Marijuana delivery service advertising can be complicated. Trust us, we know!
But even with all of the advertising restrictions placed on marijuana delivery services and dispensaries, there are still effective digital marketing tools that can help you to better connect with potential customers and increase the reach of your business.
What digital marketing tools can you rely on to promote your marijuana delivery service?
Need to reach your customers right away? There’s no better way than SMS marketing.
SMS messages get opened quickly (98% open rate!) and boast a higher response rate than other communication methods (200% higher than email!). Additionally, 75% of consumers who opt-in to SMS marketing indicate that they are happy to receive promotional messages from their favorite brands. Not only that, but consumers are ten times more likely to redeem coupons delivered through SMS than through other methods.
SMS messages are a great way to communicate with customers about promotions and special offers, especially if they are limited-time offers. If you don’t want your message to languish forever in an email inbox or spam folder, SMS provides an effective alternative to email newsletters. They can also help you clue-in customers as to when their orders will arrive.
SMS marketing can produce results for your marijuana delivery service, just remember to stay on the right side of the law by remaining compliant with the CAN-SPAM Act.
Search Engine Optimization
While SMS marketing can help you to reach customers and promote your business instantly, search engine optimization (SEO) is a long-term strategy that can pay serious dividends in the long-run.
SEO is a digital marketing strategy that is designed to attract organic traffic from search engines to your website. SEO effectively optimizes your web content to make it rank higher in search results and make it easier to find by search engine audiences.
Why is SEO so important for marijuana delivery services and dispensaries? Because many online shopping experiences now begin with search engines. According to recent statistics, over 68% of online experiences now begin with a search engine, and roughly 53% of all web traffic now comes from organic search.
There are many different SEO “signals” that can contribute to the overall SEO success of your website. These include on-page signals, link signals, behavioral signals, review signals, citation signals, Google My Business signals, social signals, and more.
How can you improve your website to make the most of SEO? There are many things you can do including creating compelling and attractive content, optimizing your content for search engines (keyword research), performing on-page optimization, creating a great user experience, listing your marijuana delivery service in online directories, earning social media shares, managing your online reviews, and more.
Dispensary Google Ads
Every day, countless businesses rely on Google Ads to drive traffic to their websites.
That’s because Google Ads can quickly scoop up web traffic and direct it where it needs to go. Since so many people begin their online experience with Google, it’s the perfect spot to place your mobile marijuana delivery service advertising in order to connect with local customers.
Google Ads appear above or alongside organic search results when someone’s search contains a keyword that triggers them. If you have the budget for them, there’s no better way to connect with customers looking to buy right now.
Thanks to tools like Google Analytics, it’s easy to track and analyze the performance of your ads. Additionally, Google Ads also makes it easy to conduct A/B testing and make quick changes to your ads in order to improve their effectiveness.
The Google Ads platform and accompanying tools like Google Analytics take some of the guesswork out of marketing and allow businesses to spend their money more wisely.
Mobile Banner Ads
With so many tools available to digital marketers, mobile banner ads are often overlooked. But more people than ever before are using smartphones to browse the web and shop for goods, making mobile banner ads perhaps more important than they’ve ever been.
Mobile banners can even be geotargeted in order to better connect with local mobile internet users. Geotargeting mobile banner ads ensures that they are only displayed to mobile browsers within a set geographic area. Using geotargeting your marijuana delivery service advertising campaigns can help you focus on local consumers and spend your ad dollars more wisely.
A study from 2016 found that, in North America, mobile banner ads had a click-through rate of roughly 0.14%. While that may seem low, remember that impressions cost just a fraction as much as PPC clicks. If your budget is not large enough to support sustained PPC campaigns, consider mobile banner ads as a more cost-effective option.
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