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digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]
1 month ago
seo for dispensaries woman searching

Why You Need To Get More Organic Traffic To Your Site (And How)

Organic traffic has become one of the most dependable sources of traffic and revenue for many businesses. According to research from Hubspot, organic search is responsible for 94% of all web traffic. This is perhaps unsurprising when you consider how important search engines like Google have become in helping people learn, shop, and more.
2 months ago
cannabis data compliance ft

The Data Compliance Laws You Need to Know About

As a dispensary owner or CMO, you know there’s a long list of regulations you have to deal with. From where you can set up shop to what you have to report to the state, it’s pretty easy to get lost in the weeds. These regulations differ across state lines and even between cities in […]
2 months ago
geoadvertising

Geo-Advertising: What It Is and Why You Need It

Geo-advertising, also known as geofencing and geotargeting, allows advertisers to send personalized messages to people depending on where they are in real-time. With geo-advertising, you can get your display and banner ads right into your customers’ hands. Plus, with our network of cannabis-friendly sites and apps, you can remain compliant while advertising to people on […]
2 months ago
Push Notifications for dispensaries

Push Notifications and How They Drive Traffic

Digital marketing presents dispensaries with a variety of tools for sharing their messaging and capturing a larger audience. One little-used tool — push notifications for dispensaries — can help you re-engage with your customers and get them back to your online menu. Let’s dive into a few of the basic questions about push notifications and […]
2 months ago
Benefits of SMS Marketing

5 Benefits of SMS Marketing You Should Know About

SMS marketing has become a popular way for businesses and brands to communicate with customers, and for good reason. Consumers are more likely to open text messages before any other kind of marketing communication. Not surprising, considering how much time the average person spends on their phone each day. Research indicates that the average person […]
3 months ago
Don’t Fall For This Dispensary Digital Marketing Trap

Don’t Fall For This Dispensary Digital Marketing Trap!

Every industry has it—those bottom-feeding companies that promise the moon while begging for scraps. You know the ones I’m talking about. They’re the guys telling you that they can give you the same quality as a more expensive service for less than half the price. It’s like being told you’re getting an authentic Louis Vuitton […]
3 months ago
It's Time to Offer Delivery or Express Pickup

It’s Time to Offer Dispensary Delivery or Express Pickup

The worldwide COVID-19 / coronavirus pandemic has upended nearly everything we took for granted, including the ways we do business and conduct simple transactions. Because the current structure of the retail cannabis industry is cash-based and involves numerous small transactions, the potential implications for the health and safety of both customers and dispensary staff are […]
3 months ago
cannabis trends

Is Your Dispensary Appealing to Seniors?

A new study puts the official stamp on what dispensary operators have known for years: That senior citizens are the fastest-growing demographic of cannabis users. That’s great news, on so many levels, though it may seem to be on the more surprising cannabis trends. It suggests that long-held taboos around cannabis are breaking down—that even […]
4 months ago
Rock 420 This Year—All Month Long

Rock 420 This Year—All Month Long

It’s 2020—which means that 420 lasts a glorious 30 days. If you aren’t planning on taking advantage of this fun fact, then prepare to lose some sales to the competition. Here’s the thing: a month of 420 is novel, and it won’t happen again for another hundred years. Take advantage of the timing and invest […]
4 months ago