Reviews are a critical factor in the reputation of your dispensary and the success of your digital marketing campaign. Reviews increase the visibility of your dispensary, improve SEO, and help customers see your business in the eyes of other clients. To make things easy, we’ve outlined the best practices and a script for budtenders to assist you in acquiring reviews.
- Ask permission before sending a review request.
- Ask permission at the peak of your customer’s happiness.
- Request a favor, not a request. Customers will respond better if you ask a favor and will be more inclined if they know they’re helping you out.
- Let your customer know it will only take a few minutes to write a review.
- Let your client understand how you benefit from their favor
- Reviews make our business more visibility online.
- Gives others an opportunity to learn about us.
- Helps people see our business through the eyes of our customers.
- Get your client’s primary email address. A large number of customers have multiple email addresses, so make sure you get their primary email address.
- Tell them how much writing a review means to you.
- Tell them that you’re looking forward to reading their review.
- Use your words and personality. The budtender script below is a template which should be updated to match your brand.
- Be consistent, ask everybody!
Step 1: Ask for a favor.
“I’d like to ask you a favor, Jessica. Would you mind taking a few minutes to write a review for me, please? Your comments help others know what to expect when looking for a dispensary.”
If yes, move to step 2. Most customers are willing to write a review, but you have to do a good job in asking for the favor. If no, say
“Is everything ok? Were you happy with the service?”
Normally the excuse is they don’t like writing reviews or putting their name on the internet. If they don’t want to write a review, thank them, and move on. Most dispensaries receive 500 customers or more per day, so there are more opportunities to get reviews.
Step 2: Get Primary Email.
“Thank you, Jessica. I’d like to send you an email with a link to where to review us (and we will never, ever share it with anyone) is that OK? What’s your primary email address please?”
Confirm it for accuracy, repeat the email back to them, and make sure you get the right email address. Add the email to your preferred email marketing platform, and automatically send them an email requesting a review.
Step 3: Show gratitude and expectation.
“Thanks for offering to do this Jessica, it means a lot to me. I’m looking forward to reading your comments.”