With so many elements to consider, optimizing your site for SEO can seem like a daunting task. But one SEO technique has withstood the test of time, continuing to be a major SEO boost to websites all across the web—creating valuable content.
One of the best ways to boost your dispensary website’s SEO is by building a cannabis blog. But in order for your blog to be effective, it must be loaded with high-quality SEO content that attracts organic traffic.
Just what is SEO content and how is it created? Keep reading to find out!
Decide Which Keywords And Topics You Want To Cover
SEO content is written content that is geared towards pulling in organic traffic from search engines. In order to do that, your content must appeal to your audience by featuring the keywords that they are searching for and the topics that they are interested in exploring.
The first step is to conduct keyword research in order to better understand what people are searching for. Consider the search volume and competitiveness of each keyword and decide if it is a keyword that you wish to, or have the ability to, compete for. There are many keyword research tools available on the web that can help you to perform this task with accuracy.
Instead of just stuffing one specific keyword into your content, you should focus on using semantically related keywords as well. Semantically related keywords are keywords that relate to the concept of your main keyword. This will not only help with SEO but will make your content seem more natural and be more readable.
Focusing on topic clusters can be a good way to cover a specific topic area with authority. Covering a topic from all angles and targeting several related keywords will not only help you attract more organic traffic but will also give your site more credibility when it comes to that specific topic.
Decide What Kind of SEO Content You Will Create
There are many different types of SEO content that you can create for your website. You can focus on educational blog content, content that promotes products or brands, content that explores cannabis culture, content that provides information about local cannabis events, and more.
Additionally, dispensary content can take several forms. From blog articles and list articles (listicles) to product pages and educational guides, there are many options when creating content.
How can you know which kind of content you should focus on? A healthy mix is never a bad idea. But you should first and foremost think about what kind of content your audience wants to see.
Understand Your Audience
Understanding your audience and knowing what they want to see is crucial to creating SEO content that actually drives traffic.
Your content should always try to relate to your audience in some way. It could solve their problems, answer their questions, spark their interest, or pique their curiosity.
Surveys and analytical software can be used to gain insights into your site’s visitors and their needs, wants, and interests. Afterward, segmentation can be used to develop customer personas and divide your audience into marketable segments.
If your audience is not interested in your dispensary content, then its effectiveness will be limited.
Consider Audience Intent
You should also take some time to consider the search intent of your audience.
Search engines like Google have become remarkably good at understanding the true intent behind a searchers query. There are four main categories under which a specific search’s intent may fall: informational, navigational, transactional, and local.
Optimizing your dispensary content to the specific intentions of your audience will make your content more relevant, and more likely to appear in their search results.
Take A Look At Other Content
Struggling to come up with ideas for your content plan? You can always take a look at the content being posted by similar dispensaries or other businesses for some inspiration.
Take a look at top-ranked content to see what works and what doesn’t. Don’t forget to also take a look at the comments that readers leave on this content. User comments can help you fill in the blanks and improve upon the original content.
SEO Content, Done For You
Don’t have the time to devote to creating quality SEO content? No problem! With Foottraffik’s SEO content service, you can choose how many blog posts you’d like a month. We’ll do all the heavy lifting: finding the right keywords, writing the posts, finding pictures, and uploading and optimizing it for you. We have a skilled team of American and Canadian writers to help create the type of content your customers want! Contact us to learn more.