Casestudy

How Exclusive Transformed a $24K SEO Investment Into Over $4.13 Million

Exclusive was Michigan’s first licensed dispensary. With four stores around the state, the popular provisioning center helps make cannabis fun and affordable for everyone. Their focus on one-of-a-kind products has helped them create a legion of fans. 

Problem

Increase Organic Website Traffic

While popular, Exclusive knew that they weren’t seeing the amount of web traffic they should be. With the popularity of online ordering and an increase in cannabis use during the pandemic, they wanted to draw more organic traffic to their website and ensure they were reaching their target audience in all of their markets. 

Results

Exclusive partnered with Foottraffik to boost its search engine optimization. They invested $24,000 into a tailored search engine optimization strategy in Q1 of 2021. After an audit of their website, we created a strategy that included 
on-site fixes like adding meta descriptions, fixing headings and tags, and creating keyword-focused copy and off-site activities like link building and Google My Business profile optimization.

Exclusive Expands Market Reach to 103k New Customers

103,029

New website users, and 87,454 total users from organic search.

$4.13M

There were 29,849 transactions attributable to organic search, which’s 4.13M in revenue.

$172.08

That’s a ROAS of $172.08 for every dollar spent! 

Let's Discuss

Don’t settle. Set your cannabis dispensary up for success with marketing solutions engineered to help you increase your sales and brand awareness. Schedule a time to share your challenges now and we’ll help you find the solutions.

Our SEO Process

We get it: SEO is confusing. We make it simple by focusing on your goals and then building out a strategy that will help you reach them. We’ll audit your website and research the best keywords for your market. Then, we’ll start implementing on-site changes to help make your website easier to find.
We’ll also take care of crucial off-site factors like your GMB profile, reputation management, and link building to help your cannabis dispensary brand build trust and authority. You’ll see higher rankings, greater authority and reach, and ultimately higher sales—and we’ll give you reports to prove it.