Archives of Tips

Segmentation featured image

How Dispensaries Can Make The Most Out of Segmentation

Segmentation can help your dispensaries spend their marketing dollars more efficiently. Instead of just casting a wide net and hoping for results, segmentation allows marketers to better target specific customers with precise messaging. While the “spray and pray” technique can get you some sales, segmentation results in a higher ROI and better relationships with your […]
1 month ago
optimizing your google my business listing

Tips For Optimizing Your ‘Google My Business’ Listing

This article was originally posted on June 14th, 2019, and has been updated with new info. There’s a reason why Google is one of the most powerful search engines in the world: they leave no stone unturned. One feature that helps Google extends its reach is Google My Business. Let’s take a look at what […]
2 months ago
holiday hours

Tip of the Week: How to Set Holiday Hours in Google My Business, Yelp and Bing

One of the most important aspects of managing your business can be ensuring your listings across the Internet are detailed and accurate. During high-traffic periods such as the holidays, relaying up-to-date information to your customers is essential to avoid confusion and, in turn, maintain efficiency throughout the busy season. If you’re wondering how to set […]
2 months ago

4 Ways to Make the Most of Your Dispensary Menu

So you’ve made the leap and chosen your ideal online dispensary menu. Now, you have to encourage your customers and website visitors to use it. How can you increase visibility and get more people to check it out online?   These 4 things can help you drive more traffic to your menu and ensure you’re […]
3 months ago
How to find your ideal online dispensary menu

How to Find Your Ideal Online Dispensary Menu

With more and more purchases being completed online, it’s only natural that consumers want to grab their favorite items from your dispensary online too. And if you choose the right online dispensary menu, it can efficiently share your inventory with your site visitors, help them learn more about your products, and even allow them to […]
4 months ago
tips for writing a press release

Tips for Writing a Press Release for Your New Dispensary

Press releases provide businesses with a way to share positive or newsworthy statements with the media. Yet many businesses fail to recognize their value when it comes to digital marketing. Press releases are an excellent way of promoting new products, services, or events. Perhaps just as importantly, they can work wonders for brand exposure, relevance, […]
5 months ago
creating a call to action feature

5 Tips To Help You When Creating A Call To Action

Calls-to-action (CTAs) seek to convert viewers into leads and customers. Compelling CTAs that inspire immediate action are effective sales tools that can be deployed in a variety of mediums, ranging from landing pages to social media content. Calls-to-action have the ability to give your conversion metrics a serious boost. For instance, one recent study found […]
5 months ago
writing an about page

Guidelines for Writing an About Page for Listing Sites

Online cannabis directories are an easy and convenient way for customers to find local cannabis dispensaries, products, and events. Directories like Weedmaps and Leafly can even give customers on-the-go directions to the nearest dispensary that carries their favorite strain. For dispensaries, this means that effectively taking advantage of cannabis directories and listing sites can lead […]
6 months ago