Archives of #Cannabis

cannabis brands direct to consumers

Should Cannabis Brands Sell Directly to Consumers?

If you’ve been keeping an eye on the cannabis industry of late, you’ve probably noticed a trend bubbling beneath the surface. Some leading cannabis brands sell direct to consumers now, such as—Kiva Confections, CannaCraft, Cann Social Tonic, Old Pal, and Roach. What’s behind the trend? An attempt to circumvent retail gatekeepers like dispensaries? A desire […]
cannabis social media platforms for dispensary

Social Media Trends in 2021: Which Platforms Should Your Dispensary Be On?

When we first began our journey in dispensary marketing here at Foottraffik, cannabis social media was still relatively young. Many marketers didn’t grasp how game-changing this vital new medium would become, allowing brands to speak more directly to consumers than ever before. Or that it would spawn an entire new industry: The influencer economy. Where […]
Cannabis mergers and acquisitions

Cannabis Mergers & Acquisitions: How to Prepare, Survive, and Thrive

No doubt about it: It’s a thrilling time to be in the cannabis industry! Coming off a year of phenomenal growth, legal cannabis sales are expected to reach $24 billion in 2021. And as we recently reported, recent polls indicate that some 12% of Americans identify as cannabis users, with that number only expected to […]
marijuana advertising network

Marijuana Advertising Network: Your Gateway to Millions of Cannabis Users

Here’s a hypothetical scenario to chew on: You’re a dispensary owner/operator and you’re looking to spread the word about your brand. But once you scrape together the precious hours to conceptualize an ad campaign, write and proof headlines and copy, and find appropriate (and legally compliant) images and design the ads, you realize you have […]
local dispensary marketing plan

How to Create Location-Specific Marketing Plans for Your Different Dispensaries

What happens when you’re overseeing two—or three, or six—dispensaries, and it’s on you to develop marketing plans for each of them? Many managers in this position find themselves squeezed between two seemingly contradictory mandates: Support the brand identity with a consistent voice and messaging and Optimize each location’s marketing based on specific demographics, needs, and […]
Cannabis Delivery service

Deliver the Goods: 5 Ways to Grow Your Cannabis Delivery Service

Even before COVID-19 brought many retail operations to a standstill, cannabis delivery service was slated to be one of the next waves set to upend the industry. It’s easy to see why: Not only does offering delivery service open a major opportunity for existing dispensaries but in jurisdictions that permit it, launching a delivery-only dispensary […]
dispensary financing

Money Matters: Potential Funding Sources for Your Canna Business

With the cannabis industry in the midst of what feels like a very prolonged Gold Rush, thousands of would-be entrepreneurs are rushing to launch their brands. If you’re one of them, we salute you! And we’d like to offer some practical tips. In addition to the countless calculations you’ll need to engage in—have I done […]
cannabis brands

What Are the 25 Most Recognizable Cannabis Brands (& How Do You Join Them?)

According to census data, a sizable majority of Americans live in states with access to legal cannabis. And in addition to all the social, political, and medical changes this brings, we’re seeing a stratifying of cannabis brands. Some are rising to the top—earning themselves loyal fans and devoted followers—while others struggle to maintain their market […]