Archives of #Cannabis

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How Foottraffik’s Google Ads AI Gets its Data

We’re really excited about our Google Ads AI. If you haven’t heard about it yet, it’s our machine-learning platform that helps us better optimize campaigns for our clients so they see higher returns. Pretty great, right? Right now, we’re the only ones offering this kind of data-powered advertising in the cannabis industry—and our clients are […]
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Get the Most From Your Dispensary FAQ Page

How well is your dispensary providing information to customers? While addressing customer FAQs is important to any business, cannabis customers typically have more questions than other retail shoppers. Why? Because cannabis has been illegal for most of our lives and still is at the federal level. And while people learning more about it every day, […]
digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]
CASL canada dispensary compliance

CASL: What Is CASL & How Does It Affect Digital Marketing in Canada?

The Cannabis Act has plenty of advertising restrictions that have made Canadian dispensaries feel like they can’t get the word out about their stores while remaining compliant. Thankfully, digital marketing provides dispensaries across North America with a reliable, measurable way to reach new customers. At the same time, using digital marketing means that you also […]
seo for dispensaries ft

Do You Need to Focus on SEO for Dispensaries During COVID-19?

These uncertain and unpredictable times have many businesses closely reviewing their budgets, and marketing is no exception. According to one recent Conductor survey, 65% of marketers expect a COVID-19 related decrease in their marketing budget – and just as many believe that this decrease will make it harder for them to achieve their marketing goals. […]
Why Marijuana Delivery Service Marketing is Key

Why Marijuana Delivery Service Marketing is Key

The Covid-19 pandemic and the fear that is gripping the nation means that more people are turning to delivery services to get their needs met. From groceries to cannabis, delivery services are having their moment. What does this mean for dispensaries? For starters, if you’re able to offer delivery in your state, it’s time to […]
dispensary drive-thru

Is it Time to Open a Dispensary Drive-Thru?

Forced to adapt to new social distancing protocols by COVID-19 / coronavirus, some cannabis dispensaries are turning to drive-thrus as a solution. Are they a temporary fix or the wave of the future? Cannabis and Coronavirus: 20th-Century Solution to a Modern Problem The drive-thru as we know it dates to 1930 when the Grand National […]
It's Time to Offer Delivery or Express Pickup

It’s Time to Offer Dispensary Delivery or Express Pickup

The worldwide COVID-19 / coronavirus pandemic has upended nearly everything we took for granted, including the ways we do business and conduct simple transactions. Because the current structure of the retail cannabis industry is cash-based and involves numerous small transactions, the potential implications for the health and safety of both customers and dispensary staff are […]
COVID-19 Update Dispensaries Increasingly Seen as Essential Service Providers

COVID-19 Update: Dispensaries Seen as Essential Service Providers

As the global COVID-19 / coronavirus pandemic unfolds in real-time and at lightning speed, official policy is proving to be something of a moving target. But after an unprecedented statewide shelter in place order, California’s two largest population centers—Los Angeles and the Bay Area—have recognized cannabis dispensaries as essential businesses. Elsewhere, New York, Nevada, Pennsylvania, […]
cannabis trends

Is Your Dispensary Appealing to Seniors?

A new study puts the official stamp on what dispensary operators have known for years: That senior citizens are the fastest-growing demographic of cannabis users. That’s great news, on so many levels, though it may seem to be on the more surprising cannabis trends. It suggests that long-held taboos around cannabis are breaking down—that even […]