Maryland cannabis dispensary marketing is heavily limited: dispensaries are banned from using “traditional” advertising methods—that means no radio or TV ads and no billboards. To grow and capture market share, it’s vital that Maryland dispensaries utilize a digital strategy that works and that follows current advertising regulations.
Maryland Cannabis Dispensary Marketing Software
Maryland Dispensary Tools, Guides & Advertising Laws

Maryland’s cannabis industry is growing quickly—and so is the Natalie M. LaPrade Medical Cannabis Commission’s reach. With advertising regulations limiting how Maryland medical dispensaries can market their services, dispensaries must innovate to reach patients.
Maryland Dispensary Customer Journey


Awareness
Billboards, Radio, Print, TV
Email Marketing
Loyalty Programs
Display Advertising
Search Engines
Social Media
Text Message Marketing
YouTube / Video ads
Word of Mouth
Email Marketing
Loyalty Programs
Display Advertising
Search Engines
Social Media
Text Message Marketing
YouTube / Video ads
Word of Mouth

Findability
Apps
Directories
Maps
“Near me” Search
GPS
Organic Search
Pay Per Click
Voice Search
Directories
Maps
“Near me” Search
GPS
Organic Search
Pay Per Click
Voice Search

Reputation
Articles
Blogs
Reviews
Social Media
Word of Mouth
Blogs
Reviews
Social Media
Word of Mouth

Conversion
E-commerce Sale
In-store purchase
Loyalty Member
Phone Call
Request Directions
Website
In-store purchase
Loyalty Member
Phone Call
Request Directions
Website

Advocacy
Budtenders
Customer Service
Product Catalog
Product Pricing
Reviews
Social Media Post
Word of Mouth
Customer Service
Product Catalog
Product Pricing
Reviews
Social Media Post
Word of Mouth
See Where You Rank

Our Free Dispensary Digital Presence Audit lets you see how your dispensary ranks on the most crucial digital marketing markers. With easy to understand grades, you’ll be able to quickly spot where you can improve and even see how you stack up against the competition.

Try Foottraffik Now

- Digital Marketing Made Simple: Keep your digital marketing simple with our all-in-one platform. Our easy to use platform gives you the tools you need, all in one place.
- The Services You Need: SEO, Social Media Growth, Website Design, and more. Create a unique digital marketing strategy that meets your needs.
- Results Driven: Thanks to our unique ranking system, you can gear your strategy towards success and check on the metrics that matter to you.
- Solution Focused: We pride ourselves on creating solutions for our clients so they can focus on the business of selling.




Check Your Toolbox

Foottraffik’s all-in-one marketing platform makes it easy to capture sales and optimize your digital marketing. Select the services you need to blow away the competition and make your dispensary the obvious choice.
Bronze
$
1,000
24/7 Free Tech Support
100GB Storage Space
1GB Bandwidth Available
Free Upgrades and Support
silver
$
3,000
24/7 Free Tech Support
100GB Storage Space
1GB Bandwidth Available
Free Upgrades and Support
GOLD
$
5,000
24/7 Free Tech Support
100GB Storage Space
1GB Bandwidth Available
Free Upgrades and Support
PLATINUM
$
10,000
24/7 Free Tech Support
100GB Storage Space
1GB Bandwidth Available
Free Upgrades and Support
Maryland Cannabis Dispensary Advertising Restrictions

10.62.36.01 Advertising Restrictions
A. No grower, processor, dispensary, independent testing laboratory, or third-party vendor authorized by the Commission may place or maintain, or cause to be placed or maintained, an advertisement for medical cannabis, medical cannabis products, or medical cannabis-related services on:
(1) Radio, television, or a billboard;
(2) A print publication, unless at least 85 percent of the audience is reasonably expected to be 18 years of age or older, as determined by reliable and current audience composition data;
(3) Public property;
(4) A handbill, leaflet, or flyer directly handed, deposited, fastened, or otherwise distributed on:
(a) Public property; or
(b) Private property without the consent of the owner; or
(5) Any website, mobile application, social media, or other electronic communication that fails to employ a neutral age-screening mechanism that the user is at least 18 years of age, including an age-gate, age-screen, or age verification mechanism.
B. Certifying Provider.
(1) A certifying provider may advertise the certifying provider’s ability to certify a qualifying patient to receive medical cannabis.
(2) An advertisement by a certifying provider shall comply with COMAR 10.32.01.13(b).
C. An advertisement for a grower, processor, dispensary, independent testing laboratory, certifying provider, or third-party vendor may not make any statement 2 that is false or misleading in any material way or is otherwise a violation of Commercial Law Article, §§ 13-301–13-320, Annotated Code of Maryland.
D. All advertising for medical cannabis or medical cannabis products shall include:
(1) A statement that the product is for use only by a qualifying patient;
(2) A warning that there may be health risks associated with consumption of the medical cannabis or medical cannabis product; and
(3) Any other warnings required by the commission.
A. No grower, processor, dispensary, independent testing laboratory, or third-party vendor authorized by the Commission may place or maintain, or cause to be placed or maintained, an advertisement for medical cannabis, medical cannabis products, or medical cannabis-related services on:
(1) Radio, television, or a billboard;
(2) A print publication, unless at least 85 percent of the audience is reasonably expected to be 18 years of age or older, as determined by reliable and current audience composition data;
(3) Public property;
(4) A handbill, leaflet, or flyer directly handed, deposited, fastened, or otherwise distributed on:
(a) Public property; or
(b) Private property without the consent of the owner; or
(5) Any website, mobile application, social media, or other electronic communication that fails to employ a neutral age-screening mechanism that the user is at least 18 years of age, including an age-gate, age-screen, or age verification mechanism.
B. Certifying Provider.
(1) A certifying provider may advertise the certifying provider’s ability to certify a qualifying patient to receive medical cannabis.
(2) An advertisement by a certifying provider shall comply with COMAR 10.32.01.13(b).
C. An advertisement for a grower, processor, dispensary, independent testing laboratory, certifying provider, or third-party vendor may not make any statement 2 that is false or misleading in any material way or is otherwise a violation of Commercial Law Article, §§ 13-301–13-320, Annotated Code of Maryland.
D. All advertising for medical cannabis or medical cannabis products shall include:
(1) A statement that the product is for use only by a qualifying patient;
(2) A warning that there may be health risks associated with consumption of the medical cannabis or medical cannabis product; and
(3) Any other warnings required by the commission.
Enterprise Dispensary Marketing Bundle

Have more than one location? No problem! Foottraffik offers enterprise solutions that allow you to track all of your dispensaries from one easy-to-use dashboard.