Sean Miller had a major concern that he came to Foottraffik with: how to expand this exclusively brick-and-mortar business into the digital space?

Sean recognized the landscape was drastically evolving, and he was concerned with the legalization of cannabis, that the competition might reduce company profits. As he suddenly found himself competing with dozens of local retailers, Sean realized that if he didn’t act more aggressively, Origins would be out of business. Ready to transform his business, Sean decided he needed industry experts to guide the effort. 

Through optimized landing pages, timely blog posts, and an education section, Origins Cannabis drew searchers to the site and then to stores