowly becoming more and more vital in all aspects of a digital marketing campaign. From the local SEO standpoint, using images on your site correctly can result in greater foot traffic and increased sales for your dispensary. That means that learning how to optimize images for local cannabis dispensaries should be a priority for anyone […]
how to write meta descriptions for cannabis dispensaries

How to Write Meta Descriptions for Cannabis Dispensary Local SEO

The meta description is what search engines display as the “snippet” of your site in the organic search results, right below the blue “clickable text” (your page title) in the SERPs. The meta description length should be around 135-200 characters. Cannabis dispensary meta descriptions are crucial for SEO, meaning that learning how to write meta descriptions for […]
how to write title tags for cannabis dispensary local seo

How to Write Title Tags for Cannabis Dispensary Local SEO

Title tags are another crucial factor in optimizing your dispensary SEO and organic marketing strategy. Looking to grow your business through broadening your online business? Read on for how to write title tags for cannabis dispensary local SEO ranking. Meta Title Tags, also known as title elements, are placed within the <head> sections of the website […]
how to perform keyword research for dispensaries

Keyword Research for Cannabis Dispensary Local SEO

Keyword research is the foundation of SEO. It all starts with what word your customer types into the search box. We must first analyze when, how, and what people are searching before we can optimize a website. How to Perform Keyword Research for Dispensaries: Keyword Research Tools To get data on keyword targets, demand, and […]