Platinum Dispensary Marketing Bundle
Dominate your local competition and stand out as the obvious choice! Learn more...
As a busy retail store owner, we know you most likely lack the time and expertise to successfully leverage digital marketing for your business, let alone keep up with all the constant marketing trends, industry trends, and algorithm changes.
Digital marketing for brick and mortar retail stores drives website traffic and foot traffic into your dispensary. We understand the competition is fierce, and it’s only going to become more challenging as the cannabis industry continues to grow.
That's where Foottraffik comes in….
We've been helping dispensaries rank on the first page of Google and drive more customer actions for 3 years now, and counting... We know what works and have a deep understanding of the unique marketing needs (and pain points) of cannabis dispensaries.
That's why we have chosen to focus our marketing packages exclusively on driving more sales for cannabis dispensaries. By combining Content Marketing, Reputation Management, Local Listing Syndication and SEO, we have developed a well-rounded online marketing approach that works synergistically and produces lasting results.
Scroll through and click on each service or software below to learn more...
What is SEO?
SEO stands for Search Engine Optimization. It’s the work that goes into a website to make it appear higher in the results of search engines like Google and Bing.
How does SEO work exactly?
Search engines like Google look at two things when evaluating your website and deciding where to rank it - RELEVANCE and TRUST. RELEVANCE is the content of a website and the code behind the scenes. If your code is optimized and the content on your site is relevant to a search, Google will move you up in the rankings. TRUST refers to how many other sites on the internet are linking back to your site. If a large number of high-quality sites are pointing to you, Google will start to trust you and move you up in the rankings.
How long does it take to see results?
Good SEO can’t be done overnight, it takes time. Many of our customers start to see results in 3-4 months. In fact, over 80% of our small business clients can reach the 1st page of Google after 6 months if the right conditions are met.
Does SEO work for every type of business?
Yes! As long as your business offers a viable product or service at a reasonable price, then SEO can move your website higher in search rankings and drive more sales.
How will I know that SEO is working?
We provide total transparency into all of the work that we perform. Each client is be given access to a custom reporting dashboard that shows every single SEO action being performed both on and off their website. You will be able to track every dollar of your SEO spend, as well as monitor keyword movement and overall performance. We also provide monthly updates to all SEO customers to review campaign activity and performance, ensuring that your goals are being achieved.
Can I cancel my other forms of advertising and just use SEO?
We do not recommend using SEO as a replacement for what you’re currently doing. SEO compliments other forms of advertising like print and radio, and you will see the most impact by adding SEO to your current marketing efforts.
Can I send in customer contact information as it comes in?
Review requests will only be sent out to customers once a week with each new list your client provides.
Why do I need to purchase Customer Voice in order to use this service?
Customer Voice is the platform that enables Review Response and other review-related services.
Can I change the review sites the positive reviews are posted to?
Yes, in fact, we encourage it. During your monthly call with Digital Agency you can work with the agent to strategize and choose which review sites would benefit most from positive reviews.
Can I customize my Review Request emails sent to my customers?
During your onboard with Digital Services, you’ll be able to choose from set email templates or upload your own.
Do I have the choice of which review sites my reviews are posted to?
You can choose between 3rd party review sites like Google and Facebook,.
Is this a stand-alone service or can I use it with others?
The only app needed to use Review Request is Customer Voice. However, Review Request can be used to support other services such as Review Responses, or it can stand on its own.
Why is it important for me to respond to reviews, both positive and negative?
Customers appreciate when they feel their voice is heard, whether the reviews are positive or negative. Responding to a negative review can help your business understand what went wrong and how to fix it.
Why can't I just delete my negative reviews online?
Unfortunately, negative reviews cannot be deleted off of 3rd party sites. However, reviews that violate that site's terms and conditions can be flagged. If the listing site agrees with our request, they will remove the review.
What is the time frame to make any suggestions or edits to the suggested negative review response?
We will provide you with 24 hours to make any edits or suggestions to the response. If we do not hear from you within this time frame, we will post the response on your behalf.
What kind of content will you include in my review responses?
Positive review responses will be personalized and tailored to the review content. Negative reviews will be apologetic, frame the business in a positive note and invite the reviewer to take the conversation offline.
Does this service cover review responses in another language?
No, the Digital Agency only responds to reviews in English.
Can’t I just delete my negative reviews?
Unfortunately, we cannot simply remove a review from the internet. Every reviewer is entitled to their voice. What we can do is flag a review that violates that site’s terms and conditions. If that particular listing site agrees with our request, they will remove the review. We would still advise responding to the review in the meantime. This way other potential customers (who may not know the reviewer is misinformed) will not assume the review is accurate.
Do you monitor comments after a review response is posted?
We respond to your reviews, but we do not monitor those conversations any further after responding.
There are online reviews for my business but I do not have access to the listing sites they are posted on.
To ensure we can respond to reviews on this source, our team will manually claim/ verify the listing source. To complete this process there may be additional steps required by you and our team will advise if your assistance is required.
How do I get more reviews on my listing sites?
Consider having us run a review generation campaign. Our platform can be used to solicit reviews from customers by simply uploading a list of customer names and emails. You can ask for feedback and direct them to leave this feedback on popular sites like Facebook, Google and Yelp. We ran a campaign for one of our clients with approximately 100 email contacts. As a result, it generated 2-3 positive reviews in less than two hours and increased their average star rating from a 2.1 to 3.1.
Will you respond to my existing review backlog?
Review Management only covers reviews posted after your accounts initial start date.
Why is it so important to respond to both positive and negative reviews?
By responding to online reviews you are thanking and acknowledging your customers for their feedback, just as you would if they were to compliment your business in person. A response to a negative review is for the benefit of anyone seeing that review, not just the reviewer. It shows the business is aware of any issues their customers may be experiencing and that they are actively working to resolve these issues.
Can I still personally respond to my reviews?
Absolutely. If you see a review that you want to specifically address, you are more than welcome to post your own response. If our team sees you have already responded to a review we will mark this task as completed in our system.
I have topics I'd like for blog content, can I submit topics to your writers?
Absolutely! We encourage this as you know what your customers want to learn more about better than we do. Any question you hear over and over again from your customers makes for an excellent blog post topic.
How do I get started?
As soon as this service is Activated in your client dashboard & we receive payment, we will place your order and notify our content marketing team. Your account manager will be in touch via email and will provide a link to an online Google form we need you to fill out so we can learn more about your brand, your customers, and your goals for content marketing.
How often will the blog post be published?
For the Silver Dispensary Marketing Package, and for this A La Carte Blog Post service – we create & publish one post per month. Do you want more blog posts written? Just contact us, we have Blog Packages for 2 posts per month, or 4 posts per month. If you need more than 4 posts per month, we can provide a custom quote for this service.
Can I review the blog post before it gets published?
Absolutely! We can notify you once a draft post is ready for your review. If you have a WordPress website, we can share exactly how the post will look once published. You then have 48 hrs to review, request edits or approve the content for publication.
Who will be named the author of the blog post(s) you create?
That is entirely up to you. Since we provide ghost-written content, you can decide who from your company you’d like to attribute as the author. If you’d prefer to use our author’s real names, we can accommodate that request also. We do highly recommend a real author name though, as “admin” or your business brand name may feel impersonal to your readers.
I prefer longer content. Can you provide this?
Yes! We completely understand how some topics require more words to get a point across or educate on a topic. A 500-word post is the minimum length we recommend, however, if you’d prefer an 800-word post or more of an epic post of 1,000 or more words, please contact us for a custom quote. Also note, longer posts will take longer to create and publish.
What will each blog post look like?
As far as what the reader will see, each published post will include a blog title, bolded headers, a featured image, additional images within the body content (2 per 500 words), and a call-to-action at the end.
Why do customer reviews matter?
Consumers often search online for a local business with recent reviews and an average review rating of at least four stars. If a business doesn’t fall into that category, there’s a good chance they’re losing potential customers to competitors. To avoid losing sales, it’s important to continuously generate positive reviews while managing the negative ones.
Why is it important to continuously generate new reviews?
For local businesses, having a steady stream of recent reviews is crucial. 73% of consumers say reviews written more than 3 months ago aren’t relevant anymore. Customers want to see reviews that relate to the business as it is today.
Do SMS credits expire?
Yes, unused SMS credits will expire at the end of each month.
What if I run out of SMS credits before the end of the month?
SMS add-ons are stackable. If you run out of credits before the end of the month, simply purchase another add-on.
Why is a strong presence important for a local business like me?
A strong online presence is the first step toward success. Your customers and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it’s extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.
Why is it important for local business like me to have a mobile optimized listing?
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
How does Listing Distribution work?
Listing Distribution submits your business information to the main data aggregators: Neustar/Localeze, Acxiom, Factual, and Infogroup.
Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.
When multiple sources have consistent business data, two outcomes occur:
1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data
2. Good backlinks are created with more referring sources to the business’ website creating better SEO.
What is a data aggregator?
Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.
How often can I make changes to my business profile?
You can update your business profile as much as you want while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.
How often are listings sent to the data aggregators?
When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every week to ensure that aggregators always have the most accurate version of your listing.
What if a business has duplicate listings—how does Listing Distribution take care of those?
We submit the listing to the data aggregators, and they have their own process to eliminate duplicate listings.
How long does Listing Distribution take?
As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.
Why is Listing Distribution a yearly subscription?
Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.
Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.