Archives of #cannabis digital marketing

Cannabis mergers and acquisitions

Cannabis Mergers & Acquisitions: How to Prepare, Survive, and Thrive

No doubt about it: It’s a thrilling time to be in the cannabis industry! Coming off a year of phenomenal growth, legal cannabis sales are expected to reach $24 billion in 2021. And as we recently reported, recent polls indicate that some 12% of Americans identify as cannabis users, with that number only expected to […]
3 months ago
marijuana advertising network

Marijuana Advertising Network: Your Gateway to Millions of Cannabis Users

Here’s a hypothetical scenario to chew on: You’re a dispensary owner/operator and you’re looking to spread the word about your brand. But once you scrape together the precious hours to conceptualize an ad campaign, write and proof headlines and copy, and find appropriate (and legally compliant) images and design the ads, you realize you have […]
3 months ago
cannabis consumers

Cannabis Consumers: Understanding the Landscape, Tailoring Your Message

Once upon a time, the phrase “cannabis consumers” meant one thing: Stoners. These days, of course, the landscape couldn’t be more different. With adult-use cannabis legal in 16 states and the District of Columbia, medical use in 36, a large majority of Americans now have access to some form of cannabis, and they’re increasingly hyper-focused […]
4 months ago
local dispensary marketing plan

How to Create Location-Specific Marketing Plans for Your Different Dispensaries

What happens when you’re overseeing two—or three, or six—dispensaries, and it’s on you to develop marketing plans for each of them? Many managers in this position find themselves squeezed between two seemingly contradictory mandates: Support the brand identity with a consistent voice and messaging and Optimize each location’s marketing based on specific demographics, needs, and […]
4 months ago
dispensary financing

Money Matters: Potential Funding Sources for Your Canna Business

With the cannabis industry in the midst of what feels like a very prolonged Gold Rush, thousands of would-be entrepreneurs are rushing to launch their brands. If you’re one of them, we salute you! And we’d like to offer some practical tips. In addition to the countless calculations you’ll need to engage in—have I done […]
4 months ago
creative 420 campaigns

The Most Creative 420 Campaigns from Non-Dispensary Brands

Whether or not you partake of cannabis, you’re probably aware of what “4/20” is: The code for “International Pot-Smoking Day.” And while the story of how the name came to be is a mini-epic in and of itself—centering on a group of rule-breaking early-‘70s high schoolers—there should be no confusion over what it’s come to […]
6 months ago
dispensary clubhouse account

Should You Make a Dispensary Clubhouse Account?

Have you heard about Clubhouse? An audio-only chat app that quietly launched in early 2020, it’s been building with shocking speed ever since. By the start of 2021, the platform boasted 10 million active users a week and was valued at a cool $1 billion. What’s the story behind this buzzy new tool? Is it […]
6 months ago