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Cannabis content marketing is a great tool for your dispensary search engine optimization strategyCannabis content can help you rank higher and educate your customers at the same time.

cannabis consumers

Cannabis Consumers: Understanding the Landscape, Tailoring Your Message

Once upon a time, the phrase “cannabis consumers” meant one thing: Stoners. These days, of course, the landscape couldn’t be more different. With adult-use cannabis legal in 16 states and the District of Columbia, medical use in 36, a large majority of Americans now have access to some form of cannabis, and they’re increasingly hyper-focused […]
dispensary podcast

Cannabis Marketing Tips: Should You Make a Dispensary Podcast?

Even before COVID-19 locked us all in our apartments for a year, long-form content such as podcasts were experiencing a huge and historic resurgence. But the pandemic only highlighted an existing hunger for deep dives, long-running conversations, and the simple pleasure of hearing someone who really knows their field explain how things work. If all […]
creative 420 campaigns

The Most Creative 420 Campaigns from Non-Dispensary Brands

Whether or not you partake of cannabis, you’re probably aware of what “4/20” is: The code for “International Pot-Smoking Day.” And while the story of how the name came to be is a mini-epic in and of itself—centering on a group of rule-breaking early-‘70s high schoolers—there should be no confusion over what it’s come to […]
dispensary tiktok

Going Social: Should You Make a Dispensary TikTok Account?

For a second there, it looked as though the US was going to “unlike” Chinese social media giant TikTok. But the video-sharing app is back and more popular than ever, boasting over a billion users worldwide as of early 2021. As such, it’s one of the most popular platforms for marketers, especially those who leverage […]
dispensary virtual events ft

Virtual Events Your Dispensary Should Hold Right Now

Zoom feels like it’s a way of life right now. And while COVID cases are down and some areas are returning to business as usual, dispensary virtual events are here to stay. They’re convenient, they can reach more people, and you can record them to share over and over again. You can even use a […]
Social Media Marketing

Why Social Media Marketing for Dispensaries is Important, Now More Than Ever

From the ways we shop to how we congregate and relax, the COVID-19 pandemic has thrown nearly all of our assumptions, patterns, and habits into disarray. But a year in, and with—fingers crossed!—an end in sight, some valuable insights about the role of digital marketing are becoming clear. And if you’re a dispensary owner/operator, these […]