Getting your cannabis dispensary to rank high in Google’s search results is crucial to getting foot traffic through your dispensary doors. An effective local search engine optimization strategy is the best way to boost your site’s Google ranking and increase your visibility to local customers. However, many businesses struggle with local SEO. With more and […]
If you’re adding content to your website, whether it’s blog posts or new pages, you need to be sure that you’re optimizing every addition in order to score the SEO benefits. Doing so can help boost your site’s visibility in search by improving your Google ranking. And with most of the clicks going to the […]
At Foottraffik, we create custom SEO strategies to help boost our clients’ visibility so they can draw more foot traffic to their stores and more visitors to their online menus. SEO best practices are constantly evolving to keep up with Google’s algorithm changes. We stay on top of all the high-ROI practices, so you don’t […]
During the course of our webinars, we’ve shared a lot of information about the different ways you can use digital marketing to increase your sales and connect with more customers. We’ve also highlighted some of our case studies and shared how to do revenue attribution. This last component has been increasingly useful for clients and […]
A website’s schema is an integral part of its SEO strategy. When added to a webpage, schema markup creates an enhanced description known as a “rich snippet” that appears in search results. Making effective use of schema markup can improve the visibility of your organic search results and boost click-thru rates to your website. What […]
You’ve built all the links, created all the content, generated all the reviews, and optimized all the pages—but how do you know if all the work you’ve done is actually producing results? It’s not always clear which metrics you should be tracking in order to determine the true progress of your SEO efforts. Here are […]
Inbound and outbound links are a crucial part of search engine optimization. While Google continues to prioritize content over links, a healthy amount of active links is a clear indicator that your website is valuable, authoritative, and relevant.
Organic traffic has become one of the most dependable sources of traffic and revenue for many businesses. According to research from Hubspot, organic search is responsible for 94% of all web traffic. This is perhaps unsurprising when you consider how important search engines like Google have become in helping people learn, shop, and more.
These uncertain and unpredictable times have many businesses closely reviewing their budgets, and marketing is no exception. According to one recent Conductor survey, 65% of marketers expect a COVID-19 related decrease in their marketing budget – and just as many believe that this decrease will make it harder for them to achieve their marketing goals. […]
SEO (Search Engine Optimization) is a marketing tactic that is used to boost a webpage’s position in Google’s rankings. In turn, this can lead to more traffic, more leads, and growing revenue. Many business owners expect to quickly see positive returns on a one-time SEO investment. However, in reality, the SEO process can take time […]