Archives of #cannabis marketing

cannabis brands

What Are the 25 Most Recognizable Cannabis Brands (& How Do You Join Them?)

According to census data, a sizable majority of Americans live in states with access to legal cannabis. And in addition to all the social, political, and medical changes this brings, we’re seeing a stratifying of cannabis brands. Some are rising to the top—earning themselves loyal fans and devoted followers—while others struggle to maintain their market […]
creative 420 campaigns

The Most Creative 420 Campaigns from Non-Dispensary Brands

Whether or not you partake of cannabis, you’re probably aware of what “4/20” is: The code for “International Pot-Smoking Day.” And while the story of how the name came to be is a mini-epic in and of itself—centering on a group of rule-breaking early-‘70s high schoolers—there should be no confusion over what it’s come to […]
dispensary clubhouse account

Should You Make a Dispensary Clubhouse Account?

Have you heard about Clubhouse? An audio-only chat app that quietly launched in early 2020, it’s been building with shocking speed ever since. By the start of 2021, the platform boasted 10 million active users a week and was valued at a cool $1 billion. What’s the story behind this buzzy new tool? Is it […]
digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]
cannabis data compliance ft

The Data Compliance Laws You Need to Know About

As a dispensary owner or CMO, you know there’s a long list of regulations you have to deal with. From where you can set up shop to what you have to report to the state, it’s pretty easy to get lost in the weeds. These regulations differ across state lines and even between cities in […]
Don’t Fall For This Dispensary Digital Marketing Trap

Don’t Fall For This Dispensary Digital Marketing Trap!

Every industry has it—those bottom-feeding companies that promise the moon while begging for scraps. You know the ones I’m talking about. They’re the guys telling you that they can give you the same quality as a more expensive service for less than half the price. It’s like being told you’re getting an authentic Louis Vuitton […]
dispensary marketing

Start These Digital Marketing Services Before Opening Your Doors

Planning on opening a dispensary soon? Don’t hesitate to make the most of digital marketing tools and services before you launch! Waiting to get your digital marketing services going could lead to you playing catchup once your doors are actually open. After all, proper preparation prevents poor performance! Starting early will not only help you […]