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Archives of #dispensary digital marketing

cannabis consumers

Cannabis Consumers: Understanding the Landscape, Tailoring Your Message

Once upon a time, the phrase “cannabis consumers” meant one thing: Stoners. These days, of course, the landscape couldn’t be more different. With adult-use cannabis legal in 16 states and the District of Columbia, medical use in 36, a large majority of Americans now have access to some form of cannabis, and they’re increasingly hyper-focused […]
local dispensary marketing plan

How to Create Location-Specific Marketing Plans for Your Different Dispensaries

What happens when you’re overseeing two—or three, or six—dispensaries, and it’s on you to develop marketing plans for each of them? Many managers in this position find themselves squeezed between two seemingly contradictory mandates: Support the brand identity with a consistent voice and messaging and Optimize each location’s marketing based on specific demographics, needs, and […]
dispensary financing

Money Matters: Potential Funding Sources for Your Canna Business

With the cannabis industry in the midst of what feels like a very prolonged Gold Rush, thousands of would-be entrepreneurs are rushing to launch their brands. If you’re one of them, we salute you! And we’d like to offer some practical tips. In addition to the countless calculations you’ll need to engage in—have I done […]
cannabis programmatic ads

Supercharge Your Marketing: Programmatic Ads Your Dispensary Should be Running

We’ve talked before about enabling our marketing efforts with AI and machine learning, and how using these cutting-edge tools can boost clients’ campaigns with almost unbelievable processing and analytic power. And since introducing AI-enabled digital campaigns into the cannabis space last year, we’ve taken the power of AI one step further: Into the realm of […]
cannabis SEO ft

Our Highest ROI Tool: Cannabis SEO

During the course of our webinars, we’ve shared a lot of information about the different ways you can use digital marketing to increase your sales and connect with more customers. We’ve also highlighted some of our case studies and shared how to do revenue attribution. This last component has been increasingly useful for clients and […]
dispensary marketing plan

What Your Dispensary Marketing Plan Needs To Have

Having a comprehensive and cohesive dispensary marketing plan is crucial to building awareness, driving traffic, and growing revenue. Your dispensary marketing plan should include everything from who your customers are to how you plan to attract them. Many marketers try to skip the planning process and get right down to action, but doing so could […]
digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]