On-page optimization is one of the most important parts of the SEO process. It ensures that each webpage in your network is set-up to rank as high as possible and earn as much traffic as it can.
But with so many factors to consider, where do you even begin optimizing your site? Read on to find out exactly which on-page elements you need to optimize for SEO and how you can do so right now.
Optimizing On-Page Elements for SEO
There are numerous on-page elements that need to be optimized for SEO success. These elements are crucial to ensuring that each page is able to rank for the keywords that you want it to.
A well-optimized page should feature proper meta markup and image tags, unique and targeted content, a clean and fast UI experience, and a working robots.txt file. Let’s take a look at some of the most important on-page elements that you should be optimizing for SEO.
Title tags, otherwise known as meta title tags, function as the title of your page when it shows up on Google. These tags are crucial for helping both search engines and search engine users to understand what your page is about.
Google typically only displays the first 50-60 characters of a title tag so it is important to say what you really need to within that limit. Ensure that your title tags feature important keywords early but don’t overstuff it with keywords as this may negatively affect your SEO.
A meta description tag is an HTML attribute that provides a brief summary of a webpage. It doesn’t actually appear anywhere on your page. Instead, it effectively functions as the headline for your search listing whenever it pops up in a search engine (the longer description underneath the search result title).
Meta descriptions should accurately describe the content of your page (keywords included) in a way that entices viewers to click-through to your website. While meta descriptions do not directly help a page rank, they do directly impact a page’s click-through rate, which is an SEO signal itself. Remember to give every page a unique title so as to avoid confusing search engines, and consider including your brand name in the title if you think that it can attract more visitors.
Alt attributes, also known as alt text (alternative text) and alt descriptions, are tags used within HTML code to describe the appearance and function of a specific image. If, for whatever reason, an image cannot be properly loaded onto a page, the alt text will appear in its stead in order to provide viewers with an accurate description of the image.
Not only do alt attributes improve the user experience and make your site more useable, but they can also directly affect your SEO signals. Alt attributes offer you an opportunity to include valuable keywords that may help your page rank even higher. Try to create alt texts that include both your targeted keyword and an accurate description of your image.
Content is king! Having interesting, unique, valuable, and keyword-rich content on your website is crucial to ranking. Your content should not exist solely for the purpose of ranking a page as this tactic is obvious and can hurt your site’s credibility (no keyword stuffing). Instead, your content should seek to answer searcher’s questions, guide them through your site, and demonstrate site and brand value (while still hitting those keywords!).
Try to avoid using duplicate content whenever possible. By some estimates, something like 29% of the web is duplicate content. However, duplicate content typically provides no value to your website and can even confuse search engines when it comes to deciding which version of that content to rank.
Working With WordPress?
If your dispensary’s website is being hosted through WordPress, you can use the Yoast plugin to help with optimizing your on-page SEO quickly and effectively. Yoast is a powerful plugin that can help you to perform SEO tasks like managing title tags and meta descriptions, tracking keywords, and managing sitemaps more easily. Best of all, it’s free!
Boost Your SEO with Expert Help
Propel your dispensary to the top of search rankings. At Foottraffik, we help dispensaries leverage their website presence to get more sales. Learn more—set up a free strategy session now!