If you’ve done a search on Google, then you’ve likely noticed the ads that show up at the top of the search results. Businesses bid on these ads and create compelling copy to get searchers to click on them. If you’ve searched for insurance, a bank loan, or a lawyer, you’ve definitely seen these ads pop up. But what if you search for a dispensary?
There’s a pervasive myth that dispensaries can’t use Google Ads.
It’s not true.
Not only can dispensaries use Google Ads, but they can leverage them as part of a full-scale digital strategy aimed at driving more traffic to their online menu. We’ve done this for our clients and seen returns of up to $10 for every $1 spent on ads.
If you’re on the fence and not sure whether you should include Google Ads as part of your digital marketing arsenal, here are three reasons why you need dispensary Google Ads and how to get started.
Google only wants to show search results that are relevant to particular queries—and the same goes for their ads.
As part of the process of setting up Google Ads, you’ll need to bid on keywords. When someone searches for those keywords (and they match any other audience targeting metrics), then Google will serve up your ad.
If someone else has bid on the same keyword, Google will show up to three ads and they’ll show up in the order of which is most relevant, which has the highest bid, or a mix of the two (ultimately, only Google knows its own algorithm).
Because of its focus on relevancy, Google only serves up ads to those whom it thinks will benefit from them. That means that the people who will see your ad are already primed—they want to visit a dispensary or place an online order.
They’re at the Top
The top three search results get 75% of the clicks. So imagine being able to jump the line and score the very first position on a search result. That’s what Google Ads can do for you.
When you use Google Ads, you’re paying for that prime real estate. While SEO can help you improve your organic search results, Google Ads, which is pay-per-click advertising, provides an instant boost to your traffic thanks to its prominent positioning.
There’s Little Competition
Right now, not many dispensaries are using Google Ads to advertise. This means that it’s easier to score particular keywords and to consistently rank at the top.
Imagine showing up at the top of results—well about your competition. You can even show up at the top of map results. And because most other dispensaries aren’t taking advantage of this, you like won’t have to pay much per click.
Now, this will change when more dispensaries start using Google Ads, but for now, it’s one of the best ways to quickly impact your website traffic.
Getting Started with Dispensary Google Ads
One reason that you don’t see a lot of dispensary Google Ads (if any) is because there are certain words that Google flags. If you include one of those words in your keyword or ad copy, then your ad will be rejected. Google may even shut your account down.
As experts in the industry, we’ve mastered the art of creating Google Ads for dispensaries. Yes, we know what not to say, but we also know how to maximize your ad spend, diversify ads, and create audiences that will increase the likelihood of getting clicks.
Why does this matter?
Yes, clicks lead to sales, but it’s even better when those clicks come from individuals ready to buy from you. By creating a variety of ads and targeting customers on different criteria like location and demographics, then you can ensure that your ads are popping up in front of people who are most likely to buy from you.
Our tactics help you get the most out of your ad spend—and they’re measurable. We track our efforts and provide transparent reporting so you can see what’s happening with your campaign. We monitor and optimize the campaigns to keep them effective and to continue to score you new leads.
Ready to get started? Contact us today to schedule a strategy session.