Archives of Social Media Marketing

selling cannabis

Supercharge Your Sales: Tips & Tricks for Selling Cannabis Online

If the global COVID-19 pandemic has taught us anything—besides how to while away long stretches of time alone—it’s that online shopping is a must. The current data indicates that some 14% of total retail sales occur online. Even if you’re a brick-and-mortar store with an online sales component, you need to be leveraging this fact. […]
how to market cbd oil thinking

Get Seen: How to Market CBD Oil

The CBD market shows no signs of stopping. The global CBD market is expected to hit a whopping $3.5 billion USD in 2021 with a projected 20% year-over-year growth for the better part of the next decade. Quick market expansion and a rosy outlook have led to many new entrants and a more competitive CBD […]
dispensary clubhouse account

Should You Make a Dispensary Clubhouse Account?

Have you heard about Clubhouse? An audio-only chat app that quietly launched in early 2020, it’s been building with shocking speed ever since. By the start of 2021, the platform boasted 10 million active users a week and was valued at a cool $1 billion. What’s the story behind this buzzy new tool? Is it […]
cannabis influencers

Cannabis Influencers: Who They Are (and Why You Need Them On Your Side)

For some entrepreneurs, influencer marketing is a contentious topic. Especially for those of us who came of age in the era of top-down media—we’re talking about radio and television ads, billboards, and other traditional advertising platforms—the idea of compensating otherwise ordinary-seeming people to “like” your product is a bit of a head-scratcher. Of course, what […]
dispensary tiktok

Going Social: Should You Make a Dispensary TikTok Account?

For a second there, it looked as though the US was going to “unlike” Chinese social media giant TikTok. But the video-sharing app is back and more popular than ever, boasting over a billion users worldwide as of early 2021. As such, it’s one of the most popular platforms for marketers, especially those who leverage […]
Social Media Marketing

Why Social Media Marketing for Dispensaries is Important, Now More Than Ever

From the ways we shop to how we congregate and relax, the COVID-19 pandemic has thrown nearly all of our assumptions, patterns, and habits into disarray. But a year in, and with—fingers crossed!—an end in sight, some valuable insights about the role of digital marketing are becoming clear. And if you’re a dispensary owner/operator, these […]
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