Archives of Digital Marketing

Cannabis dispensary digital marketing refers to advertising through digital channels such as Google Ads, display ads, search engines, websites, social media, email, and mobile apps.

dispensary shopping cart abandonment

How Dispensary Shopping Cart Abandonment Impacts Your Bottom Line

Have you looked at your daily reports and noticed something was…missing? We’re going to take a wild guess: It’s your shopping carts. A lot of them. As in just under 70%. The numbers for mobile users, by the way? They’re worse. Way worse. Across all industries, abandoned carts are a major problem, and many analysts […]
marijuana advertising network

Marijuana Advertising Network: Your Gateway to Millions of Cannabis Users

Here’s a hypothetical scenario to chew on: You’re a dispensary owner/operator and you’re looking to spread the word about your brand. But once you scrape together the precious hours to conceptualize an ad campaign, write and proof headlines and copy, and find appropriate (and legally compliant) images and design the ads, you realize you have […]
Dispensary Digital Advertising

How to Get More Online Orders with Dispensary Digital Advertising

No matter how you slice it, 2020 was a crazy year. But from the standpoint of the cannabis industry, it was also a year of phenomenal growth. One data point we want to focus on is the growing importance of online sales. Our data shows that those dispensaries with an online ordering component saw an […]
Medical Marijuana Marketing

Medical Marijuana Marketing Basics: Finding Your Target Audience

Between the onerous state and federal regulations on advertising and an increasingly crowded retail landscape, medical marijuana marketing is a special challenge. But take it from us: With a combination of cutting-edge tools and old-fashioned street smarts, it’s far from an impossible task. In today’s post, we’ll lay out a few of the best practices […]
marijuana digital marketing

Marijuana Digital Marketing: 3 Tools To Get Your Dispensary Noticed

When it comes to marijuana digital marketing, there’s a wide range of tools and approaches we lean on here at Foottraffik. What’s more, some of them—like producing YouTube videos or launching dispensary mailer campaigns—aren’t even digital! But especially for those new to the digital marketing game, having such a powerful array of tools at your […]
cannabis ads

Creative Inspiration: The Best Recent Cannabis Ads and Campaigns

Running a dispensary is hard enough without the regulatory roadblocks that can make it feel impossible to just get the word out. But frustrating though it is, it’s not an impossible task. It just requires an ability to think outside the box. Can an ad successfully market a product without naming it? You be the judge. Drum […]
cannabis sales

Tricks of the Dispensary Trade: Cannabis Sales You Should Be Running

The latest statistics on the cannabis industry are truly thrilling. Coming off a banner year—this despite a global pandemic—and with some 12% of Americans self-reporting as being active users, cannabis sales are truly booming. And thousands of entrepreneurs are taking note, applying for cultivation and retail licenses, and taking advantage of a “Green Wave” that […]
Cannabis YouTube Advertising

Leveraging the Power of Video: Cannabis YouTube Advertising

Once upon a time, creating video ads was out of the reach of the average cannabis dispensary. Even if you did manage to scrape together the funds to produce a well-crafted and compelling piece of video content, where would you share it? With YouTube and other major platforms having cracked down on cannabis-related content, there […]

4 Patient-Friendly MMJ Marketing Strategies for Medical Cannabis Dispensaries

As anyone who’s plunged into the marijuana arena knows, MMJ marketing isn’t as simple as sticking the word “medical” in front of “cannabis” and calling it a day. Reaching consumers interested in medical marijuana requires a considered approach that’s in many ways distinct from trying to connect with adult-use consumers. It’s crucial to build trust […]