Archives of #Digital Marketing

gen z and millenials

Cutting Through the Noise: Advertising to Generation Z and Millennials

Interested in advertising to Gen Z & Millennials?  According to Neilsen, roughly 92% of consumers worldwide trust word-of-mouth recommendations from friends and family above advertising.  That doesn’t even account for the acceleration of this trend among the members of Millennials and Generation Z, who in addition to representing the largest living generation in America make […]
dispensary clubhouse account

Should You Make a Dispensary Clubhouse Account?

Have you heard about Clubhouse? An audio-only chat app that quietly launched in early 2020, it’s been building with shocking speed ever since. By the start of 2021, the platform boasted 10 million active users a week and was valued at a cool $1 billion. What’s the story behind this buzzy new tool? Is it […]
transparency in dispensary marketing_ft

The Value of Transparency in Dispensary Marketing

Operating a dispensary is hard work. In addition to writing a business plan, bootstrapping your delivery service, and navigating the challenges of a global pandemic, there’s the question of how to enact effective digital marketing. And while everyone agrees that it’s a must—by the end of this year, roughly half of all marketing will take […]
customer data

3 Ways You Can—and Should—Be Using Your Customer Data

With the onset of stay-at-home orders and other preventative measures against the global pandemic, it’s no surprise that overall retail sales took a big hit last year. And while—as we’ve reported—cannabis dispensaries are well-positioned to ride out the storm, this is no time to get complacent. Even if the number of patrons walking through your […]
revenue attribution

Revenue Attribution: The Secret Weapon You Aren’t Using

If someone asked you to figure out which of your marketing channels was resulting in the most sales, could you? Can you show how your digital marketing efforts are contributing to your dispensary’s bottom line? And if your marketing budget got cut tomorrow, would you know where to invest your remaining dollars to get the […]
agile marketing

Digital Marketing is Agile Marketing

One thing that the current pandemic has made clear is that agendas and challenges can shift week to week and month to month. So why implement a strategy that doesn’t change along with them? We recently noticed that some of our pay-per-click (PPC) campaigns were no longer as effective as they once were. And it […]
Cannabis News Canada

Marketing Under the Canadian Cannabis Act

Cannabis stocks are riding high and many Canadians are excited about the legalization of adult-use cannabis that occurred on October 17th, 2018. At the same time, provincial governments, licensed producers, and licensed retailers have been trying to parse the Cannabis Act in order to better understand how the various regulations will affect them. The first […]