Archives of #Cannabis

cannabis brands

What Are the 25 Most Recognizable Cannabis Brands (& How Do You Join Them?)

According to census data, a sizable majority of Americans live in states with access to legal cannabis. And in addition to all the social, political, and medical changes this brings, we’re seeing a stratifying of cannabis brands. Some are rising to the top—earning themselves loyal fans and devoted followers—while others struggle to maintain their market […]

How to Open a Dispensary in Michigan

Since approving adult-use cannabis in 2018 (and medical cannabis a decade prior to that), Michigan has become one of the nation’s hottest cannabis markets. But while it’s a moment of real opportunity, there are equal challenges to opening a dispensary in MI. For one thing, a host of state regulations can make the licensing process […]
dispensary clubhouse account

Should You Make a Dispensary Clubhouse Account?

Have you heard about Clubhouse? An audio-only chat app that quietly launched in early 2020, it’s been building with shocking speed ever since. By the start of 2021, the platform boasted 10 million active users a week and was valued at a cool $1 billion. What’s the story behind this buzzy new tool? Is it […]
cannabis influencers

Cannabis Influencers: Who They Are (and Why You Need Them On Your Side)

For some entrepreneurs, influencer marketing is a contentious topic. Especially for those of us who came of age in the era of top-down media—we’re talking about radio and television ads, billboards, and other traditional advertising platforms—the idea of compensating otherwise ordinary-seeming people to “like” your product is a bit of a head-scratcher. Of course, what […]
dispensary tiktok

Going Social: Should You Make a Dispensary TikTok Account?

For a second there, it looked as though the US was going to “unlike” Chinese social media giant TikTok. But the video-sharing app is back and more popular than ever, boasting over a billion users worldwide as of early 2021. As such, it’s one of the most popular platforms for marketers, especially those who leverage […]
ada compliant dispensary website

How to Add ADA Compliance to Your Dispensary Website

Your dispensary website has to do a lot of things. At its most basic level, it needs to provide potential customers with the information they need to order from you online or visit you in person. Ideally, of course, it does more—much more, as these selected case studies demonstrate—but at the very least, your website […]
cannabis publications

Stay In the Loop: Important Cannabis Publications to Follow

As the cannabis industry continues to spread, a bumper crop of cannabis publications are sprouting up like, well, weeds. Some track the world of cannabis business, others the ever-flowering field of cannabis culture. But which ones are actually essential? So glad you asked! Allow us to share our curated list of Foottraffik’s favorite cannabis publications. […]