Digital marketing presents dispensaries with a variety of tools for sharing their messaging and capturing a larger audience. One little-used tool — push notifications for dispensaries — can help you re-engage with your customers and get them back to your online menu.
Let’s dive into a few of the basic questions about push notifications and why you should consider adding them to your marketing arsenal.
Push Notifications: What They Are
We live in a digital environment filled with notifications: Dings, pop-ups, chat windows and other attention-getting bubbles seem to clog nearly every website these days. These little notifications can drive conversions. But there’s a catch: To be targeted by one of them, you need to actually visit the website they’re associated with.
Because we can’t force potential clients to visit our websites, these tools are by nature limited in their reach. That’s where push notifications—those brief, banner-style notices that behave much like text messages—come in.
Savvy marketers can send push notifications regardless of a client’s current browsing session, using them to announce flash sales, order alerts and more. All that’s needed is for those clients to opt-in or otherwise subscribe—for instance, when they sign up for your customer appreciation or newsletter list—and then customize which sort of push notifications they’d like to receive.
Push Notifications: Who Should Use Them
As we’ve written before, mobile marketing is a huge part of the big picture. Because clients spend up to 60% of their online time on mobile devices—and because push notifications can deliver location-sensitive ads targeting nearby customers—mobile marketing should be part of your game plan from the outset, not merely an afterthought.
Simply put, if your goal is to drive traffic to a physical location such as a dispensary, you should be putting serious thought into using push notifications. Given the ubiquity of mobile devices, the power of location-based ad delivery, and the fact that many clients shop by proximity, can you really afford to leave this tool out of your arsenal?
Right now, more people are spending time on their smartphones than ever before. Make it easy for them to order from you.
Push Notifications for Dispenaries: How Effective Are They?
Push notifications have gotten a lot better in the last five years. Overall, a whopping 91.1% of Android users currently opt in to them, though that number falls to 43.9% on iOS. And while opt-in rates are highly variable and industry-specific, dispensaries—for the reasons we outlined above—are perfectly positioned to take advantage of the potential of push notifications.
Because it turns out that most clients like being the first to hear about new products and money-saving offers on great products, using push notifications strategically can increase foot traffic, build customer loyalty, and significantly boost retention rates.
Wondering how to get started? Give us a call and let’s talk about how we can get more of your customers back to your online menu.