Archives of Geo-Advertising

ROAS

3 Ways to Improve Your ROAS: How to Tweak and Maximize Your Ad Spends

When you first dive into the world of business analytics, you get hit pretty quickly with a virtual blizzard of acronyms: KPI, ROI, ETL, and others still. Here at Foottraffik, we tend to stick with the ones that actually deliver valuable insights and actionable data. And one of the most important ones—by far—is ROAS, or […]
1 month ago
Green Friday

Have You Started Your Dispensary Green Friday Planning?

If 2020 has thrown us for a loop in every possible regard, we can still be certain about a couple of things. Overall, cannabis sales are up, and early indications are that this will continue. And even though a third of shoppers have gone online in search of daily necessities, annual sales events are still […]
6 months ago
marijuana delivery service advertising

Best Digital Advertising Tools For Marijuana Delivery Services

Marijuana delivery service advertising can be complicated. Trust us, we know! But even with all of the advertising restrictions placed on marijuana delivery services and dispensaries, there are still effective digital marketing tools that can help you to better connect with potential customers and increase the reach of your business. What digital marketing tools can […]
6 months ago
return on ad spend

ROAS: What It Is & How to Use It

You’ve probably heard of ROI—return on investment. We’ve certainly talked about it a lot. However, more recently, we’ve begun to move toward return on ad spend, or ROAS, since it’s more accurate for what we’re measuring. What is Return on Ad Spend? Return on ad spend is how much you earn in revenue for every […]
7 months ago
targeted mobile ads ft

Geo-Ads FAQs: Targeted Mobile Ads for Dispensaries

Current cannabis advertising limits make it hard to get the word out about your dispensary. At the same time, advertising is crucial for getting your message out there and scoring new customers. In such a heavily regulated environment, how can you meaningfully engage with your target audience? Targeted mobile ads, or geo-ads, are a great […]
8 months ago
marketing your dispensary

Spread the Word: 6 Ways You Can Market Your Dispensary in California

With a tight web of state and local regulations and restrictions on marketing cannabis, getting the word out about your dispensary can feel like an uphill battle. Fortunately, even if many of the traditional forms of advertising are off-limits, there are actually a host of options for savvy cannabis marketers. Here are six ways you […]
8 months ago

4 Geofencing Strategies To Get Your Campaign Started with a Bang

Geofencing is a location-based mobile advertising strategy that establishes virtual ‘fences’ around geographic areas in order to deliver specific marketing messages to viewers in those areas. Instead of casting a wide net and hoping for the best, geotargeting allows marketers to spend their budget more wisely by only targeting people in very specific locations. For […]
12 months ago
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