Have a Heart was a new player in the exceedingly competitive cannabis space. With other big players in the market both locally and nationally; Have a Heart wanted to not only establish themselves as the premier player in the cannabis space but a trusted brand for local communities. Have a Heart turned to Foottraffik to help them with their goals.
Who is Have a Heart?
Our Solution
Reuniting the brand
Foottraffik helped Have a Heart reimagine their brand and build a website that would help Have a Heart achieve their goals. We ensured consistent branding, imagery and voice across the website to increase new customer acquisition and boost audience retention.
Unifying their presence
Have a Heart, with Foottraffik’s help targeted local and region specific searches with the goal of increasing foot traffic to store fronts. Building local landing pages and developing localized content were the first steps in creating brand awareness in the local communities. We also utilized strategic social media advertising, outreach, and content implementation in order to quickly grow the brand’s fanbase.
Fresh content
All content on the site was researched and written by Foottraffik’s in-house content department. The landing page design which housed the copy was created by Foottraffik’s in-house design team which looked to create a user first experience.
The Results
Since Q4 2018 and the website re-launch, Foottraffik helped Have a Heart become market leaders in 9 regions. Have a Heart enjoyed a remarkable surge in popularity with younger audiences and saw measurable gains in brand recognition across the web. With the increased brand awareness, Have a Heart now dominates in the local pack for Washington.
Results
