Archives of Local SEO

Cannabis Dispensary Local SEO can help your business stand out. Use our resources to help to achieve your goal of ranking businesses in top search results.

search intent

Why Search Intent Matters for Dispensaries

If you’ve ever used a search engine with built-in autofill or an autocomplete function, it may have seemed like it knew what you were going to search for before you actually searched for it. That’s because it probably did. Search engines have long been working on algorithms that can detect what a person is searching […]
2 months ago
appealing to surrounding areas

Boost Your Signal: Appealing to Surrounding Areas

Located in a small town or city? Looking for customers outside your immediate area? Appealing to surrounding areas with local content is a great way to build recognition in your area and boost your local SEO. But what if “local” just isn’t enough? If you need to expand beyond your town limits and appeal to […]
3 months ago
google rating guidelines

How Google’s Rating Guidelines Can Help Your Dispensary SEO

Google’s Quality Rater Guidelines (GQRG) are a set of rules and recommendations that guide the work of Google’s quality raters. The guidelines function as a sort of textbook that instructs quality raters on how to do their work. Google’s quality raters provide feedback and recommendations to Google in the pursuit of improving the quality, credibility, […]
5 months ago
dispensary list

Are You Featured on the Right Dispensary Lists?

As the legal cannabis market continues to expand, dispensaries are looking for new ways to reach potential customers. One method of increasing your dispensary’s exposure is by getting listed on a dispensary list. A dispensary list is just that — a list of dispensaries that are sorted and arranged based on different filters of features. […]
6 months ago
local SEO audit

Why You Should Do a Local SEO Audit Right Now (and How)

Audit: it’s a scary word that’s often associated with IRS investigation. But an audit (also known as an examination) of the state of your business can sometimes be a necessary thing. When it comes to marketing your dispensary online, a local SEO audit is especially crucial. Let’s take a look at why local SEO matters […]
7 months ago
Google my business post

Why You Should Make a GMB Post Right Now

Google My Business (GMB) posts are an effective way to increase your dispensary’s visibility, establish its online presence, and optimize its website for search engines. And best of all, they’re FREE! Developing your Google My Business profile is an easy and cost-effective way to interact with potential customers. Your profile can provide search users with […]
8 months ago
ROI reviews reputation management

The ROI of Reputation Management and Why It’s Worth Your Time

Put simply, reputation management refers to the strategies and efforts your company (or dispensary) invests in controlling and influencing how customers perceive your brand. The ROI of reputation management refers to the return-on-investment you can expect from online reviews. Social media reviews rule, so what your customers are saying about you on sites like Yelp, […]
9 months ago
cannabis blog

Why Your Dispensary Needs a Cannabis Blog

Every stock market blog and podcast is chronicling the rise of cannabis stocks. Along with investors, there are hordes of individuals hoping to cash in by starting cannabis-based businesses. And this is just the start. Legal marijuana sales are expected to hit $57 billion in North America by 2027. So how can you make your […]
10 months ago
Google Maps 'Follow' Button

How Dispensaries Can Use the Google Maps ‘Follow’ Button

Google has done it again! Don’t worry. It’s a good thing this time. The latest from Google is that they launched a Google Maps ‘Follow’ Button to business listings. Sounds ok, right? It gets better. When your customers (or users considering a visit to your dispensary) choose to “follow” your cannabis dispensary, they’ll get automatic […]
11 months ago