A website’s schema is an integral part of its SEO strategy. When added to a webpage, schema markup creates an enhanced description known as a “rich snippet” that appears in search results. Making effective use of schema markup can improve the visibility of your organic search results and boost click-thru rates to your website. What […]
You’ve built all the links, created all the content, generated all the reviews, and optimized all the pages—but how do you know if all the work you’ve done is actually producing results? It’s not always clear which metrics you should be tracking in order to determine the true progress of your SEO efforts. Here are […]
Inbound and outbound links are a crucial part of search engine optimization. While Google continues to prioritize content over links, a healthy amount of active links is a clear indicator that your website is valuable, authoritative, and relevant.
Organic traffic has become one of the most dependable sources of traffic and revenue for many businesses. According to research from Hubspot, organic search is responsible for 94% of all web traffic. This is perhaps unsurprising when you consider how important search engines like Google have become in helping people learn, shop, and more.
These uncertain and unpredictable times have many businesses closely reviewing their budgets, and marketing is no exception. According to one recent Conductor survey, 65% of marketers expect a COVID-19 related decrease in their marketing budget – and just as many believe that this decrease will make it harder for them to achieve their marketing goals. […]
SEO (Search Engine Optimization) is a marketing tactic that is used to boost a webpage’s position in Google’s rankings. In turn, this can lead to more traffic, more leads, and growing revenue. Many business owners expect to quickly see positive returns on a one-time SEO investment. However, in reality, the SEO process can take time […]
On-page optimization is one of the most important parts of the SEO process. It ensures that each webpage in your network is set-up to rank as high as possible and earn as much traffic as it can. But with so many factors to consider, where do you even begin optimizing your site? Read on to […]
If you’ve ever used a search engine with built-in autofill or an autocomplete function, it may have seemed like it knew what you were going to search for before you actually searched for it. That’s because it probably did. Search engines have long been working on algorithms that can detect what a person is searching […]
Google’s Quality Rater Guidelines (GQRG) are a set of rules and recommendations that guide the work of Google’s quality raters. The guidelines function as a sort of textbook that instructs quality raters on how to do their work. Google’s quality raters provide feedback and recommendations to Google in the pursuit of improving the quality, credibility, […]
If you want to succeed with your SEO, your dispensary MUST have a mobile-friendly website! But what is a mobile-friendly website really? The term ‘mobile friendly’ refers to optimizing your website for maximum mobile browsing convenience. Basically, it’s a nicer way of saying that it looks good on a smartphone or tablet. Since more and […]