Archives of SMS

TCPA

What is the TCPA and How Does it Affect Digital Marketing?

Robocalls and spam SMS /text messages are a white-hot topic right now, but they’re nothing new. Nearly thirty years ago, the Telephone Consumer Protection Act (TCPA) was written with these unwanted calls in mind. And even if that sounds like ancient history, it’s anything but: today, digital marketers who send unwanted messages can be hit […]
8 months ago
customer loyalty ft

Growing Your Dispensary Loyalty Program

Is your dispensary’s loyalty rewards program helping you create repeat customers and consistent recurring revenue? Or are you just collecting info and not doing anything with it? According to one recent study, 81% of consumers indicated that customer loyalty programs made them more likely to continue doing business with a brand. And Aas long as […]
9 months ago
cannabis data compliance ft

The Data Compliance Laws You Need to Know About

As a dispensary owner or CMO, you know there’s a long list of regulations you have to deal with. From where you can set up shop to what you have to report to the state, it’s pretty easy to get lost in the weeds. These regulations differ across state lines and even between cities in […]
10 months ago
covid-19 updates

Essential Cannabis Marketing: How to Share Your COVID-19 Updates

Cannabis dispensary operators are finding themselves in an unusual position right now. Because dispensaries have been designated essential businesses in many areas, they’re better positioned than most to survive and even thrive during the coming months of the COVID-19 / Coronavirus pandemic. But not everyone knows this. If you’re not reaching out to current clients […]
10 months ago
Benefits of SMS Marketing

5 Benefits of SMS Marketing You Should Know About

SMS marketing has become a popular way for businesses and brands to communicate with customers, and for good reason. Consumers are more likely to open text messages before any other kind of marketing communication. Not surprising, considering how much time the average person spends on their phone each day. Research indicates that the average person […]
11 months ago
Why Marijuana Delivery Service Marketing is Key

Why Marijuana Delivery Service Marketing is Key

The Covid-19 pandemic and the fear that is gripping the nation means that more people are turning to delivery services to get their needs met. From groceries to cannabis, delivery services are having their moment. What does this mean for dispensaries? For starters, if you’re able to offer delivery in your state, it’s time to […]
11 months ago
Segmentation featured image

How Dispensaries Can Make The Most Out of Segmentation

Segmentation can help your dispensaries spend their marketing dollars more efficiently. Instead of just casting a wide net and hoping for results, segmentation allows marketers to better target specific customers with precise messaging. While the “spray and pray” technique can get you some sales, segmentation results in a higher ROI and better relationships with your […]
1 year ago
Make More Sales with Dispensary SMS Marketing

Make More Sales with Dispensary SMS Marketing

Let’s cut to the chase: if you aren’t doing Dispensary SMS marketing (i.e., text message marketing), then you’re missing sales. Not to put too fine a point on it, but SMS marketing is a crucial tool for dispensaries looking to connect with their customers, drive engagement, and increase sales. When combined with other digital marketing […]
1 year ago
Foottraffik Text Marketing for Dispensaries

8 Text Marketing Do’s and Don’ts for Cannabis Dispensaries

Cannabis customers often look forward to a trip to the dispensary. It can provide a level of personalized care and attention that customers don’t find in other retail spaces. Text marketing for dispensaries is a great way to extend this same sense of commitment to your customers when they aren’t in your dispensary and keep […]
2 years ago