An informative and well-built dispensary website is a must-have for any dispensary. A website establishes your online presence, raises awareness, engages potential customers, drives traffic through your doors, helps you build your brand, and grows your revenue.
However, a weak, unappealing, or outdated website may actually have the opposite effect, driving potential customers to check out the competition.
In addition to clear calls-to-action, a strong dispensary website needs to have a network of pages that customers can interact with to learn more about your dispensary, your products, your policies, and cannabis in general.
Here are 5 pages that your dispensary website absolutely needs to have!
Location & Contact Page
A location and contact page is one of the most important pages your dispensary website needs to have. A page containing your address, phone number, and other contact information will make it much easier for customers to find you, and get in touch with you. Google maps and phone number links can help potential customers get directions to your dispensary or get in touch with your staff with just a few simple clicks.
Your location and contact page can also be a great spot to plug your social media links. Whether it’s your Facebook page, Instagram account, or Twitter feed, your website’s contact page is an excellent place to let your audience know about all of the ways that they can engage and interact with your dispensary.
FAQ (Frequently Asked Questions) Page
A frequently asked questions page can be a real time-saver for your in-store staff that regularly answer phones or directly answer customer questions face-to-face. By preemptively answering questions that customers are likely to have on your FAQ page, you can free up your front-line staff to perform other tasks around the store.
Plus, a comprehensive FAQ page is key to customer service and satisfaction. A 2013 survey from ZenDesk found that 69% of respondents prioritized a quick response time as the most important factor in customer service experiences. Just remember not to overdo it, FAQ pages that are loaded over the top with content may make it difficult for customers to find the answers they are looking for.
Blog & Education Pages
Blog content and educational content are great tools for educating viewers on how cannabis works and for informing them about the products you carry, promotions you offer, local events that are happening, and more. Providing this information on your website can prevent visitors from seeking this information elsewhere, keeping them on your site and away from your competitors.
High-quality content can also provide a direct boost to your SEO. Blog content can rank in search engines such as Google and Bing, driving organic traffic to your site, pushing potential customers down the marketing funnel, and directly influencing purchasing decisions. Plus, blog content can attract valuable inbound links, boosting your site’s SEO value in the process.
Privacy Policies Page
Menu Page & Promotions Page
An updated menu page is crucial for displaying the items that your dispensary carries. Menus put customers directly in touch with your products, allowing them to browse available stock and prices, and compare them to other local dispensaries.
A separate page for specials and promotions can be a great way to raise awareness about limited-time offers and deals. Clearly displaying tempting and valuable deals on your website can be a great way to drive more online orders and foot traffic to your storefront.
Designing And Optimizing Your Dispensary Website
Your dispensary will benefit from having an optimized and easy-to-use website. A distinctive website design featuring appealing high-quality graphics can make your site more memorable and make a great first impression. Just remember to avoid clutter—your dispensary website’s design should prioritize usability at all times.
Finally, ensuring that your dispensary website is optimized for mobile browsing is crucial. More people than ever before are using their mobile devices to make purchases or research products and services online before buying. A responsive mobile website will make it easier for mobile users to connect with your dispensary and interact with your brand on-the-go.
Whether you need to refresh your site or launch a new dispensary website, Foottraffik can help! We have a variety of website solutions to fit your needs. Give us a call to learn more.