Tips Archives - Foottraffik

How a Multistore Operator Has Managed the COVID-19 Crisis

When the first case of COVID-19 was reported in January, most of us could not have anticipated the many ways the coronavirus would change our day-to-day lives. For B2C businesses like dispensaries, this change has been especially surprising and has required a restructuring at almost every level. Under the current climate, MSOs have faced supply […]

Guillermo Bravo

1 month ago

Marketing Products: How to Launch a New Product

Most dispensaries feel a bit overwhelmed before they launch a new product or service. At the same time, having your own line of flower, prerolls, or vapes can help set you apart from other dispensaries. In this article, we’ll guide you through the steps to help you make sure your product drop is successful. And […]

Guillermo Bravo

1 month ago

How iFrames Can Lower Your Website’s Bounce Rate Right Now

Getting potential customers to your website can be hard enough, but driving traffic and capturing leads is really just half the battle. Keeping them interested and engaged can oftentimes be just as hard. After going through all of that trouble to get people to your site in the first place, wouldn’t it be a shame […]

Guillermo Bravo

2 months ago

Types of Questions Your Budtenders Should Ask Every Customer

Selling cannabis is unique for many reasons. But the biggest factor that sets it apart is the number of customers coming in that are new to the product. There’s a lot for new customers to navigate in the world of cannabis—not to mention the legal issues and stigma the cannabis community is trying to move past.

Guillermo Bravo

3 months ago

What is the TCPA and How Does it Affect Digital Marketing?

Robocalls and spam SMS /text messages are a white-hot topic right now, but they’re nothing new. Nearly thirty years ago, the Telephone Consumer Protection Act (TCPA) was written with these unwanted calls in mind. And even if that sounds like ancient history, it’s anything but: today, digital marketers who send unwanted messages can be hit […]

Guillermo Bravo

3 months ago

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]

Guillermo Bravo

4 months ago

Growing Your Dispensary Loyalty Program

Is your dispensary’s loyalty rewards program helping you create repeat customers and consistent recurring revenue? Or are you just collecting info and not doing anything with it? According to one recent study, 81% of consumers indicated that customer loyalty programs made them more likely to continue doing business with a brand. And Aas long as […]

Guillermo Bravo

4 months ago

CASL: What Is CASL & How Does It Affect Digital Marketing in Canada?

The Cannabis Act has plenty of advertising restrictions that have made Canadian dispensaries feel like they can’t get the word out about their stores while remaining compliant. Thankfully, digital marketing provides dispensaries across North America with a reliable, measurable way to reach new customers. At the same time, using digital marketing means that you also […]

Guillermo Bravo

4 months ago

The Data Compliance Laws You Need to Know About

As a dispensary owner or CMO, you know there’s a long list of regulations you have to deal with. From where you can set up shop to what you have to report to the state, it’s pretty easy to get lost in the weeds. These regulations differ across state lines and even between cities in […]

Guillermo Bravo

4 months ago

Geo-Advertising: What It Is and Why You Need It

Geo-advertising, also known as geofencing and geotargeting, allows advertisers to send personalized messages to people depending on where they are in real-time. With geo-advertising, you can get your display and banner ads right into your customers’ hands. Plus, with our network of cannabis-friendly sites and apps, you can remain compliant while advertising to people on […]

Guillermo Bravo

5 months ago