Archives of Mobile Marketing

Cannabis YouTube Advertising

Leveraging the Power of Video: Cannabis YouTube Advertising

Once upon a time, creating video ads was out of the reach of the average cannabis dispensary. Even if you did manage to scrape together the funds to produce a well-crafted and compelling piece of video content, where would you share it? With YouTube and other major platforms having cracked down on cannabis-related content, there […]
Cannabis Digital Marketing

Cannabis Digital Marketing: 3 Types of Ads You Need to Be Using

Take it from us: the world of cannabis digital marketing is both deep and wide, suggesting a seemingly endless number of tactics, strategies, and philosophies. It’s true: Constructing an effective digital marketing strategy is a complex task, and it demands experience, a keen eye on analytics and trends, and a willingness to fine-tune and experiment […]
iOS 14 cannabis ad tracking

How Recent Facebook/Apple Changes Will Affect Your Marketing Tracking

When Apple announced the release of iOS 14 in mid-2020, fans of the tech giant were excited to try out a redesigned Home Screen, a smarter and more intuitive Siri, and numerous other features designed to streamline the on-screen experience. And behind the scenes, new privacy tools give users greater control over how their browsing […]
how apple ios 14 affects dispensaries

LinkedIn Lunchbreak: Your Apple iOS Cheat Sheet

If you’re not following us on LinkedIn, you’re missing out on some valuable information that affects dispensaries. This week, we talked to Jake Litke, the founder and CEO of MediaJel about the latest iOS update and how it’s affecting marketing. You can check out the video below, but be sure to follow us on LinkedIn […]
programmatic advertising

The Next Revolution In Marketing? Understanding Programmatic Advertising

As we recently shared, display ads are a major pillar of dispensary marketing, and for good reason: Especially when they’re optimized with compelling CTAs, call and location extensions to maximize their effectiveness, these ads are a powerful and cost-effective way to grab consumers’ attention. These ads are getting faster and better. Welcome to the era […]
how to market cbd oil thinking

Get Seen: How to Market CBD Oil

The CBD market shows no signs of stopping. The global CBD market is expected to hit a whopping $3.5 billion USD in 2021 with a projected 20% year-over-year growth for the better part of the next decade. Quick market expansion and a rosy outlook have led to many new entrants and a more competitive CBD […]
cannabis billboard advertising

Goodbye to Cannabis Billboard Advertising?

How cannabis should be advertised has burdened regulators since states began legalizing medical and adult-use marijuana. Some states have created stiff regulations and then stuck to their guns, refusing to budge. Others have haphazardly created and applied advertising regulations only to change them up a few months or years later. This has put dispensaries in […]
get more sales cannabis menu dispensary website

Get More Sales From Your Dispensary Website

Are you ready to get more sales? If your dispensary website isn’t generating the number of sales that you are expecting, it may be time to think about optimizing your conversion rate.  The fact is that you can capture all of the traffic you want, but if you can’t convert it into dollars, that traffic […]

4 Geofencing Strategies To Get Your Campaign Started with a Bang

Geofencing is a location-based mobile advertising strategy that establishes virtual ‘fences’ around geographic areas in order to deliver specific marketing messages to viewers in those areas. Instead of casting a wide net and hoping for the best, geotargeting allows marketers to spend their budget more wisely by only targeting people in very specific locations. For […]
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