Casestudy

Ethos Transformed $2k into $4.25M with SEO

Ethos is a modern medical and recreational dispensary chain serving patients in Maryland, Pennsylvania, and Massachusetts. They focus on helping patients understand how cannabis can be a healthy part of their lives through their three E’s: Expertise, Empowerment, and Experience. 

Problem

Ensuring Search Rank Dominance

With online sales beginning to flag after an initial boost from the COVID pandemic, Ethos wanted to strengthen its online presence and ensure ranking dominance to continue to drive organic traffic and online sales. 

Results

In May 2021, Ethos invested $2,000 in an SEO strategy that included on-site and off-site optimization, link-building, and guest posting.  By ensuring that their site is user-friendly and 
optimizing for popular keywords, we were able to help them gross $4.35M in online revenue from organic traffic. They had 34,705 online orders during May 2021, with an average order cost of $122.

Ethos Secured 34,705 Online Orders with a $2k Investment

34,705

Online orders

$4.25M

We transformed Ethos’s initial investment of $2,000 into customer transactions totaling $4.25M 

$0.06

That’s a cost per customer acquisition of just six cents! 

Let's Discuss

Don’t settle. Set your cannabis dispensary up for success with marketing solutions engineered to help you increase your sales and brand awareness. Schedule a time to share your challenges now and we’ll help you find the solutions.

Our SEO Process

We get it: SEO is confusing. We make it simple by focusing on your goals and then building out a strategy that will help you reach them. We’ll audit your website and research the best keywords for your market. Then, we’ll start implementing on-site changes to help make your website easier to find.
We’ll also take care of crucial off-site factors like your GMB profile, reputation management, and link building to help your cannabis dispensary brand build trust and authority. You’ll see higher rankings, greater authority and reach, and ultimately higher sales—and we’ll give you reports to prove it.