Inbound and outbound links are a crucial part of search engine optimization. While Google continues to prioritize content over links, a healthy amount of active links is a clear indicator that your website is valuable, authoritative, and relevant.
Organic traffic has become one of the most dependable sources of traffic and revenue for many businesses. According to research from Hubspot, organic search is responsible for 94% of all web traffic. This is perhaps unsurprising when you consider how important search engines like Google have become in helping people learn, shop, and more.
These uncertain and unpredictable times have many businesses closely reviewing their budgets, and marketing is no exception. According to one recent Conductor survey, 65% of marketers expect a COVID-19 related decrease in their marketing budget – and just as many believe that this decrease will make it harder for them to achieve their marketing goals. […]
SEO (Search Engine Optimization) is a marketing tactic that is used to boost a webpage’s position in Google’s rankings. In turn, this can lead to more traffic, more leads, and growing revenue. Many business owners expect to quickly see positive returns on a one-time SEO investment. However, in reality, the SEO process can take time […]
On-page optimization is one of the most important parts of the SEO process. It ensures that each webpage in your network is set-up to rank as high as possible and earn as much traffic as it can. But with so many factors to consider, where do you even begin optimizing your site? Read on to […]
If you’ve ever used a search engine with built-in autofill or an autocomplete function, it may have seemed like it knew what you were going to search for before you actually searched for it. That’s because it probably did. Search engines have long been working on algorithms that can detect what a person is searching […]
Google’s Quality Rater Guidelines (GQRG) are a set of rules and recommendations that guide the work of Google’s quality raters. The guidelines function as a sort of textbook that instructs quality raters on how to do their work. Google’s quality raters provide feedback and recommendations to Google in the pursuit of improving the quality, credibility, […]
In 2019, your dispensary MUST have a mobile-friendly website! But what is a mobile-friendly website really? The term ‘mobile friendly’ refers to optimizing your website for maximum mobile browsing convenience. Basically, it’s a nicer way of saying that it looks good on a smartphone or tablet. Since more and more people are browsing the internet […]
So you’ve been lucky enough to secure a permit for a dispensary. You’ve gone through the process of finding a space, establishing a supply chain, and figuring out your business model. Maybe you’ve even already opened your doors! Because so many consumers spend so much of their time online, though, it’s important that you pay […]
Every stock market blog and podcast is chronicling the rise of cannabis stocks. Along with investors, there are hordes of individuals hoping to cash in by starting cannabis-based businesses. And this is just the start. Legal marijuana sales are expected to hit $57 billion in North America by 2027. So how can you make your […]