Google My Business (GMB) posts are an effective way to increase your dispensary’s visibility, establish its online presence, and optimize its website for search engines. And best of all, they’re FREE!
Developing your Google My Business profile is an easy and cost-effective way to interact with potential customers. Your profile can provide search users with information about your business such as addresses and contact info. Additionally, it establishes credibility by displaying photos, videos, and genuine customer reviews.
GMB posts are an extension of your profile, allowing you to directly engage potential customers, rather than just inform them. Just think of GMB posts as miniaturized advertisements that appear alongside Google search results!
At its core, utilizing Google My Business posts is an optimization strategy that can effectively engage, inform, and tempt potential customers, all without ever forcing them to visit your dispensary’s website.
Google My Business Posts Can Increase Visibility And Engagement
GMB posts increase your dispensary’s visibility and exposure by allowing customers to interact with your business through Google’s search page. Because they are so flexible and customizable, posts can help you to meet both short and long-term business goals. Events, offers, and deals can all be quickly and conveniently promoted to potential customers.
Posts typically include a photo, text, and a call-to-action. They provide search users with selective and unique information about your business at the same time as they are searching for it. Moreover, they can also be shared to social media platforms, expanding their reach and influence well beyond just Google.
Posts feature customizable calls-to-action (CTAs) like “Buy Now” or “Find Out More.” By making the most of customizable CTAs, you can direct the way that customers engage with your posts and your dispensary. GMB CTAs are the bridge between informing your customers, and directly engaging them.
Keep in mind that posts expire after seven days. As such, you should try to get into the habit of creating new ones every week. Some businesses even prefer to develop their content plan at the beginning of each month. However you choose to do it, developing a system that regularly prepares and posts GMB content is crucial to making the most of this incredible tool.
GMB Posts Can Influence Your Dispensary’s Overall Google Ranking
Google My Business posts and profiles directly influence Google’s local search rankings. In fact, it is believed that Google My Business signals were the most influential factor in determining local pack rankings. A recent study by Search Engine Land found that ranking position could improve within a week of creating your first post.
Plus, it appears that the importance of these signals has increased over time. Estimates suggest that the importance of Google My Business activity as a factor in local rankings rose from 19% in 2017 to 25% in 2018.
GMB Posts Can Give Your Dispensary An Advantage Over The Competition
A recent case study performed by the marketing gurus at Moz shows that businesses who utilize Google My Business posts can gain a competitive advantage over their local competition.
Part of this advantage comes from the fact that many businesses neglect to engage in Google My Business marketing whatsoever. According to the Moz case study, over 40% of the businesses studied had never made a post. Many businesses may find themselves gaining a competitive advantage just by posting regularly. If other dispensaries in your region are failing to engage customers through Google My Business, this could provide you with a significant opportunity.
In addition, the study indicated that posts were successful in engaging and interacting with potential customers. Search users were found to be interacting with posts just as much as branded search results.
GMB posts are yet another tool in the digital marketing toolbox. They are an extremely cost-efficient method of gaining exposure and directly interacting with customers. No matter what your dispensary’s business goals are, Google My Business can help you get there!
GMB isn’t the only listing platform that matters, though. If you want to be sure that your dispensary is showing up everywhere that matters, check out your free digital presence audit below.