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Distinguish the difference between on-page SEO and off-page, and the fundamentals of keyword research.
Once you know the concept of keyword research, you’ll learn how to write and implement title tags, meta descriptions, header tags, and SEO friendly URLs.
Expand your skill set even further by learning the basics of anchor text optimization and image optimization. SEO isn’t simply injecting keywords into your website, but designing your site to be mobile friendly, fast, and provide a great user experience. Learn crucial off-page factors for local marketing including defining NAP, link building, reviews, and schema.