Archives of SMS

cannabis sms campaigns

Marketing Smarts: Words You Should Never Use in Your Cannabis SMS Campaigns

With high open rates and fast response times—a blistering 90 seconds, on average—SMS (short for “simple message service”) is one of the very best ways to reach your customer base and share important news. Of course, that word—“important”—is key. SMS marketing works best when it’s used to deliver short, meaningful, and actionable bits of information: […]
2 months ago
SMS messaging

Get More Signups: The Top Reasons People Opt In to SMS Messaging

Decisions, decisions. With cutting-edge tools like influencer marketing, AI-enabled PPC campaigns, and geo-fencing at our fingertips, there’s seemingly no limit when it comes to the ways you can market your dispensary. But one of the most effective, it turns out, is also one of the simplest: Text / SMS messaging marketing. Why? It comes down […]
4 months ago
selling cannabis

Supercharge Your Sales: Tips & Tricks for Selling Cannabis Online

If the global COVID-19 pandemic has taught us anything—besides how to while away long stretches of time alone—it’s that online shopping is a must. The current data indicates that some 14% of total retail sales occur online. Even if you’re a brick-and-mortar store with an online sales component, you need to be leveraging this fact. […]
4 months ago
TCPA

What is the TCPA and How Does it Affect Digital Marketing?

Robocalls and spam SMS /text messages are a white-hot topic right now, but they’re nothing new. Nearly thirty years ago, the Telephone Consumer Protection Act (TCPA) was written with these unwanted calls in mind. And even if that sounds like ancient history, it’s anything but: today, digital marketers who send unwanted messages can be hit […]
1 year ago
customer loyalty ft

Growing Your Dispensary Loyalty Program

Is your dispensary’s loyalty rewards program helping you create repeat customers and consistent recurring revenue? Or are you just collecting info and not doing anything with it? According to one recent study, 81% of consumers indicated that customer loyalty programs made them more likely to continue doing business with a brand. And Aas long as […]
1 year ago
cannabis data compliance ft

The Data Compliance Laws You Need to Know About

As a dispensary owner or CMO, you know there’s a long list of regulations you have to deal with. From where you can set up shop to what you have to report to the state, it’s pretty easy to get lost in the weeds. These regulations differ across state lines and even between cities in […]
1 year ago
covid-19 updates

Essential Cannabis Marketing: How to Share Your COVID-19 Updates

Cannabis dispensary operators are finding themselves in an unusual position right now. Because dispensaries have been designated essential businesses in many areas, they’re better positioned than most to survive and even thrive during the coming months of the COVID-19 / Coronavirus pandemic. But not everyone knows this. If you’re not reaching out to current clients […]
1 year ago
Benefits of SMS Marketing

5 Benefits of SMS Marketing You Should Know About

SMS marketing has become a popular way for businesses and brands to communicate with customers, and for good reason. Consumers are more likely to open text messages before any other kind of marketing communication. Not surprising, considering how much time the average person spends on their phone each day. Research indicates that the average person […]
1 year ago
Why Marijuana Delivery Service Marketing is Key

Why Marijuana Delivery Service Marketing is Key

The Covid-19 pandemic and the fear that is gripping the nation means that more people are turning to delivery services to get their needs met. From groceries to cannabis, delivery services are having their moment. What does this mean for dispensaries? For starters, if you’re able to offer delivery in your state, it’s time to […]
1 year ago
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