Every industry has it—those bottom-feeding companies that promise the moon while begging for scraps. You know the ones I’m talking about. They’re the guys telling you that they can give you the same quality as a more expensive service for less than half the price.
It’s like being told you’re getting an authentic Louis Vuitton from a flea market vendor. It could be a good deal, but it’s probably not.
And while some of these companies may even offer a money-back guarantee, there are likely so many caveats that you’re essentially just giving your marketing dollars away in exchange for nothing.
So how can you avoid getting suckered by a too-good-to-be-true price tag with big promises?
Have a Conversation with the Agency
First, talk to the team. If they want your business, they should have time to discuss their tactics with you. They should be able to tell you why the tools they use are effective and how you can leverage them to gain a foothold in your market. And they shouldn’t have to rely on jargon. Yes, we all use it, but if they can’t explain it in layman’s terms, then it seems like they’re more concerned with sales rather than actually helping dispensaries gain a foothold in an increasingly crowded market.
If their offerings are slim—if, for example, they only offer one service—they should be able to describe why they think that service is a one-size-fits-all solution. Because let’s be honest, one size doesn’t fit all in the cannabis industry. Different dispensaries have different needs. They have different brand values and target demographics. Using the same tool to serve all of them won’t work.
Check Case Studies
Next, check out who they’ve worked with. Do they have case studies or client testimonials that will help you get a better understanding of how they do business and what they can actually achieve? Do they offer you information about how companies have used their services to grow their businesses?
Case Studies can give you insight into how a company addressed a particular problem, how they handled missteps or challenges, what kind of results they received, and how they think about their clients’ businesses.
Think About Your Goals
Third, consider your needs. Do you really need what they’re selling? Yes, you need a dispensary digital marketing strategy, but do you need a cookie-cutter strategy that only has one goal? And does that goal align with what you’re trying to achieve?
For example, a company claiming to help you show up in local search results by optimizing your website and GMB profile may help you boost your local rankings so that you show up when people search “dispensary near me.” But is that enough?
If you move up one or two spots, will that be reflected at the cash register?
Chances are, that while an uptick in web traffic may lead to some additional sales, the ROI won’t be as high as it could be with a more customized strategy.
When you’re able to target multiple goals at once and use a multi-pronged strategy to address each of your individual needs, you can better leverage your marketing dollars and create more sustainable campaigns that will continue helping your company grow.
Ultimately, when it comes to cheap dispensary digital marketing (and there’s a difference between cheap—as in no good—and affordable—as in cost-effective), it’s buyer beware.
As an industry-leading dispensary digital marketing agency that has been helping cannabis companies engage with new customers and nurture customer relationships, we value education and transparency. We want our customers to know what we’re doing and why, and we’re excited to share the results.
Plus, because we want our customers to succeed, we actively monitor all of our services in order to make changes and keep our campaigns as effective as possible. We don’t do set-it-and-forget-it marketing—we engage, create, test, reiterate, and test again, all in the name of crafting customized digital marketing solutions that are in line with our clients’ brand values and goals. It’s what sets us apart from the competition and what keeps us working hard.
Want to learn more? Let’s talk! Give us a call at 650-822-7506.