If you’re adding content to your website, whether it’s blog posts or new pages, you need to be sure that you’re optimizing every addition in order to score the SEO benefits.
Doing so can help boost your site’s visibility in search by improving your Google ranking. And with most of the clicks going to the top three search results, this could mean more new customers.
If you fail to optimize, your hard work may go unnoticed by both website visitors and Google.
Check for these SEO mistakes and fix them as soon as possible.
SEO Mistakes: Title and Meta Tag Errors
According to a recent study, missing titles and meta tags is the number one of SEO mistakes.
Thankfully, this is very easy to fix!
If you’re creating a blog post in WordPress, make sure that you’ve entered a title for your post at the top and that it’s set as an H1 (heading 1). If you have Yoast SEO installed (which we recommend), scroll down to the bottom below your post and check that you have an appropriate SEO title, slug, and meta description that includes your keyword.
If you’re creating a page in WordPress, the process is similar although your page title will likely be different from your H1.
Additional title and meta tag errors include:
- Using H1 on a page or post more than once
- Having duplicate titles or descriptions on multiple pages
- Title is too long or too short
- Description too short or too long
These errors are easy to check for and to fix. Yoast checks the length of your SEO title and meta description and will give you an error if you use more than one H1 code. To remedy duplicate titles or descriptions, be mindful not to directly copy from one page to another. If you’re aware of your site architecture, you can create original titles for each of your pages and posts and avoid duplicates.
The sites and pages you link to help provide your pages and posts with authority and showcase your relevancy.
You want to link to external sites that help support your page or post. These links should feature relevant anchor text (the text that you’re connecting the link to) so that readers can understand where they’ll go if they click on the link. You also want to link to relevant internal pages and posts. Just avoid stuffing in links that don’t add to the conversation.
If you’re on a secure site (https), then your internal links should also be https. If you’re not on a secure site (http), your internal links should be http. Though we recommend setting up a secure site. It’s better for SEO and cybersecurity.)
We recommend having links open in a tab so that visitors remain on your site.
Remember that your content should be focused around a keyword that is relevant to your business and to who you’re trying to attract. For dispensaries, you want to focus on both geographical keywords like “San Francisco dispensary” and educational keywords like “cannabis topicals,” “how to pack a bowl,” and “endocannabinoid system.”
If your content isn’t relevant or useful to your target audience, your meta tags and links won’t save you.
While everyone’s content creation process differs, we recommend starting by brainstorming ideas. What questions are you getting from customers? Are there things you’d like to teach your customers? Then do some keyword research to see if there are relevant keywords that you can optimize for. Once you have the topic and the keyword, investigate what others have done on the topic and determine what your unique take will be. Start writing and then remember to optimize the post properly when uploading!
Want help? We’d love to be a part of your marketing team. We’ve worked with over 200 dispensaries providing SEO services and more. We even write and upload content! Contact us to learn more.
Looking to learn more about SEO? Check out our webinars!