Case Study

Remedy Columbia’s SEO Strategy Increased New Visitors by 82.4%

Remedy Columbia is a medical cannabis dispensary focused on providing area residents with natural medicine. It is owned and operated by Howard County professionals, students, parents, and active community members. As a patient-focused dispensary, they approach wellness from a holistic viewpoint. Their community-focused ethos has helped them become popular throughout the area.

Problem

Increase Target Market Reach

As the largest dispensary in Maryland, Remedy felt that they weren’t reaching enough of their target market. To expand their reach, they wanted to get more people to their website via organic search to place an online order or schedule an appointment.

Results

To achieve these results, Foottraffik helped the Remedy Columbia team:

• Optimize their website
• Increase links to their site
• Make the most of off-site ranking factors

Foottraffik audited their existing website to identify any search engine optimization issues like missing metadata, alt texts, and heading tags.  
We also ran extensive keyword research to identify opportunities for capturing more organic traffic by targeting additional keywords.

Solution: After the audit, the Foottraffik team got to work creating copy, securing backlinks, implementing SEO fixes, and updating Remedy Columbia’s website to help ensure it was showing up higher in search results and getting more organic traffic. 

Remedy’s Optimized Website & SEO Strategy Drew 35k Visitors

34,972 users

In the first quarter of 2020, their website garnered 19,176 users. With their improved SEO strategy, they were able to attract 34,972 users during the first quarter of 2021.

82.4%

Remedy Columbia saw an 82.4% increase in organic site users over the same time period the previous year.

Let's Discuss

Are you ready to up your game? With decades of combined experience, Foottraffik is the authority when it comes to cannabis dispensary marketing. Let’s talk.

Our SEO Process

We get it: SEO is confusing. We make it simple by focusing on your goals and then building out a strategy that will help you reach them. We’ll audit your website and research the best keywords for your market. Then, we’ll start implementing on-site changes to help make your website easier to find.
We’ll also take care of crucial off-site factors like your GMB profile, reputation management, and link building to help your cannabis dispensary brand build trust and authority. You’ll see higher rankings, greater authority and reach, and ultimately higher sales—and we’ll give you reports to prove it.