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Archives of #Cannabis Dispensary Marketing

Cannabis mergers and acquisitions

Cannabis Mergers & Acquisitions: How to Prepare, Survive, and Thrive

No doubt about it: It’s a thrilling time to be in the cannabis industry! Coming off a year of phenomenal growth, legal cannabis sales are expected to reach $24 billion in 2021. And as we recently reported, recent polls indicate that some 12% of Americans identify as cannabis users, with that number only expected to […]
marijuana advertising network

Marijuana Advertising Network: Your Gateway to Millions of Cannabis Users

Here’s a hypothetical scenario to chew on: You’re a dispensary owner/operator and you’re looking to spread the word about your brand. But once you scrape together the precious hours to conceptualize an ad campaign, write and proof headlines and copy, and find appropriate (and legally compliant) images and design the ads, you realize you have […]
cannabis consumers

Cannabis Consumers: Understanding the Landscape, Tailoring Your Message

Once upon a time, the phrase “cannabis consumers” meant one thing: Stoners. These days, of course, the landscape couldn’t be more different. With adult-use cannabis legal in 16 states and the District of Columbia, medical use in 36, a large majority of Americans now have access to some form of cannabis, and they’re increasingly hyper-focused […]
local dispensary marketing plan

How to Create Location-Specific Marketing Plans for Your Different Dispensaries

What happens when you’re overseeing two—or three, or six—dispensaries, and it’s on you to develop marketing plans for each of them? Many managers in this position find themselves squeezed between two seemingly contradictory mandates: Support the brand identity with a consistent voice and messaging and Optimize each location’s marketing based on specific demographics, needs, and […]
dispensary financing

Money Matters: Potential Funding Sources for Your Canna Business

With the cannabis industry in the midst of what feels like a very prolonged Gold Rush, thousands of would-be entrepreneurs are rushing to launch their brands. If you’re one of them, we salute you! And we’d like to offer some practical tips. In addition to the countless calculations you’ll need to engage in—have I done […]