Introduction into

Dispensary Website Design

If you’re interested in working with us to develop a new cannabis website, revamp your existing website, or help you upgrade, we’d love to hear from you. Fill out the form below, and we’ll get back to you within 24-48 hours.

Let's Build Your Website

Thousands of Brands Fight For Our Attention Every Day. How Will You Stand Out?

In the rapidly growing and constantly changing cannabis industry, standing out in a sea of competition is no easy task. Consumers aren’t just looking for another product or dispensary. They’re looking for brands they connect to—brands that understand them and speak their language.

Your website is your brand’s most important spokesperson in an overcrowded digital landscape. Yet too many companies see their website as an afterthought. In today’s crowded cannabis digital landscape, it’s vital that you stand out. To stand out, you need a voice and a cohesive brand strategy that seamlessly supports and integrates all aspects of your sales and marketing strategy.

At Foottraffik, we don’t create websites in isolation from the rest of your marketing efforts and branding strategy. Our diverse experience continues to inspire us to look at every web project holistically. As a full-service digital marketing agency with experience handling all aspects of digital marketing, we’ve developed the expertise to create websites that align and support every aspect of your marketing strategy while making sure you stand out as unique and reach the right people.

Web Design Is Much More Than Assembling Pretty Images On A Screen

There’s much more to web design than aesthetics. Don’t get us wrong, we love beautiful design! Make no mistake, your website should be beautiful, however, effective design expertly balances beauty and function. As Steve Jobs advised, “Design is not just what it looks like and feels like. Design is how it works.” Bottom line: Your site should look amazing and it should also consistently deliver value to your customers. Plus, it should provide them with an incredible user-experience every time they visit.

The best websites support “big picture” goals and functional goals. You can have the most beautiful, perfectly branded website in the world, but if people can’t find your store location, hours, or how to order online, you’ve failed. The key is to balance macro and micro goals. Having worked with many of the most successful brands in the cannabis industry, this is something Foottraffik (and our development partners) have spent years perfecting.

Your Website Should Balance Branding and “Big Picture” Goals With Functionality and User Experience

Big picture: Your website communicates who you are, what you believe, what you’re passionate about, and why you do what you do. Your website is where your customers and prospective customers connect to your brand.

On a functional level, your website is the epicenter of your sales and marketing strategy. Customers and prospective customers go to your website to connect to you, to view your online menu and place orders online, and to find your locations.

Your website touches every part of your marketing strategy, from email marketing, mobile strategy, and content marketing to search, local marketing, social media, customer loyalty, and reputation management. That’s a lot of moving parts! Fortunately, as the largest full-service digital marketing agency for dispensaries, we’ve mastered the art of creating cohesion and harmony among all the moving parts.

The best websites look simple. Elegant. Even effortless. For most, that’s easier said than done. Creating a simple and elegant design while maximizing utility, seamlessly integrating sales and marketing, and providing value to your customers can be a challenge. Steve Jobs was, of course, the master at maximizing utility while keeping Apple’s designs simple and user-friendly. The result was a brilliant user experience that created billions of loyal customers.

Like Steve Jobs, we work to make the complex appear simple. In turn, we focus on creating an enjoyable (and stress-free) user experience for your customers and website visitors.