Archives of #cannabis digital marketing

Cannabis Digital Ads

Supercharge Your Cannabis Marketing: Get the Most From Digital Ads

It’s no coincidence that the rise of legal cannabis coincides with the digital marketing revolution. Digital services—including ads, email, internet searches, mapping and countless others—are an integral and indispensable part of the human experience. And digital ads in particular are a big reason the cannabis industry has skyrocketed in value, recently surpassing the NBA in […]
5 months ago
product marketing

Marketing Products: How to Launch a New Product

Most dispensaries feel a bit overwhelmed before they launch a new product or service. At the same time, having your own line of flower, prerolls, or vapes can help set you apart from other dispensaries. In this article, we’ll guide you through the steps to help you make sure your product drop is successful. And […]
7 months ago
digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]
9 months ago
seo for dispensaries woman searching

Why You Need To Get More Organic Traffic To Your Site (And How)

Organic traffic has become one of the most dependable sources of traffic and revenue for many businesses. According to research from Hubspot, organic search is responsible for 94% of all web traffic. This is perhaps unsurprising when you consider how important search engines like Google have become in helping people learn, shop, and more.
9 months ago
digital marketing for dispensaries

Digital Marketing for Dispensaries Is Crucial: Here’s Why

Stop racking your brain for different ways to advertise your dispensary while remaining compliant—digital marketing is a customizable solution with an abundance of tools that will fit your budget. Here’s the bottom line: Digital marketing can help to grow almost any kind of small business. And thanks to the legal restrictions placed on traditional marketing […]
10 months ago
CASL canada dispensary compliance

CASL: What Is CASL & How Does It Affect Digital Marketing in Canada?

The Cannabis Act has plenty of advertising restrictions that have made Canadian dispensaries feel like they can’t get the word out about their stores while remaining compliant. Thankfully, digital marketing provides dispensaries across North America with a reliable, measurable way to reach new customers. At the same time, using digital marketing means that you also […]
10 months ago
Push Notifications for dispensaries

Push Notifications and How They Drive Traffic

Digital marketing presents dispensaries with a variety of tools for sharing their messaging and capturing a larger audience. One little-used tool — push notifications for dispensaries — can help you re-engage with your customers and get them back to your online menu. Let’s dive into a few of the basic questions about push notifications and […]
10 months ago
Don’t Fall For This Dispensary Digital Marketing Trap

Don’t Fall For This Dispensary Digital Marketing Trap!

Every industry has it—those bottom-feeding companies that promise the moon while begging for scraps. You know the ones I’m talking about. They’re the guys telling you that they can give you the same quality as a more expensive service for less than half the price. It’s like being told you’re getting an authentic Louis Vuitton […]
11 months ago
SEO Expectations vs Reality

SEO: Expectations vs Reality

SEO (Search Engine Optimization) is a marketing tactic that is used to boost a webpage’s position in Google’s rankings. In turn, this can lead to more traffic, more leads, and growing revenue. Many business owners expect to quickly see positive returns on a one-time SEO investment. However, in reality, the SEO process can take time […]
11 months ago