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What Makes Content Go Viral friends looking at phone

What Makes Content Go Viral?

Every day, countless pieces of new content are uploaded to the world wide web. Most of this content is doomed to languish in relative obscurity, only to be seen by a small number of passers by. However, some of this content will go viral – hijacking the emotions and capturing the imaginations of many. Creating […]
2 days ago
educating customers

How to Educate Your Customers (and Why You Should)

Storied retailer Sy Syms declared “An educated consumer is our best consumer” nearly fifty years ago, but even he couldn’t have predicted how essential it would be today. Back then, the New York-based clothing retailer hit upon an interesting gambit: List an item’s current price, what it would cost in a week or two, and […]
2 weeks ago
covid regulations

How a Multistore Operator Has Managed the COVID-19 Crisis

When the first case of COVID-19 was reported in January, most of us could not have anticipated the many ways the coronavirus would change our day-to-day lives. For B2C businesses like dispensaries, this change has been especially surprising and has required a restructuring at almost every level. Under the current climate, MSOs have faced supply […]
3 months ago
product marketing

Marketing Products: How to Launch a New Product

Most dispensaries feel a bit overwhelmed before they launch a new product or service. At the same time, having your own line of flower, prerolls, or vapes can help set you apart from other dispensaries. In this article, we’ll guide you through the steps to help you make sure your product drop is successful. And […]
4 months ago
bounce rate for iframes

How iFrames Can Lower Your Website’s Bounce Rate Right Now

Getting potential customers to your website can be hard enough, but driving traffic and capturing leads is really just half the battle. Keeping them interested and engaged can oftentimes be just as hard. After going through all of that trouble to get people to your site in the first place, wouldn’t it be a shame […]
4 months ago
dispensary customer service ft

Types of Questions Your Budtenders Should Ask Every Customer

Selling cannabis is unique for many reasons. But the biggest factor that sets it apart is the number of customers coming in that are new to the product. There’s a lot for new customers to navigate in the world of cannabis—not to mention the legal issues and stigma the cannabis community is trying to move past.
5 months ago
TCPA

What is the TCPA and How Does it Affect Digital Marketing?

Robocalls and spam SMS /text messages are a white-hot topic right now, but they’re nothing new. Nearly thirty years ago, the Telephone Consumer Protection Act (TCPA) was written with these unwanted calls in mind. And even if that sounds like ancient history, it’s anything but: today, digital marketers who send unwanted messages can be hit […]
5 months ago
digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]
6 months ago
customer loyalty ft

Growing Your Dispensary Loyalty Program

Is your dispensary’s loyalty rewards program helping you create repeat customers and consistent recurring revenue? Or are you just collecting info and not doing anything with it? According to one recent study, 81% of consumers indicated that customer loyalty programs made them more likely to continue doing business with a brand. And Aas long as […]
6 months ago