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Archives of #dispensary digital marketing

SEO Expectations vs Reality

SEO: Expectations vs Reality

SEO (Search Engine Optimization) is a marketing tactic that is used to boost a webpage’s position in Google’s rankings. In turn, this can lead to more traffic, more leads, and growing revenue. Many business owners expect to quickly see positive returns on a one-time SEO investment. However, in reality, the SEO process can take time […]
agile marketing

Digital Marketing is Agile Marketing

One thing that the current pandemic has made clear is that agendas and challenges can shift week to week and month to month. So why implement a strategy that doesn’t change along with them? We recently noticed that some of our pay-per-click (PPC) campaigns were no longer as effective as they once were. And it […]

Why You Still Need Digital Marketing During COVID-19

The global COVID-19 pandemic has deeply affected every aspect of our personal and professional lives. As the economy grinds to a halt, many businesses are forced to ask tough questions and make tough decisions. During a time of falling revenues and continued expenses, many businesses have begun to look towards slashing budgets and cutting corners. […]
Why Marijuana Delivery Service Marketing is Key

Why Marijuana Delivery Service Marketing is Key

The Covid-19 pandemic and the fear that is gripping the nation means that more people are turning to delivery services to get their needs met. From groceries to cannabis, delivery services are having their moment. What does this mean for dispensaries? For starters, if you’re able to offer delivery in your state, it’s time to […]
dispensary marketing

Start These Digital Marketing Services Before Opening Your Doors

Planning on opening a dispensary soon? Don’t hesitate to make the most of digital marketing tools and services before you launch! Waiting to get your digital marketing services going could lead to you playing catchup once your doors are actually open. After all, proper preparation prevents poor performance! Starting early will not only help you […]
digital marketing mistakes header

Digital Marketing Mistakes You May Be Making

Re-examining your marketing strategies and goals can oftentimes lead to some surprising and disappointing realizations. In the endless scramble to achieve growth and produce results, digital marketing mistakes are common and easy to make. Even obvious ones. However, in today’s competitive marketplace, digital marketing mistakes can be quite costly. In 2019, worldwide digital ad spending […]
dispensary marketing

Why Dispensaries Should Invest In SEO Instead of Print

When it comes to dispensary marketing, digital is the way to go! Many dispensaries consider engaging in print marketing at some point in time. However, effective dispensary marketing in the digital age simply requires much more than just paper. Not only that, some states have banned print marketing for dispensaries and others heavily regulate it. […]
dispensary listings

Dispensary Listings: How They Can Help Your Business

In the age of online marketing, listing services have become an increasingly important source of status and reputation for businesses to master. Services like Google My Business that were considered irrelevant in the past are now used by almost every business to generate the trust and traffic they need to thrive. Foottraffik now offers cannabis […]
Dispensary Digital Marketing Budget

Getting the Most Out of Your Dispensary Digital Marketing Budget

Making the most out of your limited dispensary digital marketing budget is key to achieving lasting growth. However, with so many options, investing wisely can be tricky. Allocating your budget and distributing funds correctly can be difficult, but rewarding. For instance, according to a recent survey, businesses made an average of $2 for every $1 […]
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