Archives of Mobile Marketing

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Get Seen: How to Market CBD Oil

The CBD market shows no signs of stopping. The global CBD market is expected to hit a whopping $3.5 billion USD in 2021 with a projected 20% year-over-year growth for the better part of the next decade. Quick market expansion and a rosy outlook have led to many new entrants and a more competitive CBD […]
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Goodbye to Cannabis Billboard Advertising?

How cannabis should be advertised has burdened regulators since states began legalizing medical and adult-use marijuana. Some states have created stiff regulations and then stuck to their guns, refusing to budge. Others have haphazardly created and applied advertising regulations only to change them up a few months or years later. This has put dispensaries in […]
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Get More Sales From Your Dispensary Website

Are you ready to get more sales? If your dispensary website isn’t generating the number of sales that you are expecting, it may be time to think about optimizing your conversion rate.  The fact is that you can capture all of the traffic you want, but if you can’t convert it into dollars, that traffic […]

4 Geofencing Strategies To Get Your Campaign Started with a Bang

Geofencing is a location-based mobile advertising strategy that establishes virtual ‘fences’ around geographic areas in order to deliver specific marketing messages to viewers in those areas. Instead of casting a wide net and hoping for the best, geotargeting allows marketers to spend their budget more wisely by only targeting people in very specific locations. For […]

Geo-Advertising: What It Is and Why You Need It

Geo-advertising, also known as geofencing and geotargeting, allows advertisers to send personalized messages to people depending on where they are in real-time. With geo-advertising, you can get your display and banner ads right into your customers’ hands. Plus, with our network of cannabis-friendly sites and apps, you can remain compliant while advertising to people on […]
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How to Use Geo-Ads Effectively During the Coronavirus Pandemic

According to Google’s mobility report, people aren’t out and about. So how can you use dispensary GEO-Ads to increase your sales? What Are Dispensary Geo-Ads? Geo-Ads are display and banner ads that show up during mobile search or app use. We create these ads for our customers, then use our cannabis-friendly network to get them […]
Push Notifications for dispensaries

Push Notifications and How They Drive Traffic

Digital marketing presents dispensaries with a variety of tools for sharing their messaging and capturing a larger audience. One little-used tool — push notifications for dispensaries — can help you re-engage with your customers and get them back to your online menu. Let’s dive into a few of the basic questions about push notifications and […]
Why Marijuana Delivery Service Marketing is Key

Why Marijuana Delivery Service Marketing is Key

The Covid-19 pandemic and the fear that is gripping the nation means that more people are turning to delivery services to get their needs met. From groceries to cannabis, delivery services are having their moment. What does this mean for dispensaries? For starters, if you’re able to offer delivery in your state, it’s time to […]

How Mobile Ads and Geofencing Can Get You More Sales

Geofencing has emerged as an effective tool for location-based mobile advertising. By targeting customers in specific geographic areas, mobile marketing messages can be fine-tuned to be more relevant—and more effective. In turn, this leads to higher-quality leads, higher conversion rates, and more efficient ad spending. And that all boils down to more sales. While the […]
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How Dispensaries Can Make The Most Out of Segmentation

Segmentation can help your dispensaries spend their marketing dollars more efficiently. Instead of just casting a wide net and hoping for results, segmentation allows marketers to better target specific customers with precise messaging. While the “spray and pray” technique can get you some sales, segmentation results in a higher ROI and better relationships with your […]