So you’ve been lucky enough to secure a permit for a dispensary. You’ve gone through the process of finding a space, establishing a supply chain, and figuring out your business model. Maybe you’ve even already opened your doors!
Because so many consumers spend so much of their time online, though, it’s important that you pay as much attention to dispensary website design as you do to your brick-and-mortar location.
Here, we’ll take a look at the five crucial things that your dispensary website must include in order to attract as many customers as possible.
Attractive, Mobile-Responsive Design
There’s nothing more annoying than looking at a website that’s too large or too detailed for your mobile or tablet screen, requiring you to zoom in. Take a one-size-fits-all approach to your dispensary website design by making sure that it’s “mobile-responsive.” This method will automatically adjust the site’s layout and proportions to fit an individual user’s display. It may even prioritize your site over others that aren’t designed to be responsive!
If you’re outsourcing your site to a web designer, make sure to establish the need for responsive design upfront. If you’re designing the site yourself with a service like WordPress or Squarespace, make sure that it entails this mobile-responsive capability.
Make sure that your dispensary’s name, location, hours, and contact information are all visible on your site’s front page in large, easy-to-read text. The front page should also include links to any social media accounts.
If you’re including a product menu, be sure that it’s as up-to-date as possible. If you plan to offer delivery services, provide detailed information on your delivery practices and requirements.
Search Engine Optimization for Dispensary Website Design
While some customers may come directly to your site through a link or an advertised URL, you’ll want to pull in as much general web traffic as possible through search engine optimization (or SEO). Including your name, location, and contact info will ensure that you show up in search engine listings for localized products and services.
But doing some extra research on your target customer’s key search terms — using tools like Google Keyword Planner — will really elevate your SEO profile. Once you have an understanding of what your audience is looking for, you can develop articles, blog posts, lists, or even videos that integrate all those valuable search terms and phrases.
Quality Copy That Converts
Once you’ve gotten people to land on your site, you’ll want to make sure that they stay engaged and informed. Achieve this by including quality copy that maintains a consistent brand identity and a conversational tone.
The better the writing on your site, the greater the chance of converting visitors into actual customers!
Finally, after you’ve gone to all the trouble of optimizing your dispensary website design and fine-tuning your SEO strategy, encourage purchases and return business with clear calls to action!
If you’re holding in-store sales or events or running promotions at local festivals, your website is a great way to let people know. Emphasize your dispensary’s value by encouraging users to opt-in for email newsletters or other mobile communications. In all cases, drive the point home with urgent, active language.
Your dispensary website design says a lot about your business—make sure it’s saying the right things! Our dispensary website themes make it easy to promote your business and connect with potential customers. Learn more about our turn-key WordPress sites in our store.