Archives of #Cannabis

digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]
1 month ago
CASL canada dispensary compliance

CASL: What Is CASL & How Does It Affect Digital Marketing in Canada?

The Cannabis Act has plenty of advertising restrictions that have made Canadian dispensaries feel like they can’t get the word out about their stores while remaining compliant. Thankfully, digital marketing provides dispensaries across North America with a reliable, measurable way to reach new customers. At the same time, using digital marketing means that you also […]
2 months ago
seo for dispensaries ft

Do You Need to Focus on SEO for Dispensaries During COVID-19?

These uncertain and unpredictable times have many businesses closely reviewing their budgets, and marketing is no exception. According to one recent Conductor survey, 65% of marketers expect a COVID-19 related decrease in their marketing budget – and just as many believe that this decrease will make it harder for them to achieve their marketing goals. […]
2 months ago
Why Marijuana Delivery Service Marketing is Key

Why Marijuana Delivery Service Marketing is Key

The Covid-19 pandemic and the fear that is gripping the nation means that more people are turning to delivery services to get their needs met. From groceries to cannabis, delivery services are having their moment. What does this mean for dispensaries? For starters, if you’re able to offer delivery in your state, it’s time to […]
3 months ago
dispensary drive-thru

Is it Time to Open a Dispensary Drive-Thru?

Forced to adapt to new social distancing protocols by COVID-19 / coronavirus, some cannabis dispensaries are turning to drive-thrus as a solution. Are they a temporary fix or the wave of the future? Cannabis and Coronavirus: 20th-Century Solution to a Modern Problem The drive-thru as we know it dates to 1930 when the Grand National […]
3 months ago
It's Time to Offer Delivery or Express Pickup

It’s Time to Offer Dispensary Delivery or Express Pickup

The worldwide COVID-19 / coronavirus pandemic has upended nearly everything we took for granted, including the ways we do business and conduct simple transactions. Because the current structure of the retail cannabis industry is cash-based and involves numerous small transactions, the potential implications for the health and safety of both customers and dispensary staff are […]
3 months ago
COVID-19 Update Dispensaries Increasingly Seen as Essential Service Providers

COVID-19 Update: Dispensaries Seen as Essential Service Providers

As the global COVID-19 / coronavirus pandemic unfolds in real-time and at lightning speed, official policy is proving to be something of a moving target. But after an unprecedented statewide shelter in place order, California’s two largest population centers—Los Angeles and the Bay Area—have recognized cannabis dispensaries as essential businesses. Elsewhere, New York, Nevada, Pennsylvania, […]
3 months ago
cannabis trends

Is Your Dispensary Appealing to Seniors?

A new study puts the official stamp on what dispensary operators have known for years: That senior citizens are the fastest-growing demographic of cannabis users. That’s great news, on so many levels, though it may seem to be on the more surprising cannabis trends. It suggests that long-held taboos around cannabis are breaking down—that even […]
4 months ago
Rock 420 This Year—All Month Long

Rock 420 This Year—All Month Long

It’s 2020—which means that 420 lasts a glorious 30 days. If you aren’t planning on taking advantage of this fun fact, then prepare to lose some sales to the competition. Here’s the thing: a month of 420 is novel, and it won’t happen again for another hundred years. Take advantage of the timing and invest […]
4 months ago
Where Will Cannabis Be on the Ballot this November

Where Will Cannabis Be on the Ballot this November?

If you thought 2016 was a big year for cannabis, 2020 is shaping up to be equally pivotal. As of late February 2020, a multitude of ballot measures—and, perhaps more indicative of future trends—legislative actions may come into play come November. While it’s far too early to make predictions, we can say this: This election […]
4 months ago