Case Study

Cloud Cannabis’s Conversion-Focused Website Increased Visitors by 163%

With 4 locations and more planned to open soon, Cloud Cannabis is a fast-growing Michigan dispensary chain that has made a splash in the Wolverine State. Helmed by a former police officer, the chain focuses on wellness and helping their customers and patients Live Higher and reach their goals.

Problem

Reducing Website Bounce Rate

Cloud was preparing to scale and wanted a website that would grow with them and represent their brand in an exciting way. Their previous website wasn’t attracting enough people and too many people were bouncing once they got there. As a relatively new player in the Michigan cannabis industry, they wanted to highlight their mission and draw more traffic to their website.  

Results

To boost their website performance, Foottraffik created conversion-focused copy that also featured keywords to improve their search rankings. We customized one of our website design templates with Cloud Cannabis’s branding and created
separate landing pages for each of their locations to help them rank higher for local searches. Not only does their new site look great, but it also performs well in organic search results!

$135K New Visitors With An Optimized Website

135,575

Before launching their new site in Nov 2020, Cloud had 50,785 new users over four months. In the 4 months after launching, they increased users to 135,575.

163%

Cloud Cannabis’s new website helped the dispensary reach 163% more people!

67.4%

Their website visitors check out 67.4% more pages on their site and stayed on their website for 41.8% longer.

Let's Discuss

Are you ready to up your game? With decades of combined experience, Foottraffik is the authority when it comes to cannabis dispensary marketing. Let’s talk.

Dispensary Website Design

Who says dispensary websites all have to look alike? With endless options for customization, your cannabis dispensary website will wow visitors while maximizing conversions, profitability, and ROI.