Digital Marketing Manager

The ideal candidate has a passion for the digital media landscape and understands the unique attributes of every step in the marketing funnel. A successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role. This is a full-time salaried role with standard work week office hours. Applicants should be based in Puerto Rico for a full-time position, or an independent contractor in the United States.

• You possess a drive to succeed with little supervision, will take pride in helping a company in the cannabis industry succeed and grow, and will become a valued member of an evolving marketing team.
• You're the kind of person who steps outside of their list of given assignments to figure out how you can further impact the business, streamline processes, and improve results or reporting for our clients.
• You're the kind of person who thinks strategically and takes the initiative to find solutions to roadblocks you encounter. You'll work with fun people who will be personally invested in the growth of your career.
• Since your job will be demanding at times, a good sense of humor and a persistently positive attitude is a huge plus.

• Implement & manage search, social, email, SMS, and digital ad strategies
• Assist with WordPress quick edits and setting up tracking.
• Reporting on digital trends and marketing vehicle performance.
• Supporting the management team on an ad hoc basis with reporting and special project execution as needed.
• Identify areas where efficiencies can be implemented to increase resource utilization and overall marketing program ROI

The successful candidate will possess the following skills and attributes:

• B.S. or B.A. is required; B.S./B.A. in Marketing or related field is preferred
• Fluent in written and spoken English
• Able to handle multiple client campaigns without missing deadlines
• Outstanding ability to think creatively and identify and resolve problems
• Analytical mindset; enjoy finding the "why" behind the numbers
• Strong written and verbal communication skills
• Strong work ethic, with an eye toward how you can help the business succeed in everything you do
• Self-directed and enjoys taking the initiative
• Drive. Lots of it. We are driven and goal-oriented, and you thrive on this.
• An exceptional eye for detail
• Interpersonal skills needed to work effectively with others on the marketing team 
• Energy, ambition, as well as the desire to succeed and learn what is needed in a growing entrepreneurial environment. We have lofty goals and will keep you inspired.
• Ability to work remotely successfully

You’ll most likely make the top of our list if you have a few of the following:

• 12+ months' online marketing experience in a fast-paced startup environment
• Experience with managing and coordinating multiple client-based projects
• Keen sense of UX/UI design
• Experience with WordPress
• Experience building automated marketing funnels in Active Campaign
• Experience with Data Tracking and JSON structured data markup
• Experience with Google Ads, Facebook, and retargeting platforms
• Experience with Google Data Studio and Google Search Console
• Experience with Zapier for implementing workflow automation

Within the first twelve months, the Digital Marketing Manager will have accomplished the following:

• Proved to be a valuable addition to the Foottraffik team by working effectively internally and externally while delivering a quality product
• Become an expert in online lead generation
• Be well regarded internally for providing great marketing assistance and a great eye for details, ensuring that everything which is produced by the marketing department is correct and on-brand