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managing reviews

Why Managing Reviews Is Crucial for Your Dispensary

All businesses eventually make mistakes, and all shoppers eventually have bad experiences. In a digital and interconnected world, this means that bad reviews are inevitable. Regardless of who is really at fault or what actually happened, the story a review tells will affect your business one way or another. According to a 2017 survey, 68% […]
2 months ago
review sites

The Review Sites That Matter Most for Your Dispensary

Positive customer reviews are crucial to building a strong and reputable brand, especially in the internet age. Positive reviews and testimonials can be utilized as differentiators that work to separate your dispensary from other local competitors. In fact, approximately ⅓ of respondents to a recent Hubspot survey indicated that customer reviews on review sites played […]
4 months ago
fake google listings

How Google is Fighting Back Against Fake Listings

In June of this year, The Wall Street Journal published an article exposing the runaway problem of fake listings in Google’s search results. The publication’s researchers had discovered nearly 11 million fake business listings on Google Maps, sometimes known as GMB spam. Following the publication of the article, Google promptly released a statement committing itself […]
4 months ago
budtender training dispensary

Dispensary Basics: Proper Budtender Training

One of the most important aspects of managing any dispensary is ensuring your staff is knowledgeable and efficient. More than anything else, the staff you hire will make an impression on customers and represent your brand with every action they take. While standards for training dispensary staff are still being developed, there are principles that every […]
4 months ago
dispensary experience

Crafting a Comprehensive Dispensary Experience

What happens when your customers walk through your doors is crucial. Despite the popularity of online ordering in the cannabis space, cannabis customers still use dispensaries to discover the breadth of products available and to make their purchases. Developing a dispensary experience that is both aesthetically pleasing and satisfying to customers is essential for thriving […]
4 months ago
disclaimers

Important Disclaimers Your Dispensary Website Should Have

Legal disclaimers are necessary for the cannabis industry, just as they are for countless other industries. They are generally used to avoid or limit potential liabilities stemming from your business and the products it sells. Not only do they protect you, but they communicate integrity and honesty to your customers. However, there are many types […]
5 months ago
google rating guidelines

How Google’s Rating Guidelines Can Help Your Dispensary SEO

Google’s Quality Rater Guidelines (GQRG) are a set of rules and recommendations that guide the work of Google’s quality raters. The guidelines function as a sort of textbook that instructs quality raters on how to do their work. Google’s quality raters provide feedback and recommendations to Google in the pursuit of improving the quality, credibility, […]
5 months ago
effect of online reviews

Friend Or Foe? The Effect of Online Reviews On Your Search Ranking

Once upon a time, a dissatisfied customer of your business might have made an angry complaint to the manager or ranted to their friends. Nowadays, though, that same dissatisfied customer can wield the power of internet reviews to air their grievances, making their criticism available for all to read. To make matters even more complicated […]
7 months ago
Reputation management dashboard

How to Fight GMB Spam (and Why You Should)

While the age of the Internet has brought success to many new businesses, it has also created dangers and challenges for business owners. Any business that wants to be successful must learn to master the new environment of digital marketing and overcome the difficulties presented by this terrain. One of the most common features of […]
7 months ago

How to Delete a Google Review: Tips and Best Practices

At some point, someone is going to say something bad about your business. It may be that they received poor service, or it could be that they’re having a bad day and decided to take it out on your staff and then post negative comments on Google Reviews. Is there anything you can do about […]
8 months ago