Basics of Cannabis Marketing: Why You Should Do Dispensary Pay-Per-Click Advertising
We talk about dispensary pay-per-click advertising (PPC) a lot here at Foottraffik, and for good reason. PPC is one of the pillars of digital marketing. As the name suggests, it’s an intuitive system that relies on an easily measurable and trackable unit—an actual consumer clicking on a digital ad—to determine its cost. When done correctly, […]
