Archives of Social Media Marketing

cannabis social media platforms for dispensary

Social Media Trends in 2021: Which Platforms Should Your Dispensary Be On?

When we first began our journey in dispensary marketing here at Foottraffik, cannabis social media was still relatively young. Many marketers didn’t grasp how game-changing this vital new medium would become, allowing brands to speak more directly to consumers than ever before. Or that it would spawn an entire new industry: The influencer economy. Where […]
programmatic advertising

The Next Revolution In Marketing? Understanding Programmatic Advertising

As we recently shared, display ads are a major pillar of dispensary marketing, and for good reason: Especially when they’re optimized with compelling CTAs, call and location extensions to maximize their effectiveness, these ads are a powerful and cost-effective way to grab consumers’ attention. These ads are getting faster and better. Welcome to the era […]

3 Key Considerations When Renting a Space for Your Dispensary

In many legal cannabis markets, the first wave of aggressive growth and expansion has passed. Now—according to some analysts—we’re seeing a period of consolidation as partnerships and acquisitions (and the inevitable closures) lead to a reshuffling of the deck. One of the key factors in determining who stays and who goes will be the cost […]
selling cannabis

Supercharge Your Sales: Tips & Tricks for Selling Cannabis Online

If the global COVID-19 pandemic has taught us anything—besides how to while away long stretches of time alone—it’s that online shopping is a must. The current data indicates that some 14% of total retail sales occur online. Even if you’re a brick-and-mortar store with an online sales component, you need to be leveraging this fact. […]
how to market cbd oil thinking

Get Seen: How to Market CBD Oil

The CBD market shows no signs of stopping. The global CBD market is expected to hit a whopping $3.5 billion USD in 2021 with a projected 20% year-over-year growth for the better part of the next decade. Quick market expansion and a rosy outlook have led to many new entrants and a more competitive CBD […]