Organic traffic has become one of the most dependable sources of traffic and revenue for many businesses. According to research from Hubspot, organic search is responsible for 94% of all web traffic.
This is perhaps unsurprising when you consider how important search engines like Google have become in helping people learn, shop, and more. Recent research indicates that 93% of online experiences now start with a search engine.
Capturing this organic search engine traffic with content has numerous advantages. Organic traffic has a longer-lasting impact than paid advertising, works to build brand trust and authority, and can help to further develop and position your brand over time.
Search Engine Optimization (SEO) is the most effective digital marketing strategy for boosting organic traffic.
A robust SEO campaign can not only drive more traffic to your site, but it can also work wonders for your brand.
Keep reading to find out why organic traffic is so important and how SEO can help you to capture more of it!.
Organic Traffic Has A Long-Lasting Impact
While paid advertising is capable of producing short-term results, organic traffic can have a much longer-lasting impact. Stopping your PPC (pay per click) campaign means stopping incoming traffic. But once you have achieved search engine visibility with organic content, traffic will keep pouring in over time.
Organic is not a set-it-and-forget-it traffic system, though. It requires constant upkeep with evergreen content. However, it also produces consistent results that keep driving traffic in the long-term.
Even if your paid search and social media campaigns are producing significant short-term results, organic traffic is required to make sure that success continues well into the future.
Moreover, while generating organic traffic will still cost you time and money, it’s still considered to be much more cost-effective than paid search in the long-run. Not only do you get to keep all of your organic assets, but high-quality organic content can also be promoted over social media to boost social campaigns and may even gain more value over time as it gains traction.
Most Online Experiences Begin Via Search
Search engines like Google have successfully reshaped the ways in which people access information and make purchasing decisions. Google is often used as a homepage and commonly functions as a starting point for people’s online adventures.
Google has dominated the search market—they’re responsible for nearly 92% of searches performed online. Having an active presence in Google’s search results ensures that you can connect with search users and capture this traffic for yourself.
By neglecting to invest in organic content/traffic, you are allowing the majority of the internet’s traffic to pass you by.
Organic Traffic Builds Brands
Organic content works to build brand visibility, credibility, and value.
By building a network of content, you’re actually creating multiple touchpoints for search users to come into contact with. Organic content makes your brand more visible to, and accessible for, internet users.
Plus, if you are constantly showing up as the solution to customer questions, your brand will become more recognizable and trustworthy. Targeting keywords relevant to the cannabis industry can increase your visibility to cannabis-focused searchers and can build a reputation for your brand as being relevant, important, and authoritative.
Content gives you an opportunity to provide value to organic visitors, outside of just selling them products or services. By entertaining, informing, and guiding search visitors, organic content can build brand trust and authority with potential customers.
How Can You Drive More Organic Traffic To Your Site?
The best way to drive more organic traffic to your website is with an effective SEO campaign.
Search engine optimization can grow both the quantity and the quality of the organic traffic your site receives. By increasing the visibility of your site to search engine users, an SEO campaign ensures that search users can find your site.
Investing in SEO for Dispensaries
Developing relevant and engaging content is sure to boost your site’s presence in search engines, allowing it to capture more organic traffic.
Interested in learning more about search engine optimization? Give us a call at 650-822-7506 to learn more.