Have a Heart was a new player in the exceedingly competitive cannabis space. With other big players in the market both locally and nationally; Have a Heart wanted to not only establish themselves as the premier player in the cannabis space but a trusted brand for local communities. Have a Heart turned to Foottraffik to help them with their goals.
Casestudy
Generating Explosive Popularity & Viral Reach for Have a Heart
Who is Have a Heart?

Our Solution


Reuniting the brand
Foottraffik helped Have a Heart reimagine their brand and build a website that would help Have a Heart achieve their goals. We ensured consistent branding, imagery and voice across the website to increase new customer acquisition and boost audience retention.

Unifying their presence
Have a Heart, with Foottraffik’s help targeted local and region specific searches with the goal of increasing foot traffic to store fronts. Building local landing pages and developing localized content were the first steps in creating brand awareness in the local communities. We also utilized strategic social media advertising, outreach, and content implementation in order to quickly grow the brand’s fanbase.

Fresh content
All content on the site was researched and written by Foottraffik’s in-house content department. The landing page design which housed the copy was created by Foottraffik’s in-house design team which looked to create a user first experience.
The Results

Since Q4 2018 and the website re-launch, Foottraffik helped Have a Heart become market leaders in 9 regions. Have a Heart enjoyed a remarkable surge in popularity with younger audiences and saw measurable gains in brand recognition across the web. With the increased brand awareness, Have a Heart now dominates in the local pack for Washington.

Results

510,681
Direct brand searches in Q4 2018 which was a 505% increase YoY
746,217
Website visits in Q4 2018 which was a 75% increase YoY
43,647
New users to the menu in Q4 2018 which was a 120% increase YoY
Content Marketing
Creation and sharing of content to stimulate interested in a brand using blogs, images, videos, and other media.
E-mail Marketing
Utilizing the email communication method to build loyalty, trust, and brand awareness.
Online Public Relations (PR)
The process of influencing people through online publications, rather than buying product placement of brand content.
Social Media Marketing (SMM)
Creation and sharing of content to stimulate interested in a brand using blogs, images, videos, and other media.
Pay Per Click Advertising (PPC)
The process of gaining traffic, increasing brand awareness and attracting new customers through social media sites.
Text Message Marketing
A permission based technique to spread a promotional message through SMS, iMessage, or other chat platforms.
Website Marketing
The application of marketing tactics to drive new traffic to a website through SEO, PPC, and other digital marketing channels.
Search Engine Optimization (SEO)
The application of marketing tactics to drive new traffic to a website through SEO, PPC, and other digital marketing channels.
Online Reputation Mgmt (ORM)
The means of improving your brand’s good standing reputation online by monitoring and responding to reviews, tagged photos, blog posts, and social media interactions.