Archives of Tips

dispensary customer service ft

Types of Questions Your Budtenders Should Ask Every Customer

Selling cannabis is unique for many reasons. But the biggest factor that sets it apart is the number of customers coming in that are new to the product. There’s a lot for new customers to navigate in the world of cannabis—not to mention the legal issues and stigma the cannabis community is trying to move past.
3 days ago
TCPA

What is the TCPA and How Does it Affect Digital Marketing?

Robocalls and spam SMS /text messages are a white-hot topic right now, but they’re nothing new. Nearly thirty years ago, the Telephone Consumer Protection Act (TCPA) was written with these unwanted calls in mind. And even if that sounds like ancient history, it’s anything but: today, digital marketers who send unwanted messages can be hit […]
3 weeks ago
digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]
1 month ago
customer loyalty ft

Growing Your Dispensary Loyalty Program

Is your dispensary’s loyalty rewards program helping you create repeat customers and consistent recurring revenue? Or are you just collecting info and not doing anything with it? According to one recent study, 81% of consumers indicated that customer loyalty programs made them more likely to continue doing business with a brand. And Aas long as […]
2 months ago
CASL canada dispensary compliance

CASL: What Is CASL & How Does It Affect Digital Marketing in Canada?

The Cannabis Act has plenty of advertising restrictions that have made Canadian dispensaries feel like they can’t get the word out about their stores while remaining compliant. Thankfully, digital marketing provides dispensaries across North America with a reliable, measurable way to reach new customers. At the same time, using digital marketing means that you also […]
2 months ago
cannabis data compliance ft

The Data Compliance Laws You Need to Know About

As a dispensary owner or CMO, you know there’s a long list of regulations you have to deal with. From where you can set up shop to what you have to report to the state, it’s pretty easy to get lost in the weeds. These regulations differ across state lines and even between cities in […]
2 months ago
geoadvertising

Geo-Advertising: What It Is and Why You Need It

Geo-advertising, also known as geofencing and geotargeting, allows advertisers to send personalized messages to people depending on where they are in real-time. With geo-advertising, you can get your display and banner ads right into your customers’ hands. Plus, with our network of cannabis-friendly sites and apps, you can remain compliant while advertising to people on […]
2 months ago
chat for dispensaries

Connect With Your Customers via Chat

Customer service is crucial to the success of a business, and dispensaries are no exception. According to one survey, 90% of Americans use customer service as a factor when deciding whether or not to do business with a company. Plus, 49% of Americans switched companies last year due to poor customer service, and customers are […]
3 months ago
dispensary marketing tips

12 Actionable Dispensary Marketing Tips to Boost Your Bottom Line

Running a cohesive marketing campaign that nets you a return is no easy task. By implementing these dispensary marketing tips as you create your strategy, you’ll be better able to craft a comprehensive strategy that appeals to your target audience. Prefer to watch some of these tips in action? Check out our webinar. Dispensary Marketing […]
3 months ago
Don’t Fall For This Dispensary Digital Marketing Trap

Don’t Fall For This Dispensary Digital Marketing Trap!

Every industry has it—those bottom-feeding companies that promise the moon while begging for scraps. You know the ones I’m talking about. They’re the guys telling you that they can give you the same quality as a more expensive service for less than half the price. It’s like being told you’re getting an authentic Louis Vuitton […]
3 months ago