Maryland cannabis dispensary marketing is heavily limited: dispensaries are banned from using “traditional” advertising methods—that means no radio or TV ads and no billboards. To grow and capture market share, it’s vital that Maryland dispensaries utilize a digital strategy that works and that follows current advertising regulations.
Maryland Cannabis Dispensary Marketing Software
Maryland Dispensary Tools, Guides & Advertising Laws
Maryland’s cannabis industry is growing quickly—and so is the Natalie M. LaPrade Medical Cannabis Commission’s reach. With advertising regulations limiting how Maryland medical dispensaries can market their services, dispensaries must innovate to reach patients.
Maryland Dispensary Customer Journey
Awareness
Billboards, Radio, Print, TV
Email Marketing
Loyalty Programs
Display Advertising
Search Engines
Social Media
Text Message Marketing
YouTube / Video ads
Word of Mouth
Email Marketing
Loyalty Programs
Display Advertising
Search Engines
Social Media
Text Message Marketing
YouTube / Video ads
Word of Mouth
Findability
Apps
Directories
Maps
“Near me” Search
GPS
Organic Search
Pay Per Click
Voice Search
Directories
Maps
“Near me” Search
GPS
Organic Search
Pay Per Click
Voice Search
Reputation
Articles
Blogs
Reviews
Social Media
Word of Mouth
Blogs
Reviews
Social Media
Word of Mouth
Conversion
E-commerce Sale
In-store purchase
Loyalty Member
Phone Call
Request Directions
Website
In-store purchase
Loyalty Member
Phone Call
Request Directions
Website
Advocacy
Budtenders
Customer Service
Product Catalog
Product Pricing
Reviews
Social Media Post
Word of Mouth
Customer Service
Product Catalog
Product Pricing
Reviews
Social Media Post
Word of Mouth
Maryland Cannabis Dispensary Advertising Restrictions
See Where You Rank
Our Free Dispensary Digital Presence Audit lets you see how your dispensary ranks on the most crucial digital marketing markers. With easy to understand grades, you’ll be able to quickly spot where you can improve and even see how you stack up against the competition.
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Maryland Cannabis Dispensary Advertising Restrictions
10.62.36.01 Advertising Restrictions
A. No grower, processor, dispensary, independent testing laboratory, or third-party vendor authorized by the Commission may place or maintain, or cause to be placed or maintained, an advertisement for medical cannabis, medical cannabis products, or medical cannabis-related services on:
(1) Radio, television, or a billboard;
(2) A print publication, unless at least 85 percent of the audience is reasonably expected to be 18 years of age or older, as determined by reliable and current audience composition data;
(3) Public property;
(4) A handbill, leaflet, or flyer directly handed, deposited, fastened, or otherwise distributed on:
(a) Public property; or
(b) Private property without the consent of the owner; or
(5) Any website, mobile application, social media, or other electronic communication that fails to employ a neutral age-screening mechanism that the user is at least 18 years of age, including an age-gate, age-screen, or age verification mechanism.
B. Certifying Provider.
(1) A certifying provider may advertise the certifying provider’s ability to certify a qualifying patient to receive medical cannabis.
(2) An advertisement by a certifying provider shall comply with COMAR 10.32.01.13(b).
C. An advertisement for a grower, processor, dispensary, independent testing laboratory, certifying provider, or third-party vendor may not make any statement 2 that is false or misleading in any material way or is otherwise a violation of Commercial Law Article, §§ 13-301–13-320, Annotated Code of Maryland.
D. All advertising for medical cannabis or medical cannabis products shall include:
(1) A statement that the product is for use only by a qualifying patient;
(2) A warning that there may be health risks associated with consumption of the medical cannabis or medical cannabis product; and
(3) Any other warnings required by the commission.
A. No grower, processor, dispensary, independent testing laboratory, or third-party vendor authorized by the Commission may place or maintain, or cause to be placed or maintained, an advertisement for medical cannabis, medical cannabis products, or medical cannabis-related services on:
(1) Radio, television, or a billboard;
(2) A print publication, unless at least 85 percent of the audience is reasonably expected to be 18 years of age or older, as determined by reliable and current audience composition data;
(3) Public property;
(4) A handbill, leaflet, or flyer directly handed, deposited, fastened, or otherwise distributed on:
(a) Public property; or
(b) Private property without the consent of the owner; or
(5) Any website, mobile application, social media, or other electronic communication that fails to employ a neutral age-screening mechanism that the user is at least 18 years of age, including an age-gate, age-screen, or age verification mechanism.
B. Certifying Provider.
(1) A certifying provider may advertise the certifying provider’s ability to certify a qualifying patient to receive medical cannabis.
(2) An advertisement by a certifying provider shall comply with COMAR 10.32.01.13(b).
C. An advertisement for a grower, processor, dispensary, independent testing laboratory, certifying provider, or third-party vendor may not make any statement 2 that is false or misleading in any material way or is otherwise a violation of Commercial Law Article, §§ 13-301–13-320, Annotated Code of Maryland.
D. All advertising for medical cannabis or medical cannabis products shall include:
(1) A statement that the product is for use only by a qualifying patient;
(2) A warning that there may be health risks associated with consumption of the medical cannabis or medical cannabis product; and
(3) Any other warnings required by the commission.
Enterprise Dispensary Marketing Bundle
Have more than one location? No problem! Foottraffik offers enterprise solutions that allow you to track all of your dispensaries from one easy-to-use dashboard.
